"But there are also things that are not done well, in terms of connotation, our ready-to-wear stores do not have core values, that is, a certain life value and lifestyle advocated, which can be reflected in many aspects, such as emotional experience, or self-expression. ”

Master Qu fell into deep thought, and Fang Manman knew that he had listened to what he said.

"Of course, what kind of core values to promote is the soul of our store, and you have to decide. Second, let's talk about communication. At the end of the day, a brand only makes sense if it reaches consumers and drives purchases. If there is no communication, there will be no brand, but our ready-to-wear store, this aspect has always been beautiful and has a layout, and it simply relies on the very random communication method of word-of-mouth. There are many possibilities in our ready-to-wear store, I analyzed it, there are two kinds, one is only to belong to people with a relatively high social status, and at the same time, it is only spread among such people, to be a real mysterious and high-end brand, it is not bad to make a legend, and the other is to be a high-end brand that is well-known to the public, as long as we pay, we can sell clothes to him/her, so that he/she becomes a part of the high-end. ”

"Which of these two directions do you think is better? Master Qu asked.

"To be honest, Master Qu, I think both are good. The key question is what you think, this is your ready-to-wear store after all. Depending on the direction you choose, the way we spread will change. In fact, communication is also a kind of communication, that is, on the premise of our brand's information and consumer contact, the integration of all our internal and external resources and acquaintance communication, we break through zero investment in this aspect, at the same time, we must also pay attention to the key to communication is never how much money is spent, but the wisdom of planning. ”

After Fang Manman finished speaking, the room fell into a long silence.

In the 80s, Fang Manman proposed a modern and complete brand concept, if it was taken outside, it would be shocking.

The impact this had on Master Qu and Wang Zhuo was huge.

Wang Zhuo looked at Fang Manman, his mood was very complicated, he was still not used to the shock brought to her by Fang Manman's advanced concept of the times, and the urge to make himself better and better became stronger and stronger.

"How the hell did you come up with this?" Wang Zhuo asked involuntarily.

Fang Manyun said lightly: "What I read in the book, foreign books. ”

Wang Zhuo wanted to say that at your level of foreign languages, you are willing to gnaw on the difficult economic works of foreign countries, but after thinking about it, with Fang Manman's perseverance, it is not impossible, so he will not be entangled.

Master Qu has been digesting all the theories of Fang Manman, at the beginning, he also came into contact with the concept of brand from abroad, to make a brand is his dream after he became a famous tailor in the provincial capital, the original intention is just a challenge to himself, now Fang Manman has subdivided this challenge into very many steps, but these steps are a ladder to rise, a step is higher than a step.

Knowing how to do it and implementing it are two different things, Master Qu saw a lot of possibilities, and also foresaw a lot of unexpected difficulties and hardships in the future.

The concepts and assumptions put forward by Fang Manman, even in the 21st century, are difficult to accomplish.

But Fang Manman saw this special period in the eighties, this is a time when the cards are reshuffled, everything is possible, as long as the outlet can be accurately found, pigs can fly.

"I don't understand, why are you interested in the development of our store, do you want this store?" Master Qu finally spoke, but he did clearly show his suspicions.

Of course, Fang Manman understands that it always seems strange to have someone in front of you all day long to force your family's property to develop how to develop.

She disguised her performance and said bluntly: "Master Qu, I want to learn from you how to make clothes, design, and tailor." ”

"That's it, it's too simple, you have talent, I can take you as an apprentice. But that's not your ultimate goal. When Fang Manman first found him, he thought he could understand what this girl needed, but now Master Qu didn't dare to assert it, he wanted to listen to Fang Manman himself.

"You know me. Fang Manman smiled: "I want to run this shop with you, of course you are the boss, I am just an employee under you." ”

"This employee is special?"

"Yes, I can help you make a decision, and at some special moments, I will also change your decision that is not suitable. ”

Master Qu's eyes sank: "You are a gun, you can hit the outside, and you can also hit me, that's what it means." ”

"Your metaphor is too graphic. Fang Manman praised.

"Then why do you think I'm willing to do this? Isn't this a separation of powers?"

"Master Qu, what right do you have to give it to me now? To be honest, our ready-to-wear store is just that big. When you have to worry about decentralization, it is also when we have successfully done a good brand. ”

"Hahahaha. Master Qu smiled heartily.

Fang Manman also echoed and smiled.

Wang Zhuo looked at this, looked at that, and could only shrug his shoulders.

Master Qu stopped laughing, and Fang Manman also stopped.

"I need to think about it. Master Qu said.

"I can totally understand you. Fang Manman paused, and then said: "It is not easy to make such a major decision in such a short period of time, and it is also a matter that requires courage. But Master Qu, you are a person with courage, determination and execution, so I really don't know what you are hesitating about, you can tell me, we will solve it now. ”

"Okay, you're so honest, I'll just say it bluntly, to be honest, you have such an ability, I don't have the confidence to be able to suppress you, and it's not certain whether this brand will be surnamed Fang or Qu in the future. ”

Fang Manman listened, in fact, he was very happy in his heart, unloading the mill and killing the donkey, there are many examples in ancient and modern China and abroad. For example, Liu Bang, these people never say these things in advance, and they will not settle the general ledger until they succeed in their hegemony.

And Master Qu put this possibility in front of the two people when they had not yet cooperated, either this person was too stupid, or he was too real. Master Qu is not stupid, he is so forward-looking, so there is only one possibility, and that is the latter.

Choosing Master Qu from the beginning is a good move.

Seeing that Fang Manman was not angry but laughing, Master Qu became curious, what did this girl think?

Fang Manman saw the inquiry in Master Qu's eyes, and said directly: "We have never said that anyone is pressing whom, we are partners, from the beginning." Have you forgotten to go to the master? I want to be the second store manager in your store, it's that simple. ”

"Good, good. Master Qu said three good words in a row and said, "Then it depends on whether you have this ability." ”

The two looked at each other and smiled.

Master Qu, it's done!" Fang Manman cheered in his heart.