The single-day movie box office hit a record, and the Hong Kong film industry changed color"

"Making a movie plus marketing strategy equals a box office hit"

Xu Ziming - Writer, Screenwriter, Entrepreneur, Excellent Marketer?

"Another Arrival of the Pager Yellow Whirlwind"

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The next day, all the newspapers and entertainment headlines in Hong Kong were all about Xu Ziming's cooperation with Huang Jinfu, Hong Kong's pager boss.

Because this news is so important, Xu Ziming's approach has directly changed the traditional sales model of the Hong Kong film industry in the past, and even some newspapers have put it on the headlines of the social section.

Many directors and screenwriters who are blushing when they see the huge profits of the film are eager to jump to Mingjia Film Company, and then make a lot of money under Xu Ziming's brand.

The key point is that the movie "The Gambler" is not a bad movie, but a very funny and good movie with wonderful content.

Now many media are beginning to recall the last Spring Festival schedule, when Xu Ziming's "Gambling Saint" lost to "Lucky Star Gaozhao" with a gap of two million, but looking at the current situation, "Gambler" is obviously going to crush Golden Harvest's "Summer Lucky Star".

After this marketing strategy lasted for a week, Xu Ziming decided to make another adjustment, and even made a lot of adjustments to the plan of exchanging movies for lottery opportunities at any cost. At present, the award-winning value of a single pager is almost unattractive.

He simply teamed up with Pandey's jewellery company, and the top prize was a pager with a thousand-dollar piece of jewelry.

Pan Disheng also has his own film company, and Xu Ziming's business method once again witnesses Pan Disheng's initial conjecture that his jewelry can be developed and improved through the film industry.

But Xu Ziming's momentum is getting bigger and bigger, and he is even more serious about a suspicion in his heart.

Sham Kin Hoon's original proposal is now a little inapplicable, Pan Disheng thinks deep down that it is a wise choice to reach a film cooperation with Xu Ziming, so as to ensure that his films make a lot of money, this is just like why Xiang Huaqiang's brothers befriended Xu Ziming, aside from Xu Ziming's wealthy identity, Xu Ziming's ability is not comparable to other people in Hong Kong.

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Zou Wenhuai, the boss of Golden Harvest, took today's "Oriental Daily" and saw the box office of "The Gambler" for several consecutive days, and his head was big.

It's been a week, and the attendance rate of each movie is full, and the key is that the other party's theater chain has not reduced the number of films.

According to a report by Oriental Daily, this week alone, the box office has reached 20 million. Million!

Taking off his glasses, Zou Wenhuai asked He Guanchang in confusion: "Ah Chang, we really ran into an iron plate, Xu Ziming not only has financial resources, but also a lot of contacts. What's more, he's really a business guy, I've been making movies for decades, and it's the first time I've seen movies that can be marketed like this. ”

He Guanchang, like Zou Wenhuai, used to be a person who has been making movies for decades, and he is a veteran of the film industry for decades, and some look down on young movie bosses.

But when he read the newspaper, he couldn't figure it out, and finally he could only answer: "Hmm." ”

Zou Wenhuai kept frowning and said, "Forget it, I don't want to fight, it's useless when people are old." ”

He Guanchang persuaded: "Xu Ziming's business model also shows that there are many ways to increase the box office in the Hong Kong film industry in the future, and we can learn from it in the future." ”

While Zou Wenhuai was sad and depressed, Huang Baiming's people in Xinyi City were also shocked and unimaginable.

Shi Tian lost at the box office not long ago because of "Wishing You Prosperity", and at this moment he was very happy, and said helplessly: "If Xu Ziming had adopted such a marketing idea at the beginning, it would have been absolutely simple for "Wishing You Prosperity" to have a box office of more than 20 million. ”

Huang Baiming is full of admiration for Xu Ziming's ability, there has been a lot of intersection between the two, others just rely on the quality of the movie to determine the box office, Xu Ziming is good, and brings business acumen into it.

Mecca has recently been addicted to stock speculation, and he has become familiar with Xu Ziming's approach, in Xinyi City, he is now eating with a mouthful of food, and then drinking soup to get dividends, and it doesn't matter who is high or low in the movie.

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Lin Qingxia wore a pink silk shirt and stepped on a pair of high heels and walked into the café elegantly, and the long thin willow hair of the shawl was thrown around as she walked, which immediately attracted countless male customers in the café.

After all, Lin Qingxia is the number one beauty in Southeast Asia, and there are really few people in Hong Kong who don't know her.

However, Hong Kong people know that Lin Qingxia is already famous, and the one who has Lin Qingxia's great beauty is Xu Ziming, who a group of people were talking about just now.

Zhang Aijia stood up and shook hands with Lin Qingxia and said, "Qingxia, I took the liberty to invite you out for coffee this time, and I also delayed your rest, I really can't go." ”

Lin Qingxia is recently being filmed in "Police Story" directed by Cheng Long, and the time is relatively tight, not to mention how much rest time there will be.

Zhang Aijia and Lin Qingxia played in "Dream of Red Mansions" directed by Li Hanxiang in their early years, and their private relationship is okay, but if it is good, it is naturally not as good as Lin Qingxia and Deng Lijun, Hu Huizhong, Hu Yinmeng and others.

Lin Qingxia smiled politely: "Sister Aijia has a treat, I have to come out if I say anything." The two talked about the old days, and chatted for more than ten minutes without nutrition, and Zhang Aijia gradually got to the point.

Zhang Aijia asked, "Qingxia, are you dating with Mr. Xu?"

Lin Qingxia and Xu Ziming are boyfriend and girlfriend, and they have long been known throughout Hong Kong, and the two often go in and out together, as if they are no different from newlyweds.

Speaking of Xu Ziming, Lin Qingxia smiled sweetly and said, "Yes, he is always busy. ”

Zhang Aijia was waiting for this sentence, she said: "I have a script in my hand, and I want Mr. Xu to see it for himself, but I don't have the opportunity to meet him." ”

Since Zhang Aijia chose to leave Xinyicheng, she has planned to go it alone in the future, but her own strength is limited and many conditions are limited, as for going to Xinyicheng for help, she will not consider it at all. Good horses don't eat back grass, not to mention that Zhang Aijia is a woman with extraordinary knowledge.

At this time, it is also the moment when Xu Ziming has few good times, a "Gambler" actually has a box office of more than 20 million in a single week, and some movies in the same period may break the box office of 2 million in a single week.

To be honest, many Hong Kong associations are red-eyed, but unfortunately the scale and reputation of Xu Ziming's security company are increasing day by day, and with the help of Xiang Huaqiang after taking charge of the new Ngee An, few people really dare to make up their minds about Xu Ziming.

Lin Qingxia immediately understood what Zhang Aijia meant, obviously wanting Xu Ziming to invest in the movie. The two still had some friendship before, and it was really hard to refuse, so she could only say: "I can help you ask him out, but Zi Mingtong doesn't agree, so I can't guarantee it." ”

"Of course, no one can say for sure about investment, as long as Mr. Xu can take a serious look at my script. Zhang Aijia said with a smile, when she was filming "Best Partner" before, she knew that the actress Xu Ziming loved was Lin Qingxia, in her opinion, as long as Lin Qingxia acted as an intermediary, there was basically nothing that could not be done, and Xu Ziming would definitely listen to Lin Qingxia's opinion.

Zhang Aijia's script is the script of "Favorite", and she has contacted many actors, but the only difficulty at the moment is that there is no powerful person to back it up.

In the previous life, "The Favorite" was not confirmed to start filming until next year, but now because of the appearance of Xu Ziming, Taiwan's literary film market is still retained, which accelerated Zhang Aijia's germination of the idea of filming "The Favorite".

After the two chatted, Lin Qingxia left because she had a trip in advance, looking at the back of Lin Qingxia leaving, Zhang Aijia felt a trace of envy in her heart, although she is a typical strong woman with a stronger sense of responsibility in her career, she also hopes that there is a very talented person worthy of her love.