In October last year, the State Council issued a document to start the reform of the cultural system, and put forward a number of specific regulations on the transformation of for-profit cultural institutions into enterprises, and the domestic publishing and media industry ushered in the spring of reform and development.

Subsequently, Haizhou was used as a pilot, and under the leadership of the municipal government, several municipal newspaper publishing houses in Haizhou were transformed into enterprises, and Haizhou News Media Group was newly merged.

After the restructuring, Cui Yan became the head of the company's advertising business department, mainly responsible for the group's advertising business. It can be said that Ding Le once again hit the right person and found the right person.

After Ding Le took the lead, Ding Jianye found Cui Yan according to the map, and gave a detailed introduction to the background of C&D's name. When Cui Yan heard that C&D was going to take out 1 million yuan to collect names, she couldn't help but be stunned by Ding Jianye's words.

You must know that in 2009, the average house price in Haizhou City was 10,000 square meters, and 1 million yuan could buy a three-bedroom house.

To change the name of the real estate under its name, C&D came up with the price of a considerable house, which will definitely cause enough sensation and heated discussions in the whole society.

Cui Yan listened to Ding Jianye's introduction and felt that the "C&D Million Recruitment" was also a once-in-a-lifetime opportunity for their company, so after negotiation and negotiation between the two parties, they finally came up with a comprehensive publicity plan.

After the two sides had no objection to the publicity plan, Ding Jianye and Cui Yan signed a strategic cooperation agreement. Relying on the strong advantages of Haizhou News Media Group in terms of media resources, C&D invested another 500,000 yuan as the marketing expenses of this promotion activity. The campaign will be rolled out in newspapers, radio and television stations, as well as in major media in Haizhou City.

In order to ensure the influence of this name campaign, Cui Yan also invited ten influential reporters from many well-known media in the province to serve as judges, so as to ensure that all kinds of copywriting and communication reports around the name collection can continue to be published intensively on the platforms of various media.

At the same time, she also maintains that every two days, a media outlet will conduct in-depth digging and reporting on the name recruitment incident in the form of comments.

The million-dollar name collection itself is a very sensational thing, and at the same time, under such vigorous publicity, the general public is extremely enthusiastic to participate, and in just a few days, tens of thousands of community names have been submitted to Cui Yan to participate in the selection.

It is not difficult to spend money on advertising for names, but it is not easy to detonate and continue the topic of "millions of names", and to turn the hot discussion into continuous attention to the C&D "Louwang" project, and turn it into a hot event that has been continuously followed and reported by major media in Haizhou.

Under Cui Yan's careful organization and publicity, after the publication of C&D's million-dollar advertisement, it quickly became a hot spot in the streets and alleys of Haizhou, and people talked about it after dinner.

The hot spots in the real society quickly spread on the Internet, and under the continuous reports of many media in Haizhou, there was also a discussion on Weibo about "C&D Million Names", and even on the news hot search of the day.

On the local forum in Haizhou, the topic of millions of names is dominant, and the majority of netizens still give quite high trust to a company that is willing to pay a million bonuses. Those black posts appeared on the Internet, and they were sprayed with blood by netizens.

Seeing that C&D became a familiar word to the people of Haizhou overnight, Ding Jianye was very emotional, and he called Ding Le and said: "This money is worth it!"

A week later, after the primary election of the name collection activity, Cui Yan sent the names of ten communities, including "C&D Zunfu", "C&D Imperial Garden" and "Yuexi Xingcui Lanting", to Ding Jianye's office and asked him to make a final decision. The author of the name that was finally selected by Ding Jianye will receive a million prize from C&D.

In the list submitted by Cui Yan, Ding Jianye saw the name "Jianfa Zun Mansion" at a glance, the homonym of the land king, the emperor's mansion, which can not only show the strong strength of the developer, but also set off the noble and extraordinary owners who move in.

In order to ensure fairness, at the suggestion of Ding Le, Ding Jianye also invited a notary from the Haizhou Notary Office to impartially conduct the whole process.

When the results of the solicitation were announced, the author of "C&D Zunfu" caused another wave of heated discussions, it turned out that this author was a sophomore student in Haizhou Middle School, legally speaking, he is only 17 years old this year, and he is still a minor. In the end, under the attention of his parents, news media, notaries and other parties, Ding Jianye handed over the 1 million transfer check to the student.

After the end of the name collection activity of C&D Zun Mansion, the sales department almost replaced the latest logo. is completely different from the previous desertion, at this time, the sales of C&D Zun Mansion are full of people.

The average sales price of C&D Zun Mansion is 15,000 yuan and 20,000 yuan, which is a lot higher than the surrounding real estate, but buyers do not seem to be intimidated by such a high price.

In front of the huge project sand table, the water that was surrounded was impassable, and the people who came to buy the house were surrounding the sales manager to consult and understand the situation.

In order to sell the house as soon as possible, Ding Jianye also launched a promotion, and consumers enjoy a 98% discount for their first home purchase, and a 95% discount if it is a full cash payment.

"On the first day of trading, the de-conversion rate actually exceeded 85, do you think this is a miracle?"

After the opening of the C&D Zun Mansion on the first day, Ding Jianye immediately told Ding Le that 410 of the 458 houses pre-sold in the first phase were subscribed on the opening day.

Hearing Ding Jianye's news, Ding Le knew that C&D was an instant hit in Haizhou. He was sincerely happy for his uncle, who transformed from investing in stocks to becoming a real estate boss, and he once again stood at the top of success.

Together with Ding Jianye, there was also the news media in Haizhou, this time there was no artificial momentum to guide, the media shouted in unison, Haizhou's property market is hot again!

The sales of C&D Zunfu are hot, some people are happy and some are worried, and the person who is secretly worried is naturally Fan Dayong.

On the day of the pre-sale of C&D Zunfu, he sat in his Audi car and parked on the side of the road opposite the sales department.

"Boss, do you want the people below to come to the sales office to make trouble with him again? I don't believe in this evil!"

The little brother wearing sunglasses on the side couldn't help but think about the unhappy boss when he saw the boss, he hadn't seen the boss look so deflated for many years.

"You don't look at the police on duty on the side of the road, I heard that the boss of C&D is also very hard in the background, and it's just a matter of making moves behind his back, if you make a mistake, everyone won't end well!"

Fan Dayong has been in the rivers and lakes for many years, although he is powerful, but he is not carried away by reality.

"Shall we leave it at that, then?"

The little brother wearing sunglasses is loyal, and the boss's words make him still very unwilling.

"You can make me deflated, you think I'll be able to swallow this breath!

The shadow of the car that slowly drove away quickly blended into the traffic on the road, and Ding Jianye was in great joy at this time, he didn't know that someone was still not giving up and wanted to continue to calculate him......

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