"But the promotion fee for a movie is very expensive, and I think it is very remarkable that this film can achieve a box office of one million. Natasha said.

"It seems that you still haven't jumped out of the traditional marketing model!" Yang Jie said with a smile: "This work is a terrible movie, and it is not possible to use the traditional publicity and distribution model, we have to use the Internet as a media channel." ”

"How?" asked Natasha.

"First of all, we set up an official website for the movie on the Internet, the website should pretend to be mysterious, not to promote the information of directors and actors, we want to promote Kevin and Meier, and use the video to edit out the effect of a real story, and then say it everywhere on major websites, communities, and forums, so that people can spread ten or ten hundred by themselves, and a snowball effect will emerge. ”

Yang Jie smiled and said: "I call this a viral marketing method, which is very cost-effective. ”

Natasha's eyes lit up as she listened, "That's a good idea, but ...... What if an audience sues us for blackmail? It will have a big impact on our company's reputation. ”

Yang Jie shrugged his shoulders, and Cheng Zhu tunneled in his chest: "It's just a trick, we won't say that this movie is real, nor will we say that this movie is fake, it depends entirely on the imagination of these people, we don't have any legal responsibility at all." ”

"You're such a badass!" Natasha said with a laugh.

In the next day, Olempelli appeared in the conference room, looking at the two formal contracts on the conference table, he took a deep kiss, picked up the pen on the table, and signed his name on the contract.

"Congratulations, Mr. Olempelly!" said Jon, the other three managers, and a white lawyer who had come to act as a notary, laughing and clapping their hands, and kept celebrating him.

"Thank you!"

Olempelli smiled and shook hands with Yang Jie one by one, his heart was full of joy and excitement, it was finally decided, his film was really released!

Now he can say out loud to others, I'm not a failure, I won't be at McDonald's all my life, his ideals won't pass him by, he is fulfilling what he has been seeking since childhood!

After signing the contract, Olempelli arrived at Jon's office, where Yang Jie and Natasha were present.

"Mr. Yang, Miss Natasha, Mr. Jon, I would like to ask me when the film company is planning to release it?"

"There's no need to be in such a hurry, the company is now going to build an official website for the movie, and it also needs you to edit a video and tell a new story, a terrible murder. ”

Jon glanced at Yang Jie and Natasha, and said to Olempelly, "The two bosses let you take charge of this matter, no problem, right?"

"Mr. Jon, what exactly should I do?" asked Olempelli.

"What Mr. Yang means is that you can get some actors to play the victim's family or interview the police, and make a documentary to create a real atmosphere, so that everyone can believe that this is a strange murder, arouse the curiosity of many people, but it must be kept secret. ”

Jon said.

"No problem, I came up with a good story right away. Olempelli said excitedly.

"During this time, you and your company staff have posted on Yahoo and other website forums and communities to promote this official movie website, and you must make these posts super hot. Jon said.

"Yes, Mr. Jon. Olempelli nodded, he glanced at Yang Jie, and said in his heart that his boss was really smart enough to come up with such a measure.

A week later, Yang Jie and Natasha were talking to Tom France about which film to put on the screen, while enjoying the idyllic time of hunting and fishing, Jon called.

"Mr. Yang, now the traffic on the official website of "Ghost Record" is now very large, and the servers are starting to be jammed, and many people call the company directly to inquire, and the phone is about to burst!"

Jon said excitedly on the other end of the phone: "Now that the pre-release preparations for "Ghost Record" have been completed, the film has passed the MPAA review and is divided into a PG-13 level, and the company has also made 35 copies of the film film and sent it to 355 movie theaters in five cities, including Los Angeles and San Francisco. ”

Yang Jie smiled and glanced at Natasha next to him, and said: "I also saw that the Yahoo portal began to report this Internet miracle, but when these media began to investigate and were created, it would not be fun to be released to the public, and it would be impossible to start the test screening." ”

"Okay, boss!" Jon said aloud on the other end of the phone.

"Tonight is the first day of the test screening, and I also want to see how much box office this film can achieve if it doesn't promote the director, the actors, the premiere ceremony, and the screening time of the film is scheduled to open at midnight. Natasha also said expectantly.

"Mr. Yang, this is the first time I've seen this trick of yours, how sure do you feel that it will be successful?" asked Tom Clancy, who was fishing.

"If the 35 cinemas make more than $100,000 at the box office tonight, we can celebrate with champagne. Yang Jie said with a smile.

"You're really conceited!" Natasha said with a smile.

"No, I'm confident in this movie. Yang Jie said with a smile.

Natasha thought that the midnight movie starts in the early morning and ends in the early morning of the next day, although it is the most suitable time to watch scary movies, but this time is also used to sleep, fans watch a blockbuster movie at night, have a good time, and spend the money, and you can imagine how many people will stay to watch the midnight show.

And the market object attracted by this movie was clear at the beginning, it was those who were aroused by curiosity on the Internet, and how many people would make a special trip to the cinema to watch it, everything is unknown now.

When the time was approaching in the early hours of the morning, Ollen Pelli, who appeared in a movie theater in the city center, was wearing a new set of dark clothes today, and Katie Fidstone, who participated in the film, was also very pretty, with fluttering brown hair and a sweet and charming face, all of which made her exude a charming girlish style, and Maika Slotter and Mark Friedrich who came together were also extremely excited.

It was close to 12 a.m., and although the streets were brightly lit, there were few customers in the movie theater ticket hall.

On the poster wall in the box office, Katie Fidstone was pleasantly surprised to find the figure of "Ghost Record" in the corner, and she excitedly waved to Olempelly and them, "Come here! Look at the poster of "Ghost Record!"

"Wow, is it?" Olempelli and the others hurried past, and sure enough, they saw a poster of "Ghost Record" on the wall.

The poster is very sketchy, with a picture of a dimly lit bedroom in the middle, and the top and bottom of the poster are all dark colors, with some red advertising words that seem to be flowing blood: Do you know what is happening when you sleep? There is also the mark of Xinyi Film Company, etc., and there is no information about the producer, director, or actor.

"That's great...... Marc Friedrich said with a look of excitement as he gently stroked the poster on the wall, "I didn't think I'd be on the big screen right away." ”

"Let's go, let's go in!" Although Olempelli had seen the poster before, he was still excited to see the poster in the cinema at this time.

"Hello, we want two tickets for Ghost Record!" said with a smile at a glass ticket counter, and he looked at the young white conductor looking for tickets and couldn't help but ask, "Hey, man, how are the tickets for this movie?"

Katie Fidstone: They also looked at the conductor expectantly.

"Oh, this movie, there are so many empty seats in there!" said the conductor lazily.

Olempelli and the others were also a little disappointed, paying for four movie tickets and walking to the No. 2 cinema hall.

In the dark movie hall, there are really not many people, empty, only a few spectators. Although there are still more than ten minutes between the start time of the movie, the ticket sales of this time are obviously not very good.

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