Chapter 212: Japanese Raiders!

Yang Jie's face was ugly, he knew that patents were like this, and you could bargain if you could build them.

Liu Renkuan continued: "Xiaobawang company is now using 0.8 micron processors, and I don't know where to purchase processors and other chip assembly production, the performance is indeed not up to our company's products, but it is unrealistic to expect them not to build, once this lawsuit is over, if there are other companies popping up, this will have a great impact on our company's domestic game console market share." ”

Hu Huanzhi sighed: "Yang Shao has already estimated this, now the American ESS company has developed a decoding chip, and Taiwan's VIA company has also developed a decoding chip, we didn't expect the days of high profits to end so soon." ”

Uncle frowned and said: "Our decoding chip is now priced at 200 yuan per piece, and the cost of projection is only one yuan per piece, the profit margin is too great, I think it can be sold for at least ten years, I am not very worried about this, I am worried about these copycat manufacturers of Xiaobawang, although their machines are very poor, but the price is very low, which is a troublesome thing." I think it's better to reconcile with those copycat manufacturers, in the future, Huaxing Technology Group will be authorized to use open, anyone can make it, but you must use our public processor and graphics card. ”

"I agree with that. Yang Jie nodded.

Liu Renkuan said: "We have already talked to the other party, but it seems that someone behind Xiaobawang is instigating them to fight the lawsuit, so they don't buy it." ”

"No matter who is behind them, this is to end our profiteering, so that our processor and graphics card sales will also be affected in the future, and the thought that we can only live by collecting royalties, I can't wait to kill these bastards!" said the uncle.

Yang Jie was helpless: "I knew that sooner or later there would be such a day, but I didn't expect this day to come so quickly, this is not yet 98 years, these copycat manufacturers have turned the sky upside down, but these copycat manufacturers can only make trouble in China, and in the future, our game console market will still be placed abroad." ”

Song Manli comforted: "Fortunately, we don't only rely on game consoles to survive, our company can only survive by constantly coming up with new products to ensure its leading edge." ”

She looked at Yang Jie and said, "You said this, but I have always remembered it." ”

Yang Jie grinned: "You reminded me well, let's not talk about this, let's talk about the name, in this way, everyone write a name on the paper, write a few more, and then we vote for one, don't bother too much, three minutes! The requirement is English, not necessarily a word, the root combination is OK, the abbreviation is OK, just listen to the trendy." ”

So everyone began to ponder, meditating hard, like Xiao Shu, who is not good at English, just don't think about it, only think about what Chinese is called.

A few minutes later, everyone came up with their own ideas, Luo Zhen pulled a whiteboard over, wrote all the names, and began voting, and finally everyone actually supported Yang Jie and chose the iod he wrote.

Seeing this situation, Yang Jie couldn't cry or laugh, and said in his heart that I was just a prank to plagiarize Apple's new product name in 01, how do you think this name is good?

"You guys give me too much face, right? What's so good about this name? I think Luo Zhen's hifi-card is pretty good? And Song Dongqi's cool-fm is also good!"

Everyone laughed, Luo Zhen said: "Yang Shao, don't be modest, I also voted for you, your name is interesting and technological, od is not the abbreviation of HP's erformance-otimization-datacenter? ”

Hu Huanzhi also smiled: "I think so too, the key is that there are few letters and it is easy to remember." ”

Everyone laughed.

Song Manli smiled and said: "This is sandwiched with an o between the lowercase letter d, it looks like a symmetrical figure, Yang Jie, how did you come up with it? This name is perfect in terms of art design!"

"......" Yang Jie was dumbfounded, and said in his heart that it seems that the artists under the Qiao gang leader are really very tasteful in brand image building.

At the same time, he also secretly thought in his heart that in the future, the company's product design and product name will also be handed over to these professionals to conceive and complete.

"By the way, this IOD is of great significance to our company, isn't it very difficult for foreign electronic technology products to enter the Japanese market, this product launch is set in Japan, I will personally go to Japan to supervise the war, this time we must win the first battle, gnaw this hard bone, I also want to take this opportunity to tell Sony these companies, the wolf is coming!"

Huaxing Technology Group has a relatively harmonious relationship with Panasonic of Japan for more than a year, and this year it has also set up a branch in Japan, and now Quantum Network Company has also built a music online download platform by renting servers there.

In order to better and faster absorb the talents of the Japanese manufacturing industry into the system of Huaxing Technology Group Company, so that the company has always maintained the international cutting-edge level in technology, Yang Jie also intends to set up a research center under the Japanese branch to recruit Japanese local talents.

No one in the company disagreed with Yang Jie's decision.

For a long time, everyone has seen Yang Jie's amazing technical ability and business vision countless times, and no one has the slightest doubt about him, and the leadership execution is also extremely strong, and the employees are almost blindly following the instructions issued by the management.

As long as Yang Jie makes any decision, the company will desperately complete the tasks assigned with an indomitable mentality, just like fighting a war, and Yang Jie is the soul and the highest commander.

When Yang Jie said such a thing, no one in the management present was surprised.

Hu Huanzhi said with a smile: "Japanese companies have made so much money in Huaxia, this time our company is just charging some interest, more dare not say, according to the current assumption, our company will sell 3,000 units in the Japanese market within a month is not a problem, according to our international price of 298 US dollars, the current yen exchange rate is 112:1, our final sales price in the Japanese market is set at 33,376 yen, and Japan needs to pay 5% for shopping So local consumers need to spend about 3,504 yen, which is about one-sixth to one-ninth of the monthly salary of an average Japanese office worker after paying personal income tax.

Luo Zhen nodded and said: "The Japanese consumer electronics market is very competitive, if our products can gain a foothold in Japan, then we can sell anywhere in the future." And I personally think that 3,000 units in the first month is a bit conservative, and 5,000 units is completely possible. ”

"The difficulties are estimated to be sufficient, so that when there is an accident, you will not be too disappointed. Yang Jie said: "Our Huaxia manufacturing is just a low-end product in the eyes of the Japanese, maybe many Japanese people buy for the purpose of freshness." The Japanese have become accustomed to selling electronics to China, and over time, they have developed a sense of pride and confidence in their own products. If a product wants to sell well, it is not enough to stimulate consumers' curiosity. In order to sell well, we must give IOD a cultural image, so that it represents a certain concept and becomes synonymous with a culture. ”

Luo Zhen hurriedly asked, "How do you do this?"

Yang Jie: "Advertising, of course, is advertising. ”

"Yang Shao, do you mean TV commercial......s? Although Japan's bubble economy has burst, but the advertising costs of Japanese television stations are still very expensive, and no TV station has particularly outstanding ratings, if you want to produce results in a short period of time, you must cover six to eight channels of many TV stations, I went to Japan this time, and the president of the Takeuchi Advertising Agency, which represents our advertising, said that this kind of advertising means can only be afforded by large international companies, and it costs one or two million dollars or more per month, and this thing is not topped. Similar to Sony, a national giant enterprise can spend tens of millions of dollars a year on local TV advertising, and such large companies have more than one product in the market, even if the promotion of new products is not successful, the advertising money is not unjust, it is regarded as the image promotion of the company's brand. ”

Wang Jianhua said at this time.

Yang Jie nodded and said: "It's true that our products in the Japanese market are relatively simple, and it is indeed a bit worthwhile to advertise only one product for IOD, but fortunately, our advertising strategy is not long-term, just to cooperate with the first launch of the product and make a short-term bombardment." ”

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