Chapter 214: The Global Live Broadcast is about to begin!(Ask for a subscription, ask for a monthly pass!)
The influence and gold content of documentaries are naturally beyond doubt.
However, under the trend of rapid development of pan-entertainment culture today, its so-called influence and gold content are far from being as popular as more intuitive live programs!
In the previous life, if Bei Ye's wilderness survival was carried out in the form of live broadcast, his popularity would definitely reach a higher level, there is no hottest, only more popular!
Back then, it was precisely because of this that Discovery Channel would later cooperate with Station B, ready to change the proper model, and wanted to be an IP for survival in the wilderness in one fell swoop.
Although the effect is not good, it is undeniable that the mode of entertainment live broadcast is definitely much more popular than the old-fashioned documentary.
Today, in this world of rapid development of the live broadcast industry, Discovery Channel has long seen the benefits of live broadcasts, but has never found a suitable partner.
Foreign live broadcast platforms have too single models.
The entertainment is very strong, and it does not apply to their seriousness.
It wasn't until Lu Yu appeared that Discovery Channel vaguely felt that the opportunity seemed to be coming!
Therefore, long before coming to Huaxia, the editor-in-chief John had the idea of relying on the platform itself to open up a separate exploration live broadcast room for Lu Yu, and gradually formed a unique operation model based on live broadcast and supplemented by documentaries, and vigorously promoted it!
Listening to Lu Yu's words, John shook his head and said with a slight smile: "Mr. Lu, we are here to have in-depth cooperation with you this time, in addition to the related matters of the documentary, we also hope to get your exclusive authorization for overseas live broadcast!"
The Discovery Channel has always given the impression that it is a genuine TV channel.
The positioning is clear, and it has never been involved in anything else.
But this time, they made the decision to switch to live broadcast for the sake of Lu Yu?
As soon as John's words came out, the entertainment employees present were stunned.
In the next second, before everyone could react, his next words shocked everyone:
"At that time, if the cooperation is reached, we will open an exclusive and globally synchronized live broadcast room for Mr. Lu on the Discovery Channel, completely breaking the restrictions of the network and allowing you to stand in front of the people of the world. ”
Exclusive live broadcast room?
Global synchronization?
Lu Yu really didn't expect that Discovery Channel would change its strategy and video output mode for his own sake!
The most puzzling thing is that you still have to create an exclusive live broadcast room for yourself?
That's a big step, isn't it?
Lu Yu thought that these foreigners would come to an end if they bought the copyright of a documentary, but the result was unexpected!
At this moment, Shi Lei and Wang Xu, who were sitting next to them, also had complicated expressions, and they couldn't imagine how determined the Discovery Channel was to make such a decision.
The global exclusive live broadcast room is indeed technically achievable.
There's nothing wrong with that.
But for media that have never been involved in live broadcasting, the cost of monopolizing the entire overseas at once is still quite high.
Because he only serves Lu Yu alone, apart from him, there is no other profit point in the live broadcast room.
There was silence for a long time, and finally John broke the situation:
"With our expertise and related technology, we can fully realize this plan, and we also have great confidence in Mr. Lu. I believe that one day, young people all over the world will cheer for him and become his fans, really, it's really not an exaggeration......"
Due to the suddenness of the incident, Lu Yu didn't know what to say for a while, so he had to smile and say, "Do you really have plans for this?"
"Our business has always focused on documentary production, but after watching your live stream online, 30 years of experience in the media industry told me that this young man would definitely be popular, so we made this decision without hesitation. ”
Lu Yu nodded thoughtfully, thanked John for his affirmation, and expressed his thoughts at the same time: "Thank you for your sincerity, I myself am also very optimistic about this cooperation, but I have to say, it is really a bit unexpected......"
Wang Xu translated his words, and after learning that Lu Yu had the intention to cooperate, the stone in the hearts of all the members of the Discovery Channel finally landed.
John, the editor-in-chief, in particular, was even more smiling, and sighed for a long time: "Oh, thank you, thank you for your affirmation, this is what we should do, because we don't want to give up such an opportunity." ”
Subsequently, the two sides conducted in-depth discussions on the specific details of cooperation.
In the end, Discovery Channel won the exclusive authorization of Lu Yu's overseas live broadcast with a licensing fee of 50 million US dollars a year.
In addition, some of the derivative content of its extreme live broadcast, including but not limited to documentary production, was also bagged by the Discovery Channel for a price of 30 million US dollars for a period of five years.
This means that from now on, Lu Yu's live broadcast and live video will be copyrighted overseas only by Discovery Channel.
In order to protect his own interests, John also said that he would contact YouTube as soon as possible in the follow-up to remove those reposted videos, and any forwarding after that would be an infringement.
Of course, this does not include the two paid broadcasts of Nok TV.
Subsequently, John also said that Discovery Channel will also carry out in-depth cooperation and understanding with Douyu TV in the future to ensure the smooth development of the live broadcast to the greatest extent.
Compared with platforms such as YouTube, Huaxia's live broadcast industry is second to none in the world, and its unique operation model and cultural atmosphere are very advanced.
Gift patterns, UI design, and barrage design are all worth learning.
If we can really reach a cooperation and broadcast live globally, it may be officially launched in the near future.
"Mr. Lu, happy cooperation. ”
After the meal, John shook hands with Lu Yu and said with joy: "Thank you very much, at this moment, I really don't know how to express my feelings." ”
"I'm very excited to be working with you, and I'm sure my wife and son will be very excited as well, and I can't wait to tell her and the little ones about it. ”
Lu Yu didn't understand what he meant, frowned and smiled, waiting for his next step.
"Our whole family is a fan of yours, and my youngest son has seen your videos more than once, you know? In his eyes, you are a real superhero in this world. ”
"Haha, thank you. ”
Before parting, the two also talked about the contract.
There are four copies of the contract, two in Chinese and two in English.
One for domestic and one for foreign.
In the next few days, they may stay in Jiangcheng to discuss relevant cooperation with Douyu TV.
Wait until the dust settles down, and then officially invite Lu Yu to the headquarters of the United States, finalize the relevant contract, and then officially start the global live broadcast!