As a global TV channel that is deeply involved in outdoor programs, after seeing Lu Yu's extreme live broadcast, the relevant personnel of the Discovery Channel immediately became very interested in this Chinese young man who is not afraid of death!

In a sense, the naturalism he advocates is the same as the brand culture and production philosophy of the Discovery Channel.

If the cooperation is reached, the content pattern of the channel is likely to produce huge and beneficial important changes under the influence of extreme live broadcasting.

For such an important meeting, it is natural that we can't take care of the fatigue.

Looking at the message sent by Shi Lei on WeChat, Lu Yu frowned and was stunned, and then said in his heart: As soon as he entered the customs and landed, he turned around to find himself?

It's kind of interesting.

After thinking about it, he replied:

"Okay, I got it. ”

After returning to WeChat, Lu Yu put down his backpack, ate something casually, and then drove to the store as soon as possible.

As soon as I entered the door, the clerks surrounded me, all of them looked excited, and asked for warmth.

"Brother Yu, are you back?"

"Boss, you drink water!"

"Brother Yu, can you sign for me?"

After greeting a few times, everyone talked and laughed.

Subsequently, Lu Yu inquired about the situation in the store.

Not bad.

Everything is going according to its own plan.

After running-in, the cooperation between the studio and Li & Fung foundry has officially stepped into the right track, forming a fairly complete supply and marketing chain.

The design concept and quality of skateboards have gradually entered the 2.0 era.

In addition to the classic plain board, many street element themes have also been integrated into Lu Yu, and the response has been good, and the sales have reached new highs, which are deeply loved by young people.

On the way to the store, when driving past several civic squares, you can see skaters wearing a variety of protective gear from time to time.

It can be seen that with their own efforts, skateboarding is also gaining traction in the hearts of the people little by little.

However, there is still a long way to go in order to form a sports culture that is highly influential and comparable to that of previous lives.

The formation of culture has always been a rather long process, so there is still a long way to go in the future.

The focus of the follow-up work, Lu Yu plans to take skateboarding as the center and the live broadcast process as the development line to enrich the business.

Surfing, skiing, mountaineering, rock climbing, and even skydiving are all included.

From point to surface, first establish industry benchmarks, and then expand the scope of business.

Of course, this is only a general idea, and the specific implementation needs specific considerations.

After casually walking around the store twice, when he was reading the report, Shi Lei's phone suddenly called.

I can't wait for tomorrow, tonight, these foreigners will see him.

People came all the way, and Lu Yu didn't refuse, nodding in agreement.

After arranging the recent work, and giving a few more instructions, Lu Yu left the studio, and went straight to the Kempinski Hotel where the Discovery Channel was staying.

I went around all the way, and when I got to the place, it was already eight o'clock in the evening.

In order to fulfill the friendship of the landlord, Shi Lei and Wang Xu have booked a table of authentic Western Japanese food in the hotel's western restaurant in advance, and invited the staff of Discovery Channel to have dinner together.

In the lobby of the hotel, Lu Yu and Shi Lei met, and the two went straight to the restaurant.

The restaurant is on the 19th floor and has a Japanese décor.

The tatami mat private rooms, one after the other, are full of Japanese breeze.

The master of the sushi counter is behind the knife in his hand, and the sashimi is thin and even, and the score is exactly the same.

Before coming to the box, the two-dimensional beauty waitress opened the wooden door and respectfully invited the two.

Lu Yu and Shi Lei nodded in thanks, one after the other, and walked straight in.

The box was very lively, and there were about six or seven foreigners seated.

At this moment, they were sitting in the banquet, talking and laughing with Wang Xu and the three or five staff members of Douyu, who seemed to be chatting about something.

However, due to Lu Yu's arrival, the atmosphere changed suddenly, and the communication stopped instantly.

Seeing someone coming, Wang Xu got up first and greeted him.

Several foreigners at the banquet did not dare to slack off, and sat up one after another, looking very excited.

Needless introduction, John and Jackson, who were in the lead, also recognized the person, so they shook hands with Lu Yu with a smile on their faces.

"Hello, hello. ”

It may be that they did their homework before they came, and they deliberately learned a little Chinese.

Hearing Lu Yu speak, the two were not to be outdone, and hurriedly showed their Chinese: "Hello!

After greeting him, Wang Xu acted as an interpreter, pointing to the bald foreigner wearing suspenders and introducing to Lu Yu: "This is the editor-in-chief of the Discovery Channel, Mr. John Humphrey. ”

Lu Yu shook hands with him and said with a smile: "It's a long way to go." ”

After thinking for a while, John said in broken Chinese: "It's an honor!"

"Good Chinese. ”

John shrugged his shoulders and said with a smile, "It's just a little bit, see the smile." ”

Immediately afterwards, Wang Xu introduced the bearded Jack next to him: "This is the senior director of the Discovery Channel, Mr. Quiton Jackson." ”

"Hello, Lu Yu. ”

Jackson first put on a surprised expression, then nodded and exclaimed frequently in English, "Oh my God......"

"Words can't express how I'm feeling at this moment, it's nice to meet you! You know what? I'm a big fan of yours! Believe me, I'm not lying. ”

Wang Xu translated his words briefly, and Lu Yu thanked him again and again: "Thank you." ”

As for the rest of the people, they are all some accompanying staff.

In addition to the reporter of the relevant channel, there are also two beautiful assistants.

After Lu Yu shook hands with them one by one, he sat down in his seat.

During the meal, everyone did not immediately talk about cooperation, but always ate and drank, and connected with each other.

It wasn't until he had eaten and drunk that John made his purpose clear.

"Some time ago, by chance, we saw Mr. Lu's live broadcast on YouTube. We were amazed by those difficult extreme challenges, and we became interested in them and came up with the idea of cooperation. ”

"I think Mr. Lu's live broadcast has a lot in common with the program style of our channel: rooted in humanity, exploring nature and the world, and in fact, we have also produced many programs related to outdoor sports before, such as "Snow Mountain Adventure" and "Born to Run", which is our advantage, right?"

"Of course, in addition to the program production experience, our documentary production level and publicity methods are also among the best in the circle, if we can reach a cooperation with you this time, I believe that your popularity will definitely go further. ”

John said a lot in one breath, and finally looked at Lu Yu and asked, "Mr. Lu, can you talk about your thoughts?"

Wang Xu's English level is very good, and he has been interpreting for Lu Yu at the same time, so there is almost no communication barrier on both sides.

The Discovery Channel shows the intention of cooperation, and between the lines, in addition to the sincerity of cooperation, it also highlights the brand's fame and strength.

And in fact, that's exactly what happened.

Needless to say, the name and strength of the Discovery Channel are all understood.

Their documentaries are particularly popular around the world, attracting hundreds of millions of viewers and fans.

There is no doubt about it.

However, Lu Yu is not very interested in the operation mode of the documentary.

Because he is more inclined to live broadcast, this method is much more popular than documentaries.

Not only is it realistic and timely, but most importantly, there is an indispensable interactive link that allows the audience to enter the time and integrate into the live broadcast.

In contrast, the documentary model is much inferior.

It can act as a complement to live streaming, but it must not be primary.

After all, the two look and feel different.

After having a plan, Lu Yu pondered for a moment and expressed his thoughts.

Roughly speaking, they can be authorized to broadcast the copyright of any live documentary on the Discovery Channel based on the corresponding needs.

His idea is more in line with the operation model of Discovery Channel.

But it's clear that Discovery Channel isn't content with that.

That's right!

They weren't satisfied.

Because long before they came, they had already decided to make corresponding changes for this crazy young man!