After returning to Tanzhou City, Hu Huanzhi also reported good news to Yang Jie: "Yang Shao, the audio decoding and decoding chip hxhifi01 designed by you has been packaged and tested last month, and the digital music player product has been proofed and completed." ”

"Show me a sample. Yang Jie said with a smile.

So Hu Huanzhi brought him into the office and took out the beautifully printed packaging boxes from the cardboard boxes.

Take out the child's palm-sized digital music player inside, the front three-inch LCD screen is under the white function buttons, the back is a silver brushed aluminum alloy shell, there is a headphone jack on it, and there is a data cable jack below, which can be used to connect to the computer to download and charge.

Looking at the card-style shape he chose at the beginning, Yang Jie felt small and exquisite, delicate and lovely in his hand, and he was very satisfied, and looked at the milky white earplugs with silver arc circles supplied by Sennheiser, and felt that it matched the product temperament.

Later, Yang Jie also held a meeting, and the staff also distributed more than a dozen digital music players in the hands of Song Manli, Xiaoshu, Luo Zhen and others.

The pre-installed track inside the digital music player is a symphony by Bach, plus an album of "Wang Fei 97".

Quantum Networks spent almost $30 million to buy the digital music rights of millions of songs from record companies such as EMI, Universal, and Warner, almost all of them, and these record companies are now focused on physical publishing, and they don't know how big this digital music market is.

Everyone in the conference room happily played with the digital music player, listened to it for ten minutes, and tried various operations, and everyone was very satisfied.

The uncle smiled at Yang Jie and said, "I won't return this product, take it back and send it to my son, the kid will definitely be happy." ”

Yang Jie said with a smile: "Of course, it is for everyone, we are the first batch of trialists, don't let the machine rest during this time, we must listen more, use more, and give more valuable opinions." ”

Song Manli couldn't put it down and rubbed the rounded brushed aluminum alloy shell: "It's really beautiful, the more I look at it, the more I like it, this LCD screen is big enough, and it's very comfortable to look at." ”

Luo Zhen took off the headphones and said: "The sound quality is very good, such a small thing can be used to listen to music like Alkman with tape, this is really an epoch-making product!"

Hu Huanzhi nodded: "This thing will definitely sweep all Alkman and CD Walkmans into the electronic garbage heap of history in the future! Our Huaxing Technology Group has made a great product this time!"

"We're going to sell this player all over the world and tear Sony off the altar! I'm talking about how Sony dealt with our company in a small book. ”

Yang Jie said.

"Our company will first launch this digital player with a micro-hard disk, and then we will launch another one after the 128 megabyte flash memory of Huayue Electronics Company comes out. ”

"Yang Shao, after the flash memory of Xinlan Technology Company came out, there was no way to pull the price down all at once, right?" Luo Zhen asked.

"Now Intel's flash memory chips 64 trillion are sold for $262 a piece, but we have now mastered the 0.18 micron process technology, which must be more expensive at the beginning, but as long as the sales of our company's products go up, the cost will naturally come down, and we can use this to produce high-capacity solid-state disks, which are used by aerospace systems and military enterprises, and can be used on our Honor mobile phones and game consoles, which will soon dilute the cost of research and development and production. ”

Yang Jie said with a smile: "Speaking of which, we are the first company that can produce 128 trillion flash memory chips, Intel's factory using 0.25 micron process is currently under construction, and it is planned to be put into production next year, and we are almost half a year faster than them." ”

"How much is the company going to price such a good product?" asked the uncle.

"We're going to price a micro-hard drive product at $298 and a factory price of $235, and a product with a flash memory chip at $498 and a factory price of $418. ”

"The price of RMB 2,500 to 4,03 is too expensive in China, right?"

After speaking, the uncle tilted his head and smiled: "But we are an exclusive supply, and it is reasonable to sell it at this price." ”

Yang Jie said with a smile: " Take micro hard disk trillion products as an example, the cost of the hxhifi01 main chip is 60 yuan, equivalent to about 7 US dollars, which is the chip price given by Huayue Electronics Company, plus 50 US dollars of micro hard disk, 3 US dollars of CB, 4 US dollars of capacitors and other board components, 3 US dollars of built-in lithium-ion rechargeable battery, 10 US dollars of Sennheiser headphones, 6 US dollars of fine aluminum alloy shells and chargers and other small parts, LCD 30 US dollars, 5 US dollars of control buttons, labor costs of less than 1 US dollars per unit, a total of 125 US dollars, the price of products equipped with flash memory chips is more than ten US dollars more expensive than this。 ”

He paused and said, "This doesn't include the R&D and design costs we have invested, and the price I just mentioned is already very reasonable." ”

"It's okay, the cost is higher, but with mass production, these will come down, especially flash memory, I think the current price is one price a month, and the overall price is still going down. Hu Huanzhi said.

Luo Zhen nodded in agreement, and said: "Huiwei provided us with a headset with a supply price of 85 yuan, and everyone in our consumer products division thought it was very good to try it out, and it felt stronger than Sennheiser's $10 goods, so we plan to use Sennheiser's earbuds in China, and all export products use Huiwei's earbuds, after all, Chinese people worship foreign countries." ”

Wang Jianhua nodded and said: "High cost, high return, I believe this product will sell well." Mr. Hu, you give me more samples, I will arrange overseas agents now, according to Yang Shao's plan, this time we will sell them globally. ”

Hu Huanzhi nodded.

Yang Jie didn't want to interfere with the careful planning of his subordinates, and he didn't say anything about the gimmick of using Huiwei's good earplugs to export and Sennheiser's big road goods to sell domestically.

"Yang Shao, what is the name of our player? Have you thought about it?" Hu Huanzhi said to Yang Jie with a smile.

"Call ......" Yang Jie was troubled, he really didn't think about naming him, "I didn't think about it, what do you see?"

He didn't want to plagiarize the names of his previous life, such as iod, iriver, hi-res, etc., and since Huaxing Technology Group Co., Ltd. had emerged in this world to rewrite history, why not create a new name.

Hu Huanzhi said with a smile: "The following R&D department has thought of a few names, such as music-box and the like, but I think it's very earthy, since it is going to be sold globally, it has to be an English name, it must be trendy and easy to remember, and it can become synonymous with player products in the future." Although we registered the basic patent of the player, the lawyer of the intellectual property law firm said that although the patent was obtained, there was no guarantee that others could not manufacture it, that is, the patent could remain valid, but the lawsuit to prevent the other party from copying the production was likely to be rejected by the court as invalid, and the patent fee could only be awarded. ”

Uncle frowned and said, "This is troublesome, how did you register your patent?"

"There are many clauses, but there are two core features of the player's underlying patent, first, the music is stored in flash memory in HXM format, and second, the music is decoded and played in HXM. ”

Song Manli said: "Isn't it very simple and easy to understand? Since they have already obtained basic patents in China and the United States and 11 other major market countries, why is it possible that the appeal will fail?"

Liu Renkuan, the legal director, explained: "Mr. Song, this is also no way, generally speaking, intellectual property patents can only ensure that the patent holder receives reasonable compensation for the patent fee, but it is difficult to prevent the other party from continuing production, and the court generally tends to protect the interests of domestic enterprises, and will only determine the proportion of the patent fee, and will not rule that the other party will stop production." For example, now we have encountered a similar problem in the protection of the rights of game consoles, Xiaobawang and they have imitated our products without authorization and used their own trademarks, and the court is currently inclined to impose a fine on them, about 100,000 yuan, and also instruct them to pay us a patent fee of 3% of the price of the game console in the future. Of course, we do not agree with this opinion put forward by the court, so the lawsuit is still fought, but to be honest, this case is a very bad mouth, even if the court agrees to increase the proportion of patent fees next, we will face a blowout of a large number of imitation products in the market. ”

"And the industry is currently watching this case, and once the outcome of this lawsuit comes out, our game consoles are likely to be copied in large quantities, and the era of high profits that we relied on patent monopolies will come to an end. ”

The latest chapter of "Reborn University" "Chapter 211 The Birth of the iPod!" website: