After a week of distribution and sales, the Lotus mobile phone began to become popular all over the world.

A raised lotus miniature sculpture on the back reveals a rare texture element of contemporary mobile phones. And the refreshing portability and ease of use make it even more enjoyable to play.

Who said that the elements of science and technology cannot be organically combined with the elements of beauty?

At least that's what the Lotus phone does.

In the stock exchanges everywhere, the first to get rich began to be proud of owning a Lotus phone.

Lotus phones will always be mentioned in conversations, such as meeting and greeting, "How was today?"

"It's not bad, I earned a lotus phone!" this is the show off of the proud.

Or the lament of the unlucky person, "Hey, don't mention it, it's too late, and I lost two lotus mobile phones!"

In the beauty salon, some women who have never used mobile phones, consciously or unconsciously, are no longer proud of showing off a brand-name handbag or expensive jewelry, but are proud of the Lotus flip phone.

Even when making a mask, I played with the snake with my mobile phone, and I had a lot of fun.

Unconsciously, the Lotus mobile phone has been listed as one of the latest and most fashionable luxury goods in the circle of upper-class ladies.

Because of this, it is difficult to find a Lotus mobile phone on the market!

Even on the black market in Huaqiangbei and Zhongguancun in Yanjing, the price of Lotus mobile phones has soared to 8,888 yuan!

It is 2,000 yuan higher than the official tag price.

It is no wonder that the heads of the three giants in the Huaxia region are as anxious as ants on a hot pot.

After all, the Lotus mobile phone was designed by Wu Tao by drawing on the product characteristics around 2000, and it is four or five years ahead of the three giants in terms of industrial design and styling, as well as the grasp of user needs.

Obviously, this gap cannot be made up by simple price reductions or other means.

At the end of the day, it's all about the product.

However, few people within the Big Three today recognize this.

As the head of Motorola's China headquarters, Smith, after making that proud suggestion to the headquarters, even felt that the dawn of victory was close at hand.

In his opinion, Huaxia enterprises want to play high-tech with Motorola, which has a deep heritage, is still far away!

Now let Yuanqi Technology, a Chinese turtle company, taste the power of the supply chain system.

No matter how good the product is, the supply of spare parts in the later stage cannot be supplied, and the production capacity cannot keep up, and sooner or later it will be beaten back to its original shape in the market!

However, the next day, when the U.S. headquarters called back, Mr. Smith couldn't sit still.

"Fack, how can this be? How could those turtles of Yuanqi Technology think of stocking up on raw materials and spare parts in advance?"

"I don't know, but according to the survey, Yuanqi Technology has placed at least 6 million sets of communication chips. As a result, the remaining chip production capacity is tight, and we have to compete with Ericsson and Nokia for the remaining share!"

Smith couldn't help rubbing the beard on his cheeks and chin, and he couldn't figure it out.

"Can we just watch Yuanqi Technology encroach on our market share?"

"I'm afraid yes, Mr. Smith, the only advice I can give you is to increase sales as much as possible and increase market saturation before Yuanqi Technology's production capacity is increased......"

How can we increase our sales efforts? Speaking of which, don't we still want to reduce the price? Smith hung up the phone speechlessly.

I really didn't expect that the golden age in the Chinese market would end ahead of schedule.

Gone are the days when profit margins broke through the sky.

Yuanqi Technology Preparatory Department, Wu Tao has been paying attention to the market changes of Lotus mobile phones in the past few days.

Seeing that the three giants were dying and struggling, and the Lotus mobile phone was always hot and hard to find, he had completely let go of his heart.

At least until the Big Three launch the next generation of mobile phone products, Lotus phones can rest easy.

In contrast, he is a little wary of the phenomenon of Lotus mobile phone sales on the black market.

So early in the morning, he called Yang Ge and Xiao Zixia to discuss this matter.

Xiao Zixia went to his office first, and was a little unimpressed by this matter, "Boss, it's a dealer who sells at a higher price, and it has nothing to do with our company." What's the matter?"

Wu Tao waved his hand, "You can't say that! Although the price increase of 2,000 yuan can't reach our pockets, for consumers, it damages the brand image of Lotus." ”

“...... Maybe you can't see the importance of the brand at the moment, but in the long run, the brand image will become more and more important as the intangible asset of the company!"

Having said this, Xiao Zixia was stunned, but it was also a little clear.

The power of branding, this kind of topic is not often mentioned in MBA courses, and it is even more common in famous foreign economics textbooks.

Unexpectedly, when the matter came, he ignored the combination of theory and practice, and after all, he was narrow-minded and short-sighted.

At this moment, Yang Ge rushed in in a hurry, and as soon as he entered the door, he said happily: "Boss, overnight, the price of communication chips on the market has risen by fifty percent! It is said that the three giants found that the chip production capacity was insufficient, and they were all raising the price to grab it." Luckily, we had enough stock in advance!"

Xiao Zixia said in her heart: "Boss, then should we take the opportunity to grab some more?"

Wu Tao waved his hand, "No need! Our stock is enough to withstand more than half a year, and by next year, the supplier of communication chips will definitely expand its production capacity, and the price will inevitably fall at that time." ”

turned to Yang Ge and said: "Brother Yang, call you to come, let's talk about improving production capacity." This is the company's top priority in front of me, after I return to Beijiang, you must do this well and do it well, it is best to complete the task in advance!"

"Boss, you can go back with confidence. I have planned the production capacity, and if it goes well, I will complete the production capacity improvement task one month ahead of schedule to meet the needs of the market!"

"Okay, I'll give you a bonus when the time comes!" Wu Tao waved his hand.

"Then you're welcome!" Xiao Zixia and Yang Ge looked at each other and smiled.

Seeing the two subordinates leave in a hurry, Wu Tao packed up the homework and books he had done in the company these days, and prepared to take them back to Beijiang tomorrow.

A short time later, the phone on the table rang.

As soon as the phone was connected, Wang Renchu's enthusiastic voice came, "Mr. Wu, is it convenient, delay your precious time for a while." ”

"Mr. Wang, please tell me something. ”

"That's right, Zhang Xiaochu, vice president of the Telecommunications Bureau, ask me to bring you a message, and I want to talk to you about the cooperation between the two sides in the future. ”

"Just find Vice President Xue for this matter. ”

"No, no, Mr. Wu, what Vice President Zhang wants to talk to you about is not capital cooperation, but cooperation with Yuanqi Technology. Wang Renchu explained, "As you know, in the past two years, the customer growth of BP machines has reached a bottleneck, and the telecommunications bureau has been looking for new growth points. ”

“...... The launch of the Lotus mobile phone has allowed the telecommunications bureau to see the huge market potential and business opportunities here, so it seeks a comprehensive strategic cooperation between the two sides. ”

Since the early 90s, the BP machine has developed to this day, and it has passed its peak and has begun to decline. Nowadays, the price of a Lotus mobile phone has broken the threshold of 10,000 yuan and entered the same order of magnitude as the BP machine.

This is really a big blow to the BP machine industry.

Coupled with the sharp price reduction of the three giants, the advantage of BP machine is gone.

The price of a good BP machine, plus the network access fee and various expenses, the cost is even more than half of the price of today's mobile phones!

As a result, the era of BP machines will inevitably come to an end. The advent of the Lotus mobile phone sounded the death knell of the BP machine era and became the last straw that crushed the BP machine era!