In the past two years, with the popularity of a large number of Korean dramas in China, a large number of young "Ha Han people" have been cultivated, and Korean clothing has also begun to become popular in China.

Ding Le suggested that Xu Jing's Taobao store should highlight the theme, he said: "Your Taobao store is called Han Yige, which sounds a bit of a Han flavor, so why don't you simply focus on Korean clothing, focusing on women's clothing, first make your store the champion in this market segment, and then find a way to push the explosion on this basis!"

"Well, all the little girls in our company like to watch Korean dramas, and I don't know what they're talking about when I'm with them, I feel like I'm from two worlds!" Xu Jing agreed with Ding Le's words.

Ding Le's advice to Xu Jing is that as long as the operation is done properly, there is no doubt that the operating performance of the online store will be improved in the short term.

But Xu Jing's persistence gave him a bolder idea in his heart, encouraging Xu Jing to start an independent e-commerce platform.

At this time, the pace of time is about to step into 2008, with the launch of Apple's new generation of IPhone, smart phones are about to usher in explosive development, and the next 10 years are the era of mobile Internet.

Those vertical e-commerce platforms for women's lifestyle, fashion, beauty and other shopping consumption have not yet appeared. Some well-known names such as Jumei, Vipshop, Mushroom Street, and Xiaohongshu are still lying in the dictionary waiting for their founders to discover.

In the history of business, it is very difficult for enterprises to achieve iterative development, and enterprises that successfully complete leapfrog development either have a relatively natural transformation of the business model itself to the use of technology, or they have broken out of the cocoon and seized the opportunity of scientific and technological progress.

In later generations, such as Alibaba, as a commercial company, naturally completed the switch from PC to mobile Internet, and Tencent's games migrated from PC to mobile phones, all of which seized the opportunity of two scientific and technological advances in the PC era and the mobile Internet era.

With the background of rebirth, when he found that the people around him could embark on this path, Ding Le naturally spared no effort to support it.

"You are now using Han Yige to practice, learn and sum up experience, and after a few months you are familiar with the operation and management mode of the online store, you can try to create a vertical and independent e-commerce platform for female consumption. Ding Le suggested.

"Vertical e-commerce platform?" Xu Jing was surprised by Ding Le's bold proposal.

"Yes, no matter how your online store operates, you always rely on the Taobao platform, and all the transaction volume depends on the traffic of the Taobao platform in the final analysis, in this case, why not make one yourself?"

Ding Le took a sip of coffee, and then said: "In the traditional business field, there are various types of shopping malls, and there will be many professional markets, and in every city, there are destined to be one or more business districts with a large flow of people. The same is true of the Internet, now there are only Taobao and Jingdong large and complete platforms in China, but in real life, consumers are often very picky about the needs of certain categories, such as cosmetics, maternal and child products, building materials and furniture, etc., which are not fully satisfied by large platforms, so there is a foundation for vertical e-commerce in a certain category. ”

Maybe the temperature of the central air conditioning in the room was a little high, or maybe Ding Le's words were too tempting, Xu Jing felt that she was a little hot, and she went to create an e-commerce platform by herself.

"It takes a lot of money to start a company, and mine probably doesn't have that much money. Thinking of the issue of funds, Xu Jing had some doubts.

Ding Le waved his hand to dispel Xu Jing's doubts: "You don't have to worry too much about money, I can help you raise money through the platform of Haizhou Bank, and my uncle and I have set up an offshore investment fund in the Cayman Islands, and we can also invest in you when the time comes." ”

"You have set up an offshore investment fund?" Xu Jing asked in surprise.

"Yes, thanks to the A-share bull market in the past two years, we have seized some opportunities and initially completed the original accumulation. After the A-share liquidation and exit, we took the opportunity to set up an investment company, which is now mainly managed by my uncle, and we can do your angel round investment when the time comes!" Ding Le explained.

Next year, the layout of the Black Panther Fund in the U.S. market will enter the harvest season, and it should be natural to take out part of the investment income to invest in Xu Jing's new company.

Ding Le plans to use Xu Jing and her team to replicate the women's fashion shopping platform that likes to speak for herself-Jumei, and at this moment Jumei's founder Cheng Ou should still be running his online game battle platform GGgame, a long time after he founded Jumei.

Ding Le believes that as long as Xu Jing can grasp every time node, then when Cheng Ou founded Jumei again in 2010, Xu Jing's company will grow into an industry leader.

Thinking of Xu Jing wearing high heels, wearing an OL suit, with long hair flying, holding a document in his hand, and confidently saying the classic advertising slogan "I speak for myself" as he walked, Ding Le felt wonderful.

Thinking of Jumei, we have to mention its old rival Vipshop, which will be established in August 2008, and its establishment has created a new e-commerce model of "famous brand discount + limited time rush purchase + authentic guarantee", online sales of clothing, shoes and bags, beauty, mother and child, home and other famous products.

If the company is registered before Vipshop, there is not much time left for Xu Jing.

"You have seized the time to thoroughly understand the operation and management of Han Yige in the past few months, and I will go back and sort out these suggestions in detail just now, and write you a specific business plan. By May next year, we can set up the company first. ”

"And in the past few months, you have to find and train a few capable assistants in your current team, otherwise you will have to do everything yourself in the future, and you will definitely lack skills. ”

Xu Jing was still a little unbelievable after hearing this, originally she just wanted to find Ding Le to discuss the operation of Han Yige, but she didn't expect that she was going to start her own e-commerce platform.

"You're really demagoguery!" Xu Jing said to Ding Le with a smile.

Thinking that Xia Xiao, who originally just wanted to be a cow and was just going to be a cow scatter, was managing the Black Panther Fund in Hong Kong at the moment, and Xia Xiao, who was only going to be admitted to graduate school, was studying for an MBA in the United States at the moment, Ding Le felt that he was really like this.

"I'm a dream remodeler, specializing in helping people who live for their dreams!" Ding Le summed up himself.

Although Ding Le painted a wonderful picture for Xu Jing, he still had to do things in a down-to-earth manner.

So she said slightly apologetically: "Originally, I wanted to invite you to dinner together, but by what you just said, I suddenly found that there are many things to do, I want to immediately convene a meeting to discuss how to implement it, it seems that I can't have dinner with you tonight, next time I will compensate you together!"

Hearing this, Ding Le suddenly felt that he had missed a good opportunity, and he regretted it in his heart, and he would not have said this if he had known.

Xu Jing seemed to see what Ding Le was thinking, and looking at him giggles, Ding Le made a look of shame.

"Then make an appointment next time, drink the coffee you made yourself, and it won't be in vain for me to run!" Ding Le got up and left.

Just when Ding Le walked to the door, he felt that he was a little reckless, so he turned around again, wanting to say goodbye to Xu Jing, but unexpectedly bumped into Xu Jing who followed closely.

In order to avoid falling, Ding Le instinctively reached out to hug Xu Jing, and a faint aroma came to his nose.

At the beginning of the year, when Ding Le was in the Taiping Branch, he had dinner with everyone at the Yangyang Hotel one night, and he bumped into Xu Jing in the corridor, and this time the same scene was staged again.

Ding Le was like an electric shock, and his hands immediately let go: "I really didn't mean to, I just wanted to turn around and say goodbye to you!"

Seeing Ding Le's helpless appearance, Xu Jing burst out laughing, and then she stepped forward, stood on tiptoe gently, and kissed Ding Le......