The birth of any culture will always have the birth of a labeled leader.

For extreme sports, Lu Yu is its label and spokesperson!

From the beginning to the present, every live broadcast of his has almost laid the history of the development of this sport.

Freehand rock climbing, low-altitude skydiving, wilderness survival, surfboarding, wingsuit flying......

In every field of extreme sports, he has completed the achievement of "debut is the peak"!

Later people can imitate it.

But it will never be surpassed.

The so-called coming from behind is even more impossible.

For now, it may be just the courage that may dissuade most people......

......

Lie on the bed in the lounge.

Lu Yu slept until five o'clock the next morning, and then slowly opened his sleepy eyes.

Last night, more than ten hours of deep sleep allowed his body and mind to recover as they should be.

All kinds of discomfort have long disappeared in my sleep.

After getting dressed and getting up, Lu Yu dialed Anna's phone as soon as possible.

"Hello?"

"Hey, morning, how was your rest yesterday?"

"It's okay, what's the arrangement today?" Lu Yu asked.

On the phone, Anna sighed and said helplessly: "You may not believe it when you say it...... Until now, there are still reporters outside the building. You know what? They waited for you all night last night......."

it?

What's the situation?

When Lu Yu heard this, he immediately frowned, hurriedly walked to the window, and looked down.

Everything is as Anna said.

On the street, the diligent and dedicated reporter Mi Lijian was still blocking the door of the building, refusing to leave.

It's so terrifying......

Looking at the scene on the road, Lu Yu could only nod and said meaningfully: "OK...... I know...... They're crazy......"

"Lu, a Chinese journalist, has always been difficult to deal with. I know that they often do things more than you can imagine...... Because when I was working in the mountaineering team, I experienced them chasing and beating me......"

"Uh, okay......"

"By the way, have you had breakfast, do you need me to bring something to your room?" asked Anna.

After sleeping for so long, my stomach was really a little hungry.

"Well, thanks. ”

"You're welcome. Oh, by the way, I want to tell you something, I received an email from Nike in my office mailbox last night, and they want to talk to you about endorsements, are you interested?"

"Endorsement?"

"Hmm. ”

Nike really took notice of himself.

It seems that what the reporters downstairs said is true.

"Where are they?"

After thinking about it for a long time, Lu Yu simply went straight in.

"A few leaders from Nike's headquarters have come to New York from Portland last night, if you are interested, I will reply to them immediately and arrange for you to meet as soon as possible. ”

Last night......

Is Lao Mei in such a hurry?

After pondering for a long time, Lu Yu finally nodded: "Okay, you can arrange it." ”

"Okay, I'll do it right away. ”

......

In the previous life, Lu Yu was also a loyal user of Nike.

In addition to relatively professional equipment, most people choose this brand for ordinary sports standards.

Comfortable, durable, and practical.

Its pioneering sneaker cushion technology has brought a revolution to the sports world.

The result is a sneaker that protects the athlete's knee well.

Reduces the impact on the knee when it lands during strenuous exercise.

Even now, this is a very powerful technology.

Because of its early foothold, since the beginning of the last century, this world-famous sports brand has occupied a leading position in the pan-sports circle.

A veritable first brother.

He alone alone has a share of nearly 40% of the sneaker market in the United States......

There are countless followers around the world.

If you can really negotiate with Nike, it will be a good thing for yourself.

It's different from the usual small brands.

Representing such a big name in the world is itself a mutually reinforcing cooperation process.

Because through the publicity of the brand, the influence of the spokesperson will also be improved to a certain extent.

So, it's not so much an endorsement as a collaboration.

Of course, there are still many conditions for cooperation to be reached, and the benefits of influence are only part of it.

However, this is a difficult problem that Nike should consider.

After all, the choice is theirs.

......

Eight o'clock in the morning.

After breakfast, Lu Yu sat on the sofa and watched TV for a while.

It wasn't until Anna informed himself that the other party had come that he left the lounge and, led by the staff, went to the parlor on the top floor.

When I entered the door, there were already about seven or eight foreigners of different heights, shortness, fat and thinness sitting in the living room.

Although they are not the same size, they are all dressed in formal attire.

Suits, ties, spotlessly clean.

With all kinds of papers in his hands, he was whispering something.

When it comes to emotion, he even points at the big screen in the middle of the room.

At this moment, the video of the landing wingsuit flight is being played on a loop on the big screen.

Eighty percent of the format of watching videos is an edited version of Discovery Channel.

Lu Yu's arrival paused their discussion.

All eyes were on them.

There was a look of surprise and impatience on his face.

Immediately afterwards, Anna stood up, invited Lu Yu to her seat, and introduced it to everyone.

After all, it's the first time I've seen a real person.

Looking at Lu Yu, these senior leaders of Nike couldn't help but feel excited in their hearts, and their words were full of excitement.

In fact, the introduction is just a formality.

Almost all of these people here have watched Lu Yu's live broadcast to a greater or lesser extent.

Even if you haven't seen it, you have a deep understanding of this Chinese person from the news in recent days......

After a few words, after greetings, everyone sat down one after another.

At this time, a middle-aged man with a big belly sitting in front of Lu Yu's left stood up again, shook hands with Lu Yu solemnly, and then spoke:

"Hello Mr. Lu, just call me Joyce, I'm the marketing director of Nike North America, and I hope our visit doesn't bother you!"

"Hello, Lu Yu. ”

After the two shook hands, Joyce opened the conversation and got straight to the point.

first praised Lu Yu's live broadcast and expressed his admiration, and then talked about the new series of products that will be released soon, and wanted to invite him to be the global spokesperson of the new series.

Subsequently, the details and relevant terms of the contract were also explained and explained as necessary.

Of course, this is only a preliminary idea, and the specific decision will be made after Lu Yu nods and agrees.

Nike's price is super powerful.

Never lose to a top player.

This is very rare in the endorsement of the pan-sports field!

"Mr. Lu, if you have the intention of cooperation, we will definitely show sincerity, this $200 million contract is only part of your remuneration, and in the future, we will carry out in-depth cooperation with other brands in North America to launch limited products for you!"

"Worldwide, for every limited quantity you sell, the profit will be settled in your contract in the form of a share......