Chapter 244: Genius Marketing Plan

Lee Court, Central, Hong Kong.

This is a time-honored Cantonese luxury restaurant,

Today, the first floor of Li Yuan was covered by Zou Wenhuai, and it was specially used to hold a celebration banquet for Hong Jinbao.

The first-day box office of "Summer Lucky Star" was not the 2 million predicted by the Hong Kong media, but more than 2.106 thousand, which was almost twice the first-day box office of "Happy Ghost Summer Vacation" in Xinyicheng not long ago.

"Summer Lucky Star" also screened three consecutive screenings in Golden Harvest Cinemas, with an average attendance rate of 86% in the first show, and the second and third screenings were full.

The box office of "Lucky Star Gaozhao" was as high as 2.1 million on the first day, which is still because "The Gambler" has not yet been released and lacks strong competitors.

"Summer Lucky Star" has only been released for three days now, and a group of people will definitely break 30 million at the box office of "Summer Lucky Star" after 20 days of release.

This will be another film that breaks the 30 million mark at the local box office in Hong Kong, in addition to the revenue from the box office itself, it will also bring reputation and influence, and Golden Harvest will also create another glory and firmly sit in the position of the leading boss of the Hong Kong film industry.

Those who came to participate in the celebration banquet were not only the senior executives of Golden Harvest and the crew members of "Summer Lucky Star", but also many stars of Golden Harvest and the bosses of Golden Harvest's subsidiaries.

Zou Wenhuai took He Guanchang to stand up and toasted in person: "Sanmao, this time you have made a great contribution to the company, I will toast you on behalf of everyone!"

Hong Jinbao didn't dare to accept Zou Wenhuai's toast anymore, and hurriedly stood up with a wine glass and bent over and said: "Don't dare, I should respect Uncle Huai, if it weren't for your support, no matter how well "Summer Lucky Star" was filmed, it wouldn't have won such a high box office. ”

Hong Jinbao said it beautifully, but he was very aggrieved in his heart, afraid that Jiahe would cheat at the box office like "Lucky Star Gaozhao" last time, if that was the case, Hong Jinbao would never agree.

"Yes, yes, thank you Mr. Zou for your support. Yuan Biao, who played the second male lead in "Summer Lucky Star", also stood up and agreed, and then the whole table and the whole audience stood up and toasted Zou Wenhuai together.

"Hahaha, okay, I'll drink this cup, everyone can eat it as you like, don't mind!" Zou Wenhuai was relieved, and for a while he had a heroic feeling that the world was in my hands.

After everyone finished toasting, they sat down again, and Hong Jinbao looked back and saw Guan Zhilin chatting with Hu Huizhong, and suddenly remembered what he had promised Xu Ziming.

Hong Jinbao was depressed at the moment, but he promised Xu Ziming not to let Guan Zhilin participate in the performance, but he still let him participate.

However, after drinking a few glasses of wine, Hong Jinbao disagreed, feeling that it was no big deal.

At the banquet, the boss of a small film company patted his ass quite playfully: "Xu Ziming still wants to compete with Golden Harvest for the box office, and he doesn't weigh his own catties, but actually supports some actors who are not too famous." The box office this time is definitely not as high as Golden Harvest. ”

Many guests also laughed, although Zou Wenhuai understood that the person was slapping sycophants, but at this time he was more comfortable to hear such words, he smiled and waved his hand and said: "Hey, Mingjia's movies are still in theaters, let's not underestimate each other." ”

"Mr. Zou is really generous!" the guests praised.

At the beginning of the banquet, Zou Wenhuai and Hong Jinbao became the center of the celebration banquet, and from time to time someone came to the two with wine glasses to toast.

Jing Zou Wenhuai's wine naturally wants Boss Zou to carry it more, and Jing Hong Jinbao's wine is to hope to cooperate with Hong Jinbao to make movies in the future.

is another director and actor of a movie with a box office of more than 30 million, this aura is too big, and Hong Jinbao's box office appeal in the future will reach an unprecedented height, which is indeed reflected in the future filming of "Rich Train".

In the future, "Rich Train" almost gathered most of the popular movie stars in Hong Kong at that time.

Cheng Long sat on the side and drank wine alone, Hong Jinbao's new film was a big hit, and he was naturally happy for Hong Jinbao. But now there are too many toasters, he can't plug in, and suddenly there is a feeling that he is left out, he is about to direct his own "Police Story", he firmly believes that the box office will also break 30 million and achieve good results.

Cheng Long thought so in his heart, and the more he thought about it, the happier he became. Suddenly, a man with a newspaper and magazine in his hand hurriedly walked up to Zou Wenhuai and whispered something in his ear.

Zou Wenhuai's face remained unchanged and let the guests continue to eat and drink, but he went out with those newspapers and magazines.

When he came to the lounge of the restaurant, Zou Wenhuai opened an entertainment page of "Oriental Daily", and the headline on the front page was extremely eye-catching-genius marketing hit a new high at the box office in a single day, the audience was 100% satisfied, and the pager was hot!

Smelling the ink on the newspaper, Zou Wenhuai was sure that this newspaper should be published for a short time, at most an hour.

Hong Kong people all know that "Oriental Daily" and Mingjia Film Company wear a pair of pants, and "Oriental Daily" is always the first to report the news of Mingjia movies in a timely manner to seize the heat.

Zou Wenhuai believes that this news is definitely not fake, but the box office in a single day actually broke three million, which is really incredible.

"The Gambler" was only released today, and Zou Wenhuai never thought that the movie of the same period would be so popular.

"This Xu Ziming is really a ghost!" Zou Wenhuai was so angry that he threw the newspaper aside, he thought that a movie would have a box office of about two million in a single day, but unexpectedly it was more than that.

One person can get the chance to draw a pager with just five movie theater tickets, which is not a big hit for Hong Kong audiences!

This kind of marketing plan, he is really alive, even bad movies can sell more than 10 million.

............

On a small road in Kowloontang, the morning sun was shining, Zhou Xingchi, Liu Dehua, Wu Mengda, and the two heroines Mao Shunyun and Wu Jiali, the five of them were wandering in the street together.

In this "Gambler" promotion, every trip of Kowloon Bus has their promotional posters, which can make Wu Jiali and Mao Shunjun and others happy.

Wu Mengda is the most excited at the moment, he made a lot of money playing stocks some time ago, and now he is starring in the second male role one after another, and he is proud of the spring breeze for a while, and the fire of "The Legend of Chu Liuxiang" is not as decent and glorious as it is now.

The group walked a short distance, and the noise around them gradually approached.

Mao Shunjun pointed to the crowded place not far away and asked, "Where are you doing any activities, why are there so many people?"

Zhou Xingchi glanced at it, and there were nearly 100 people surrounded by three layers of water.

Wu Mengda's recent life was moist and looked oily, and he proposed: "Let's go over and have a look." ”

"Hurry up! My five-chapter movie ticket can be exchanged for a lottery chance. ”

"It's really a hit on the street, ten movie tickets have two lottery chances and didn't win. ”

......

Liu Dehua bent down and picked up the things that many people discarded on the ground at will, these tickets are all today's "Gambler" movie tickets, and the time is very close, but it is estimated that what I went to redeem just now was drawn a long line.

I only heard complaints from the crowd from time to time, and finally someone was pleasantly surprised: "Haha." I sent it, I sent it, a pager worth tens of thousands of Hong Kong dollars was drawn, and I only used five tickets. ”

Some of the people who bought 20 movie tickets in one go were a little colorless at the moment, and silently put a note with the words thank you for their patronage in their bags.

Everyone looked at this person who won the pager award with envy, and they were both envious and jealous, and they won the grand prize of more than 10,000 yuan in less than 100 yuan, which was really lucky to step on shit.

"It turned out that you could get a lottery with a movie ticket, which was so interesting. Wu Jiali has been watching from the sidelines, and now most of them understand this event.

There are five redemption points near Kowloon for the event, which is enough for residents of the nearby cinema to come to the draw the next day.

Liu Dehua praised: "This kind of propaganda method is really rare, and I am a little moved." “

Zhou Xingchi and the others were curious: "What are you interested in?"

Liu Dehua laughed and said: "I'm also going to go to the cinema to buy five tickets, just five of us, I'll treat you, and you can come to the lottery after watching the movie." ”

"Interesting!" the other four listened with interest.

A group of people were excited, and without saying a word, they ran to the nearby Mingjia Cinema, their purpose was very simple, to draw a lottery after watching the movie.

PS: Thank you to the book friends who vote for the recommendation every day, thank you for your support.