Chapter 623: There is an attempt
Let's talk about Yida Group's two major actions in movies this year!
The first major action is the birth of the movie "Warcraft"!
Warcraft is a very bullish IP!
Whether it is the world-renowned "Warcraft" series, or the "World of Warcraft", which has been in operation for more than ten years and is still the leader of role-playing games, they have accumulated enough popularity and enough fans for the IP of Warcraft.
If the Warcraft movie is made, it may not be the next "Lord of the Rings" and the next "Harry Potter". When the time comes, Legendary Pictures will be able to win both with Activision Blizzard.
Wang Jianling pieced together for this and invested $150 million, which is not a small investment.
However, the box office of "Warcraft" collapsed in North America and Europe, that is, Huaxia took 1.4 billion, but it also exhausted the feelings of Huaxia Warcraft players. In the end, the global box office was calculated, and the movie "Warcraft" lost money!
With such a big IP playing badly, Activision Blizzard has almost terminated its cooperation with Legendary Pictures, and Wang Jianling's ambition has been blocked.
Wang Jianling was not discouraged, and then started a Sino-US co-production, of course, not Journey to the West, but "The Great Wall".
"The Great Wall" is a combination of Chinese culture and the Hollywood film industry, and even invited Lao Mouzi as the director, and the cast is also very strong, the famous Hollywood star Damon joined, and Huaxia's Liu Tianwang also joined.
Even the most ordinary cameo in the movie is not an ordinary small role, but the hottest little fresh meat Lu Han in China.
But after "The Great Wall" was pinned on high hopes, it hit the streets!
It's a hit on the street!!
Hit the streets!!
Yida Group has suffered a big loss in film investment this year, and it has vomited blood.
The billion-dollar box office of "The Great Wall" is not as good as "Warcraft", but the investment in "The Great Wall" is more than that of Warcraft, and the cost is too high.
The two main businesses are sluggish, and Yida Group now looks quite prosperous, but in fact it is already going downhill. Wang Jianling, who has excellent insight, now has a sad face, and he is busy all day.
Wang Xiaoshallot seems to be a heartless rich second generation, but this is just his personality, in fact, Wang Xiaoshalt is a very capable businessman. Wang Xiaoliang sensed the crisis of the family and tried to solve the crisis of the family.
And Yang Xiaotian's technology gave Wang Xiaoliang an idea!
Wang Xiaolian believes that his real estate is already incorrigible. It is not normal for real estate to account for too high a proportion of a country's economy, and now it is just a matter of the economic state returning to normal.
The big countries are proud of the manufacturing industry, who can be the king and hegemon by building a house?
And the failure of his own movie is nothing more than those reasons.
First, the investment is not as big as Hollywood, and the special effects are not as good as Hollywood.
Second, the market is not as big as Hollywood, and the bigger the investment, the easier it is to cheat.
The reason why Hollywood is so powerful is that there is a big market in North America, and it doesn't matter if other places lose, only North America will make money if it earns. For example, "Deadpool", $400 million in North America is also a big profit in other places.
The solution: cut costs and improve quality at the same time.
Cut costs and improve quality at the same time?
It seemed impossible.
But after seeing Yang Xiaotian's technique, Wang Xiaoliang thought of a way.
Picture optimization technology can enhance the special effects of the movie!
Artificial intelligence, able to replace actors!
As soon as these two pieces are saved, 100 million can shoot a billion effect!
It's too domineering! It's so competitive!
So Wang Xiaoliang came to the Dingsheng Hotel to see if he could get the technology from Yang Xiaotian with his friendship. Wang Xiaolian believes that with these two major technologies in hand, Yida may not be able to become Oriental Disney.
......
......
"You're also a big brainer!" Yang Xiaotian said with a smile, "It also gave me a certain inspiration, I can also use artificial intelligence to replace those expensive actors when I make movies in the future, which can really save a lot of production costs." And I can also use artificial intelligence to create virtual idols for my company, and the benefits of virtual idols are so many!
First, virtual idols have a high appearance and will not get old. Second, the virtual idol business is proficient, as long as the program is done well, nothing singing and dancing can come.
Three, virtual idols don't get tired, they don't need to rest, don't say 996, it's 007, and there's no problem. This job is more dedicated than any star.
Fourth, virtual idols don't need to be paid, and most of the money they earn is from the boss. Fifth, there is no negative news about virtual idols, which is very good! Celebrity idols will have all kinds of things, such as fighting, scolding, and taking drugs, but virtual idols will not ......
In this way, the future of virtual idols is limitless...... Gee...... I must be a virtual idol!Principal, thank you for inspiring me......" Yang Xiaotian became more and more excited the more he said.
Wang Xiaolian's words provided Yang Xiaotian with a good idea.
When a new technology comes out, how to make good use of this new technology is also a profit point.
For example, when 4G came out, everyone didn't know what the 4G network was for.
Many people swear that the 3G network is enough, and the 4G network is not a big deal except for the faster network speed!
But later someone discovered that the 4G network could play live webcasting, so the live streaming industry arose.
It has created the rise of live broadcast platforms such as Shark, Rolling, and Yaya.
Later, some people discovered that the 4G network could make short videos very smooth, so Kuaishou in the north and Douyin in the south rose.
is like Douyin, which not only dominates China, but even exports overseas, sweeping the world, and is terrifying.
Artificial intelligence is very powerful, but how to use artificial intelligence requires a certain amount of exploration. Wang Xiaotian provided Yang Xiaotian with a very good idea, and Yang Xiaotian couldn't help but be excited.
"So can these two technologies be licensed to us Yida?" Wang Xiaoliang looked at Yang Xiaotian with a blank eye, and sighed in his heart: This time is different from the past! In the past, he condescendingly inspected Yang Xiaotian, but now he had to beg Yang Xiaotian in a low voice.
Although it is normal at this time and at that time, Wang Xiaolian is still a little depressed.
"Wang Xiaoshalting, although we are friends and I am also very righteous, there is no free lunch in the world. Yang Xiaotian's eyes were blazing, and he looked at Wang Xiaolian, "I don't know if you recognize this truth?"
Wang Xiaoliang said: "That's natural, our Wang family is not without money, how much authorization fee do you want, just say a number." ”
Yang Xiaotian said: "I don't want money?"
Wang Xiaoliang said: "Then what do you want?"
Yang Xiaotian said leisurely: "I don't lack money, the cash I can use is not comparable to your Yida, but your Yida's theater chain is very good!"