Chapter 45: The First Battle of Customer Marketing
Shi Yongchao has been a little annoyed recently, since he was selected to be transferred to the second investment promotion department of China Merchants Bureau, he has bid farewell to the comfortable work mode of the past. In order to complete the task of attracting investment at the end of the year, he personally led a team to Beijing, Shanghai and Guangzhou, and visited more than 40 target enterprises.
In this circle, less than a quarter of the companies have investment intentions. At present, in addition to the low visibility of the new area, the infrastructure is not complete, the industrial chain is incomplete and other factors, the biggest concern of foreign businessmen is the lack of sufficient liquidity after the project landing, and many enterprises propose that as long as the government promises to provide supporting industrial financial support, they can immediately sign an investment agreement.
Shi Yongchao has also reported this problem to the China Merchants Bureau and the Party Committee of the Management Committee, but has not yet received specific instructions from his superiors. Just when he was worried about how to solve the company's financial problems, he received a call from Chang Dong.
Before Shi Yongchao was selected, he worked in the Treasury Department of the Finance Bureau, because of the deposit of funds allocated by the superior finance, Wang Xiaona of the business department of Haizhou Bank approached him several times to pull deposits, and Chang Dong's amazing amount of alcohol left a deep impression on him.
Just when Shi Yongchao was stunned, someone knocked on the door of his office, he shook his head and shouted, "Come in!"
Chang Dong knocked on Shi Yongchao's door, and after hearing a sound come in, he pushed open the door and led Ding Le in.
"Hello Director Shi, didn't it interfere with your work?" Chang Dong greeted politely when he entered.
"It's okay, it's okay, it's okay for you President Wang to come in?" Shi Yongchao responded.
"I'm no longer in the sales department, I'm now in the marketing department of the new district company, this is my leader, Ding Le, Mr. Ding!" Chang Dong introduced Ding Le.
Shi Yongchao walked Chang Dong's introduction, he was shocked by Ding Le's youth, he had dealt with Haizhou Bank many times before, and it was the first time he had seen such a young middle-level cadre.
Ding Le seemed to know what Shi Yongchao was thinking, so he took the initiative to introduce: "Director Shi, our head office recently set up a marketing department of the company in the high-tech zone, which is dedicated to helping enterprises solve financial difficulties. ”
When Shi Yongchao heard this, his eyes lit up, and he motioned for the two to sit down and talk slowly.
Ding Le took the tea made by Shi Yongchao, expressed his gratitude, and then introduced the purpose of his trip in detail.
After listening to Ding Le's introduction, Shi Yongchao suddenly had a feeling that it took no effort at all, why didn't he think of finding a bank before. He gave a detailed explanation to Ding Le about the financial difficulties he had encountered in attracting investment.
After listening to the details of the customer, Ding Le preliminarily judged that the customer met the credit access requirements of the bank, so he said: "According to the situation you said, we can design different products according to different enterprises, from the beginning of the enterprise to build a factory, until the later production of cooperative working capital loans, we can establish a full process of credit business cooperation with the enterprises that come in to invest." ”
Shi Yongchao was very interested in Ding Le's introduction, and he believed that if banks could provide this kind of service to every enterprise, then their investment attraction would be strengthened.
"I will immediately contact the merchant to determine the specific time for the on-site inspection, and at the same time invite your bank to participate, and then we will discuss in detail in person. Shi Yongchao said.
Shi Yongchao's work efficiency is very high, and the next day, he determined the specific field trip time and specific itinerary with the investor, and Ding Le and Chang Dong also participated in the reception.
Dong Liangfeng is the founder of a security equipment company in Shanghai, the company was established for more than 2 years, the production of security products has achieved a certain share in the market, this time Shi Yongchao went to Shanghai to focus on his propaganda recommendation, looking at the industrial positioning and various preferential policies of Haizhou High-tech Zone, Dong Liangfeng is very moved.
With the expansion of the company's scale, the construction of a new production base is an inevitable trend, from the purchase of land to the installation and commissioning of production equipment, it will take a year and a half at the earliest, and his company in Shanghai is also in the expansion stage, while investing in projects in the two places, his biggest concern is the problem of funds. Hearing that the leader in charge of investment promotion in the high-tech zone said that he had helped them find a way to solve the shortage of funds, he was very moved and immediately determined the specific field trip itinerary.
According to the agreed date, Dong Liangfeng took the company's finance, legal affairs and a group of people to the high-tech zone for a field trip, Shi Yongchao warmly received Dong Liangfeng and his party, Ding Le and Chang Dong also participated in the whole process of investment promotion work, Ding Le introduced, as long as Dong Liangfeng's investment project landed, you can first cooperate with the project loan, and so the project can be officially put into operation can be converted into a fixed asset loan into a working capital loan, through the switch of different credit products, Dong Liangfeng only needs to prepare 30% of the total project investment to revitalize the entire project.
After the tripartite discussion, Dong Liangfeng recognized the package of cooperation plans provided by the China Merchants Bureau of the High-tech Zone and the Bank of Haizhou, so he happily signed a letter of intent with Shi Yongchao and Ding Le. Ding Le locked in the first cooperative customer for the company's marketing department.
After plotting with Ding Le in Haizhou, Ding Jianye rushed back to Shanghai non-stop, applied for a Hong Kong and Macao permit, collected information, and prepared to go to Hong Kong.
At the same time, he also found a well-known accounting firm, Dahua Accounting Firm, which has a history of more than 20 years, and its customers are all introduced by friends through friends, with high efficiency and fair fees. Through telephone communication in the early stage, the accounting firm agreed to provide a package of services according to Ding Jianye's needs, and the specific needs of him to be interviewed in person after entering Hong Kong.
Ding Jianye went to Hong Kong alone after contacting Ding Le by telephone, he will stay in Hong Kong for half a year, while preparing for the Black Panther Fund, he also has to look for traders, Dahua Accounting Firm will first register an offshore investment company in the Cayman Islands, the Far East Investment Company, and then set up a hedge fund, the Black Panther Fund in the name of the Far East Investment Company.
In the future, the operation of the Black Panther Fund will be a model of linkage between the United States - Haizhou - Hong Kong, Xia Xiao collects all kinds of market information on Wall Street in New York, Ding Le summarizes and analyzes all the information in Haizhou and forms investment decisions, and finally he gives the investment strategy to Ding Jianye in Hong Kong, and Ding Jianye directs the trader to carry out specific transactions.
Half a month after Ding Jianye went to Hong Kong, Xia Xiao, who was waiting for good news at home, also received good news from the intermediary agency, the admission letter of New York University Business School has been sent, and the U.S. Consulate has finally passed the qualification review, and the visa will come down soon. After Xia Xiao received the notice, he began to get busy leaving.
The moon is cloudy and sunny, people have joys and sorrows, even if they are human beings in two lives, watching the close people around him leave one by one and embark on their own life journeys, Ding Le still can't help but feel a little melancholy.