The reason why Wang Xiaolian started the idea of Yang Xiaotian's techniques was because the current situation of the Wang family was not optimistic.

The Wang family started as a real estate business, and in the early years, real estate was a sunrise industry, and housing prices rose earth-shatteringly.

Nowadays, buying a house of their own has become an unattainable dream for many people.

Countless young people, with mortgages on their backs at a young age, live a life that cannot breathe, burying their youth and ambitions, just for the small humble room of 100 square meters.

For a long time, real estate companies have made a lot of money, and real estate companies are even synonymous with money.

But now the situation is not optimistic.

The house is too expensive, and the price is too inflated.

Those who can afford to buy a house have already bought a house.

And the newly built house, no one takes over, and it's not that everyone doesn't want to take over, but they can't afford to take over.

And many desperate young people have become Buddhist youths, fighting with Japanese otaku, living a low-consumption life, and consumption is constantly downgrading.

The pressure of life has also caused the marriage rate and fertility rate to continue to decline, and real estate developers are finding that fewer and fewer customers can take over their own houses.

Those crowded first-tier cities are just that, but those second- and third-tier cities, with a per capita income of 4,000 yuan and housing prices starting at least 10,000 yuan, how can this be sustained? House prices are high, but transaction volume is down.

This is a lot of pressure for real estate developers.

In fact, a house is also a commodity.

The merchant went to the bank for a loan and bought raw materials - land, rebar, concrete, bricks......

Employing a designer and an engineering team to build a house is equivalent to producing goods.

And at this time, there is the "thrilling jump" mentioned in Capital!

It's about selling the goods!

Once the goods are sold, they make money, and they can pay the wages of the workers, repay the loans to the banks, and make a trickle of life. That's a healthy economy.

This seems to be a logical thing, but who can guarantee that the commodity will be sold? Does the market need the commodity? Whether the people who demand the commodity can afford it? These are all potential crises.

Therefore, it was called a "thrilling jump" by Marx.

For a businessman, if he doesn't jump over a thrilling jump, he fails. There are many examples of this, and the things that have been worked hard to produce cannot be sold, so they can only be sold with tears, and the business fails.

And for a country, if a large-scale thrilling jump fails, it is an economic crisis. As early as 1857, there was an economic crisis in which the world of capital almost collapsed. But at this time, God opened his eyes, the United States discovered gold mines, and the gold rush began.

The gold scattered in the hands of the major gold diggers is the natural purchasing power, and with these purchases, the economy is alive again.

And the most serious economic crisis of 1929, the solution was to fight the Second World War, which reduced the whole world to ruins, and naturally there was demand everywhere, and the economy was not in crisis.

And now, since the beginning of the economic crisis in '08, the economy has been in crisis, and this crisis has become faster and more intense each time. The recession of the real estate market reflects the decadence of the overall environment.

Why did half the world notice Yang Xiaotian's press conference? Because there is no new growth point in the economy! And artificial intelligence is probably a brand-new economic engine, just like the Internet in the 90s!

That's why Murong Yunhai said that if Yang Xiaotian masters artificial intelligence, then he will inevitably surpass the current richest man in the world and harvest endless wealth and endless dangers.

In this case, Yida's life is not easy.

Wang Xiaolian once asked his father: How much money does our family have?

The royal father replied: Your family's money will not be spent in your lifetime.

Wang Xiaolian was happy for a second.

The royal father added: The debts owed by our family will not be paid off in your lifetime.

Yida Group's debt ratio is now as high as 80%, which has reached a critical value, and it will be insolvent if it continues. Now that the real estate is in a recession, Yida Group has difficulty recovering funds, so there are many crises.

Companies with zero debt like Yang Xiaotian are also rare in the entire capital market.

Some people may ask, why don't you sell a house cheaply? Anyway, it's better to sell cheaply.

But unless it's really unbearable, no real estate company will sell a house cheaply, and the reasons are complicated.

Once the cost of land is high, the construction cost and labor cost are superimposed, and the house price is destined not to be low. And there must be a certain profit margin to maintain the operation of the company, which is to reduce the price of the house indiscriminately.

And if a company lowers housing prices, then there will be a chain reaction, and the entire market may collapse, which is something that cannot be done easily.

Besides, in fact, it is not easy to sell when the price of housing is reduced, and the house is now not only a necessity, but also a financial product.

Many people point to the house to ensure that their RMB will not be killed by inflation, and if the price of the house drops, customers will only wait and see - what if I buy it and it falls again?

Therefore, they will not rush to buy and want to see when the house price will end.

Therefore, it is difficult to do real estate now. The Wang family is struggling in this crisis, and Wang Jianling has now started to sell real estate-related projects to get out of this quagmire.

If the real estate is not smooth, the key is Yida's film project, which is also losing money one after another and operating dismally. The year before last, the form of Yida Group was still relatively gratifying, Wang Jianling took the acquisition of Hollywood's legendary pictures, ambitious, in a vain attempt to build the Disney of the East!

Wang Jianling has a lot of ideas in the cultural industry, and he is preparing for the combination of cinemas, movies, theme parks, and Yida Plaza to form a strong industrial chain, and it is very likely to surpass Disney.

Disney looks like a film company, but it's actually a cultural company, and its biggest profit is all kinds of merchandise and theme parks. Just after the "Pirates of the Caribbean" series became popular, Disney built a pirate amusement project in Disney parks, just lying down to make money!

Not to mention the current Avengers series, just selling Iron Man figurines will make crazy money!

Yida saw it, and naturally envied it, and wanted to follow suit, and the acquisition of Legendary Pictures was Wang Jianling's first step. But the wishes are good, the reality is cruel. Disney is a century-old store, one of the six major Hollywood stores, based on today, it is not so easy to imitate.

Yida Group's "Pacific Rim" that it invested in at the beginning was okay, although it lost money in North America, but it made all the money back in Huaxia.

However, this is not a good start, and it seems to have foreshadowed Yida Group's unhappiness in films.