Soon, as soon as the poster was released, it immediately caused an uproar on the Internet.

Lu Yu's live broadcast has once again become a hot topic in people's mouths!

It's hard to imagine what it takes to fly a motorcycle over one of the hottest places on earth.

But the sensation caused by this incident is undoubted.

Just finished skiing in the cold Albers Mountain, and went deep into the largest volcanic crater in the United States to complete the leap, but this kind of courage is not something that ordinary people have!

"Oh my God! Kilauea, what the hell is he going to do?!"

"This could be another thrilling trip......"

"My heart is already beating violently!"

"Haviya's duet of ice and fire!man, I'm looking forward to it!"

"Motorcycles, I'm afraid they're not imaginary motorcycles, are they?"

During this time, Lu Yu's personal Twitter, after several overseas live broadcasts, directly skyrocketed nearly 10 million followers!

The fan base is becoming more and more diverse, and it is distributed in various countries around the world.

Because only this social platform has been opened, many people who have watched the live broadcast will find Lu Yu's Twitter as soon as possible and follow a wave in order to better get first-hand information.

Among them, there are many well-known media in the world.

Whenever Lu Yu releases a new live broadcast announcement, they will be the first to keep up with the hot spots and make some articles on it.

For a while, not only in North America, but also many potential viewers around the world, even ordinary people who didn't pay attention to these things, had more or less heard some of Lu Yu's deeds.

Therefore, the matter of turning to powder happens almost every day.

It's no surprise that popularity has skyrocketed.

......

A few days after the live broadcast announcement was released, the relevant preparations began in full swing.

In order to better complete this challenge, the Discovery Channel specially invited Terry James, a local volcanologist in Havie, to serve as the technical advisor for this live broadcast.

Terry wasn't very old.

Born and raised in Havier.

His resume is very beautiful.

After graduating from MIT, he worked at the Hawaila Division of the National Laboratory, specializing in the geological formations and volcanic activity of the Kilauea region.

He has published relevant articles in many scientific journals at home and abroad.

Compared with ordinary people, he has a much friendlier attitude towards Kilauea Volcano and has a very deep affection for this hot place.

Terry has always felt that active volcanoes can actually live in harmony with humans.

It's not a beast of prey.

It's a miraculous sight born of nature.

For that alone, Kilauea deserves attention.

However, due to people's disregard for nature, this matter has never been recognized and supported by the relevant departments.

After all, turning a volcano into a tourist attraction is fraught with danger just to think about.

Taking a step back, a normal person would never be interested in a volcanic eruption......

Last year, Terry made similar remarks on a science and education program.

As a result, it was criticized by critics for-for-tat, and it was incomplete.

Ultimately.

This idea can only be put on hold for the time being.

However, after learning about Lu Yu's volcano challenge, the idea began to stir again.

Because he knew that this might be a great opportunity for the world to rediscover Kilauea.

So, after being invited to meet, Terry himself was very excited.

Holding Lu Yu's hand, he repeatedly said:

"Mr. Lu, this is a great challenge, I will do my best!"

"Thank you. ”

"You're welcome!"

After a brief greeting in the reception room, Lu Yu told him some details of his plan and project briefly.

Considering the power of the motorcycle and the temperature of the crater, there are many factors that can affect success or failure.

In the end, after careful analysis and discussion, the live broadcast location was set on one of the five shield volcanoes in Kilauea, a relatively stable volcano.

The location is just in the southwest corner of the Kilauea Depression.

Near Harimory.

The crater is 80 meters in diameter.

The altitude is more than 200 meters.

Although its eruption pattern is also not very stable.

But the advantage is that you can intervene.

The surface temperature in the left area is also not very high.

It is maintained at around 50 degrees Celsius all year round.

It will not interfere with the work.

Not long ago, researchers from the National Laboratory had just completed an exploration mission there.

If it is settled, then this period should be the best time to take on the challenge.

Therefore, after some consideration, Lu Yu decided on the location of the live broadcast.

As for the preliminary construction and coordination work, he is not ready to participate.

Leave it to Anna to deal with.

Next, he will take advantage of this time to conduct several special trainings.

Strive to complete this live broadcast in the best condition.

So, after finishing the affairs of Kilauea, this guy immediately went to Utah to pick up a motorcycle as agreed, and settled near the transportation company, and conducted three special training for various off-road actions.

The effect is not bad.

Whether it is the condition of the car or the driving skills, Lu Yu is still quite satisfied.

So, he asked Neil to rent a container to store it, and stayed in Utah for nearly a week before returning to Warsington.

......

Time flies, and in the days that followed, all preparations were still in full swing.

On the Internet, the audience's sense of expectation has also been pulled to a critical node that is about to explode.

I can't wait to see Lu Yu's true face in the live broadcast room immediately.

In addition to challenges, during this time, Adi and Nike, as well as many well-known outdoor brands, have never stopped competing for Lu Yu.

The major brands have shown their killer moves, and they all want to pull Lu Yu into the gang.

For this reason, Adidas once offered a high price of $400 million a year!

On the other hand, Nike was not to be outdone, and directly threw out a business contract of 550 million US dollars plus 100 million US dollars for joint cooperation!

Nike's co-branding has always been a brother in the circle.

At this point, Adi really can't compare.

In order to increase the popularity of the Extreme Daoist and to enter Portland in the future, Lu Yu thought about it and finally reached a cooperation with Nike.

$550 million a year of endorsement!

Plus a variety of co-branded limited items exclusive!

This contract directly broke the highest record in the history of Nike's endorsements!

Lu Yu has made the front page headlines of major websites and sports newspapers, and has become a legend in the sports circle.

Many people think that Nike is making a big fuss, but in fact, this cooperation is absolutely sure to make a profit.

The endorsement of the first person in extreme sports, no matter how you say it, you will not lose money.

A specific fan base alone is enough for Nike to digest for a long time......

The follow-up heat will come up again, and the future will definitely be very good!

Because of the brand's endorsement contract, Metropolis writes exclusivity in the terms.

Therefore, Lu Yu had to give up cooperation with other brands.

Of course, it's nothing.

Anyway, the cooperation period is not long.

Besides, there are not many endorsements.

As long as you can maximize your benefits and help yourself realize your wishes, one Nike is really enough.