Endorsement is not Lu Yu's ultimate goal.

With the help of this platform, he can realize his self-worth and form the appeal of his personal brand, which is what he hopes to see.

And the so-called self-worth, in addition to the recognition of money, the most important thing is popularity.

Not only can you upgrade the system, but you can also accumulate fans and accumulate coins.

Basically, there is no harm in all the benefits.

In other words, the bigger the movement, the more the profit!

The chain effect caused by this incident has caused Lu Yu's popularity to skyrocket to the peak again, and after coming and going, the system level has naturally been improved as it should be!

The system level is not a decoration.

The frequency of unlocking and challenging tasks depends on this statistic!

In addition, in addition to these superficial achievements, substantial rewards are also visible and tangible.

After the arrival of 550 million US dollars, the system gold coins soared by 55,000 in an instant!

It multiplied several times at once!

With this accumulation and gold doubling card, you will never have to worry about running out of gold coins in the future!

All in all, one word.

Refreshing!

……

The next week after the cooperation was reached.

Nike held a press conference for Lu Yu in Portland to announce the incident.

It's still the same old routine.

There is not much to say.

Speeches, answering questions from reporters, and then making acceptance speeches.

Although Lu Yu is reluctant to participate in such an event, there is no way, after all, it is a cooperative relationship now, and those who should cooperate still have to cooperate.

The lengthy press conference lasted for more than an hour before it ended.

After the end, the reporters were sent away and the two sides met.

After chatting about the details of the cooperation, it came to an end.

After that, it's the normal process.

Shoot posters, advertisements, make promotional videos, media PR.

Headlines on the front page, advertisements on the floors, and Nike sports specials.

After all, the effect is not bad for large companies.

It's just that the process is relatively cumbersome, and Lu Yu is so busy that it's a mess.

Meanwhile.

Domestic.

When the world's sports media commented on this historic cooperation, Huaxia was also in an uproar.

In everyone's previous impression, Nike's strength and fame have always been second to none.

Almost all of the people who have reached a partnership with it are heavyweight sports stars.

And as an extreme sports anchor, being favored by this big name is precisely the best proof of Lu Yu's influence!

For a while, the reports and comments of major domestic media added a bit of legend to this incident, and it became a topic of conversation for many fans after dinner.

……

Three days later.

With the efforts of Terry and many engineers and staff, the project is on track and is expected to be completed in a week at most.

On the other hand, after finishing the relevant work of Huashengton, Lu Yu and his team also rushed to the cross-country mecca - MOAB Town in Utah, ready to start this warm-up live broadcast!

The city of Moab is not large.

But in the outdoor extreme sports circle of the previous life, it had a great influence!

The unique topography of the Colorado Plateau has not only made the region world-famous, but it has also become a compulsory subject for motocross riders.

In the middle of the plateau that surrounds the Colorado River, there are five national parks concentrated and is a veritable mecca for extreme sports enthusiasts.

Stand by the river and look into the distance.

The earthy yellow hills and ridges are endless.

It's like a hill, high and low, as far as the eye can see.

Others may not know, but Lu Yu knows everything about this place.

Before he was reborn, he was here while climbing the Emirates Rock, where he visited the famous "King of the Steep Slopes", "Lion's Back", in Arch Rock National Park, not far ahead.

The view is still very beautiful.

Now that he is revisiting the old place, looking at those continuous hills, Lu Yu's heart is also full of emotion.

Go all the way around and around.

Once at their destination, the team found a camping spot, settled down on the Colorado River, and began to make preparations.

And Lu Yu was not idle.

The location for the live broadcast was chosen as soon as possible, and Neil was contacted and asked him to send someone to transport the motorcycle to the camp tomorrow morning.

When everything was ready, Lu Yu told Anna to get ready.

If nothing else, he will start broadcasting tomorrow.

Nothing was said all night.

The next day, early in the morning.

At the dawn of the day, the business staff of the transportation company opened the container and came to the door.

After the meeting, the driver asked Lu Yu to confirm the relevant information:

"Hello, is it Mr. Lu?"

"Well, yes. ”

"Your stuff has arrived, please sign for it. ”

After signing, Lu Yu returned the list to the driver, subconsciously looked at the time, and took out his drone casually.

Hearing the movement outside, several important members of the team and many logistics staff also ran over.

They also want to see what kind of "off-road motorcycle" Lu Yu is talking about, and what is the difference between it and ordinary motorcycles.

This question has been bothering them for a long time.

Now, there's finally a chance to get answers.

So, driven by curiosity, they naturally refused to miss this opportunity.

……

At the same time, as early as yesterday, after getting the notice of the start of broadcasting, the two live broadcast rooms were already full of audiences.

Although the screen is still black, the barrage has never stopped.

"Liu Ming in the front row!"

"Come to archaeology in 2020!"

"The melon seed drink is ready, sit back and wait for the broadcast!"

"Are the anchors really inflated, and they are all endorsed on Nike?"

"I've already drunk three cans of Red Bull all night, and I really can't hold it up if I don't start again!"

……

Just when the audience was frequently posting barrages and waiting for the broadcast to start, Lu Yu saw that the time was almost up, so he hurriedly communicated with the system with his mind and opened his live broadcast room.

"System, it's time to go. ”

When the words fell, the drone in his hand moved in response to the sound and flew up with a whoosh.

Swish!

Then, when the picture was lit up, the vast deserts and rivers of Utah immediately caught everyone's eyes.

Seeing this scene, the barrage and gifts in the live broadcast room instantly started a new round of blowouts.

"Damn! It's finally begun!"

"First! First!"

"Feather God!"

"I'm excited, I've seen the male god again!"

"Welcome to the series Don't Be Sick and Feel Sick!"

“233333333”

Soon, after hovering in the air for a while, the drone finally returned to Lu Yu's face.

Smiling at the screen, he first said hello to the audience:

"Hello everyone, brothers, and welcome to my channel. ”

"First of all, I would like to say sorry to all of you, but for various reasons, I have not been able to meet you all during this time...... Of course, it's not that I'm lazy, but I've been preparing for a new live broadcast, so I hope you understand. ”

"This time, I came to Utah, which is now on the Colorado River. Wait a minute, I'm going to show you a whole new extreme sport in the middle of this vast desert, and trust me, it's definitely a brand new version you've never seen before. ”

As he spoke, Lu Yu took two steps forward and pointed to the container hanging in front of him: "Friends, the secret of this live broadcast is hidden in this car, aren't you looking forward to it?"

"Don't worry, in the eyes of people, motorcycles are just a means of transportation, and they don't seem to have any special meaning. ”

"But for me, the value of a motorcycle is not limited to that. Because from a certain point of view, it can also be a very exciting extreme sport, taking us to appreciate the charm of nature! ”

At this point, the audience is also impatient.

Even before the broadcast, they were full of great interest in this matter.

At the moment, this secret is about to be revealed, and everyone in front of the screen is looking forward to it, for fear of missing every shot, complaining and waiting.

On the other side, the curiosity of the staff present was also hooked by Lu Yu.

Everyone gathered around him, staring intently at the container in front of them.

Everything that should be said has been said, and it is almost done, Lu Yu looked at the driver, made a gesture, and motioned for him to open the box.

After receiving the order, the driver nodded, and without saying a word, decisively pressed the remote control in his hand......