Due to its own scale and industry status, and in order to cover as many user groups as possible, NIKE has often engaged in some co-branded operations for many years!

In the entire industry, Nike can be said to be one of the big brands that like to engage in co-branding.

He is called second, and no one dares to say that he is first.

Because most of the user groups it targets are fans of pan-sports culture.

Therefore, based on this, NIKE's marketing strategy is naturally very simple and crude, and from time to time it will attract some trendy brands to join in and expand its user base.

In terms of style, it has gradually changed from seriousness to more relaxed, more diverse, and more interesting.

Sometimes, ordinary people of different sizes and age spans are frequently invited to appear.

In recent years, they have targeted themselves at the e-sports industry, and even launched limited products with LPL elements for this purpose.

FOR THIS, EVEN IF NIKE DOESN'T SAY IT, LU YU HAS HEARD OF IT A LITTLE.

If only it were like what they say.

The significance of this cooperation is far greater than the cooperation itself.

First of all, with your own popularity and the influence of the brand, you don't have to worry about limiting the sales of products.

Secondly, NIKE has always been generous when it comes to limited products.

The intensity of propaganda is certainly not much worse.

In this way, this share of income must be very considerable.

Of course, these extra incomes are not the most important!

The hidden benefits brought by this cooperation to its own popularity and the influence of the Extreme Daoist brand are the most important!

In this way, it is not so much that Nike came to endorse him, but that he invited a publicity ambassador!

With this platform, both popularity and fame can be taken to the next level.

So as to swipe a wave of system coins!

In addition, the price offered in the contract is also sincere and impeccable.

If the two sides reach a cooperation, for Lu Yu himself, the benefits will definitely be self-evident.

However, Lu Yu didn't intend to just come down.

This matter still has to be considered in the long run.

......

This cooperation is the first time that NIKE has offered such a sky-high contract to a Chinese athlete!

In their opinion, Lu Yu should have no reason to refuse.

Therefore, at this moment, the person in charge of NIKE who came to negotiate with him all had a high attitude.

Top brands, top contracts, plus top contracts, who would say no?

It doesn't exist at all!

in the living room.

Joyce saw that Lu Yu hadn't spoken for a long time, so he said leisurely:

"Mr. Lu, to tell you the truth, personally, your charisma and courageous style really touched me. We've done our best, so I hope you'll give it a good look. ”

"I think you probably don't want to miss this opportunity, do you?"

When Joyce spoke, Lu Yu listened attentively and nodded frequently, seemingly agreeing with him.

However, just when NIKE was full of expectations and was bound to win, Lu Yu's next words far exceeded their expectations.

"Thank you, sir. It's a pleasure to talk to you, and I've always had a good impression of NIKE myself, so it's great to be able to work with you. But I'm really sorry, I'm afraid I can't agree to you right away. ”

Although Lu Yu's English level is not good, his basic spoken English is still passable.

Most people understand the phrase I'm so sorry.

Hearing this, several foreigners were like ants on a hot pot, looking at each other, and then suddenly turned their heads and ears.

After pondering for a long time, after everyone finished communicating, Joyce smiled and said, "Mr. Lu, can you talk about your thoughts in detail? Are you dissatisfied with this contract?"

The contract issued by NIKE is only a superficial article, and there are many specific details that have not been perfected.

After all, it's the first time I've worked with such a big brand.

Lu Yu felt that it was better to think about it.

It's not a rush.

At least, he's really not in a hurry.

You know, what he is broadcasting live is an extreme sport that is not available in this world!

There has always been no shortage of attention and heat!

So from beginning to end, the initiative is firmly in your own hands!

No matter how awesome the big names are, they can't control this pattern.

For this world, Lu Yu is tantamount to a BUG-level existence!

There can be countless "NIKE" in the world, but Lu Yu has only one!

That's how true it is!

......

Inside the living room.

The two sides confronted each other, and Joyce kept his eyes on each other for a moment.

After a long time, Lu Yu smiled and wrote lightly: "Mr. Joyce, you have misunderstood. I just want to think again. Or when you can come up with a more specific plan, it's not too late for us to talk about it? What I care about is not the superficial benefits, but whether we can reach a deeper level of cooperation, so ......"

Hearing this, Joyce let out a long breath, looking a little regretful: "Okay...... But anyway, I'm still very excited and honored to see you in person today!"

As he spoke, he stood up again and shook hands with Lu Yu: "Even if we don't reach a cooperation this time, my family and I will always support you." Mr. Lu, I have another request, I hope you can agree!"

"What?"

"My little daughter, I like you very much. He would be very happy if he knew that I had taken a picture with you!

"Meaningless, no problem. ”

After the group photo, Joyce said that they would immediately start to supplement the details of the contract, wait for his good news, and repeatedly told Lu Yu that you must consider NIKE more!

After the group left.

Looking at Lu Yu looking at the scenery in front of the window, Anna smiled helplessly and shook her head gently.

The expression is quite complicated.

$200 million contract ......

If this were an ordinary person, I am afraid that I would have to nod my head in agreement immediately.

After all, it's not a small amount.

But this guy is surprisingly calm, and his speech and demeanor are still the same as usual.

Is it confident?

Or do you have other plans?

Or ......

Ay.

It's really special!

Anna couldn't figure it out, so she simply stopped thinking about it.

......

The meeting with NIKE ended, and the trip to New York was over.

In the afternoon of the same day, the whole team, with the assistance of the branch staff, returned to the headquarters as soon as possible.

After arriving at Huashengton, Lu Yu uploaded the edited version of the video to a domestic video website, and then took the time to register the patents for surfboards and flight suits.

The registration of international patents is a little more troublesome, but it is also more convenient than on earth.

The process is very simple.

All you need is a passport, proof of personal account, and a letter of introduction from the relevant institution.

Compared with domestic patents, the time limit of international patents is also very strong.

Usually, it lasts until 70 years after death.

After registering the patent and being busy with the relevant follow-up work, it was already late at night, Lu Yu packed his backpack, and was just about to go out to return to the hotel, when he ran into Anna.

Lu Yu asked, "Hey, what's the matter?"

She was holding a document, her face was ugly, and she didn't speak.

Lu Yu felt that something was right, so he continued to ask: "What's wrong?"

"You know what...... You're in big trouble!"

Got into big trouble?

No kidding.

What could be more troublesome than dying on your own air?

Lu Yu shook his head and smiled, not caring at all: "It's okay, because I'm a nuisance myself." ”

Seeing that Lu Yu didn't react in particular, Anna paused, and suddenly smiled and said, "Okay, to tell you the truth, someone has come to the door again." ”

"What?"

Anna looked at the sports watch on her wrist and said seriously:

"In just a few hours, I received a lot of cooperation emails from brand owners, PUMA...... ADIDAS...... CONVERSE...... ARCTERYX...... AND JACKWOLFSKIN...... THENORTHFACE...... COLUMBIA......”