New District, Wenqing Road, Starbucks.

Escorted by Song Yongliang and Hu Xueguang, Ding Le arrived at the café one step earlier than Ding Jianye.

After ordering for everyone, Ding Le found a corner where no one was around.

Song Hu and the others sat silently at the next table, vigilantly watching everyone in and out of the café.

Ding Le looked at the hurried pedestrians on the street through the transparent floor-to-ceiling windows, listened to elegant jazz music in his ears, and the strong aroma of coffee exuded in the air, which made people feel lazy.

In 2009, drinking coffee at Starbucks was still a very high standard, and at this time, Daddy Star had not yet expanded to the point that the streets were full, and the hall was far less noisy and impetuous than in later generations.

When Ding Le leisurely drank a cup of latte to a third of the time, Ding Jianye was late.

I saw him in a hurry, walked into the hall, looked around, didn't care about ordering, and went straight to Ding Le's location.

"I heard Yu Jiankang say that you are back in Haizhou, and C&D's project in Haizhou is about to open, but now you have encountered a tricky thing, you have to help think of a way!"

In September last year, after C&D successfully auctioned land in Yuexi, Haizhou, Ding Jianye has always kept Ding Le's sentence "Make the house into a fast-moving consumer product!" in mind.

In September, he immediately paid the transfer fee, and then went through various planning permission procedures, from the project certification to the start of the project, it took only 2 months.

Especially in November last year, after the introduction of the national "four trillion" policy, Ding Jianye was even more obsessed, urging the construction units all day long, asking them to work overtime to rush the progress, and the machines on the construction site did not stop even during the Spring Festival.

After going to work after the Spring Festival, C&D officially obtained the "Commercial Housing Pre-sale License", and the project entered the sales state.

In the real estate industry, the situation varies from land acquisition to opening, usually the opening cycle of mainstream real estate developers is 810 months, if the cycle is shortened to 69 months, it is already a leader in the industry.

C&D's project in Haizhou took only 5 months from land acquisition to pre-sale, which is rare in the industry when looking at the whole country.

In order to make every effort to sprint the pre-sale opening, Ding Jianye also deliberately transferred the sales staff of the other two real estate projects from the magic capital. Just when he was full of ambition and looking forward to the success of C&D, he encountered a sales crisis.

In the sales process, the sales manager found that most of the customers who came came were wait-and-see, and few had the intention to buy.

After careful inquiry by the sales managers, everyone learned that there were many black posts about C&D's "land king" on the local forum in Haizhou.

The general content of these posts is that the land was formerly a chemical factory, because of the high level of pollution, the land contains a lot of harmful chemicals to the human body, but the black-hearted developers have turned a deaf ear.

These customers who came to see the house actually had the intention of buying a house, and after reading the posts on the Internet, they came to the field to understand the truth.

When the salesperson fed back this information to Ding Jianye, he realized that the problem was thorny.

As early as a few months ago, he had seen someone posting on the Internet, and he didn't think it was true at the time, but now that the black post has formed a momentum, he regrets it......

After Ding Jianye explained the reason clearly, Ding Le was a little puzzled, this was obviously someone deliberately targeting C&D, but who could it be?

"Since the rumor started on the Internet, have you checked the identities of the people who posted on the forum?"

"I checked, they are all some water armies and vest numbers, but the IP addresses found in the background belong to a real estate company in Haizhou. ”

In order to solve this problem as soon as possible, Ding Jianye spared no expense to buy off the operation and management company of the forum, in addition to the routine operation of deleting posts, he also thought of the trick of tracking IP addresses.

"Real estate companies?"

"It's the one that bid with us at the original auction, Xincheng Development!"

The full name of Xincheng Development is Haizhou Xinchengfa Real Estate Development Co., Ltd., and the company's legal representative, Fan Dayong, is rumored to be black and white in Haizhou, and there is a huge network behind it.

In 2000, Haizhou started the shantytown renovation project, he pulled up a group of people to help the government carry out demolition, and in 2003, he established a new city development and started real estate development.

After listening to Ding Jianye's introduction, Ding Le didn't expect that with the aura of a reborn, he could encounter such an old-fashioned plot.

As written in those, the next step should be for Ding Jianye to show the relationship behind him, and the enemy and us have shifted directly from the secret fight to the open fight, but in fact this is not the case.

Although the third uncle Ding Jianjun is now in charge of Yuexi, Ding Le does not approve of directly asking him to come forward. Things in the mall are still solved in the way in the mall, no matter what means are used.

"It's useless to be anxious now, I have two plans, and the opening matter will simply be delayed again, anyway, now that housing prices are rising, delaying time is also beneficial to C&D!"

Ding Jianye couldn't help but breathe a sigh of relief when he heard that Ding Le was willing to make a move, as long as Ding Le was willing to make a move, he was full of confidence in his nephew.

"Since there are people on the Internet who smear it, simply don't use the original name of this project anymore, and you can do a city-wide naming campaign. ”

"Names?"

"That's right, this can not only enhance the image of C&D in the hearts of the people in the city, but also whitewash this project!"

In the current era, the online black and gray industry is not so developed, and in ten years, how to launder is a hot business.

"After the city's name is collected, combined with the effect of event marketing, you can also spend a lot of money to invite celebrities to endorse!"

"Celebrity endorsement?"

Ding Jianye was completely stunned by Ding Le's second blow, there are all kinds of brands endorsed by celebrities in recent years, but it is the first time he has heard of endorsement real estate.

At the moment, the real estate market is still in a stage of brutal development. In a few years, with the intensification of national regulation and control, the competition in the real estate market will intensify, and inviting celebrities to endorse the real estate to participate in various marketing activities of the real estate will become a regular operation of developers.

"The matter of celebrity endorsements can be postponed for the time being, and the top priority is to start the city-wide recruitment as soon as possible!"

"Since it's a city-wide recruitment, where can I find such an influential advertising agency?"

Seeing that Ding Jianye was a little worried, Ding Le suddenly remembered someone in his mind.

Cui Yan, when he was engaged in sunshine credit in the Taiping Branch, the reporter who interviewed him from Haizhou Daily.

"I'll give it a try!"

Ding Le picked up his mobile phone as he spoke, and rummaged through Cui Yan's mobile phone number from the address book.

Cui Yan was very surprised to receive a call from Ding Le, three years ago, after she interviewed Ding Le in the Taiping Branch, she watched him develop from a star president all the way to today's huge wealth. And she also relied on the interview that year to start her career.

After a brief greeting, Ding Le briefly said on the phone that C&D wanted to collect a lot of money in the city, Cui Yan was naturally very enthusiastic after listening to it, and now she is in charge of advertising in the newspaper, and what Ding Le said is within the scope of her daily business.

"You go to Haizhou Daily to find Cui Yan, I have made an appointment with her, I'll send you her phone number!"

On the phone, Ding Le just made a start, and how to operate the specific business still needs Ding Jianye to run it personally.

"How much is the appropriate prize for the name?"

Ding Jianye hesitated, but still asked about the bonus setting.

Ding Le thought of Jumei Technology's multi-million dollar recruitment of executives at the beginning of its establishment, so he said boldly: "How about 1 million? Only if the bonus is high enough, can it attract people's attention enough!"

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