Under the coordinated operation of "The Gambler", after the third week, the attendance rate weakened significantly, dropping to 70%, but what is terrifying is that the box office of "The Gambler" has reached 37 million in three weeks.

Faced with this situation, many film company owners in the Hong Kong film industry were dumbfounded, as if they were dreaming.

"It seems that it has definitely exceeded 40 million, and this box office is really going against the sky. "Many producers of independent film companies can't help but sweat when they see the newspaper, and according to this trend, these small films of theirs really have no way to live.

Even "Summer Lucky Star", which was screened for three days in a row and was popular for three days, met the plague god "Gambler", but he had no power to fight back, and so far he has only received a box office of 17 million.

It's a two-fold difference, which is embarrassing. Not to mention how miserable the movies they shoot are in these small companies, the vast majority of the box office of the movies after the painting is worth millions, and they can't even get back to their books.

In the past, the quality of the competition alone, other small companies and other gods as soon as the popularity of those god films passed, the box office went up, not sure that the audience likes to watch it, but also make a lot of money, the key is that there is a big gap in the current marketing plan, Xu Ziming's weird plan has attracted the vast majority of Hong Kong people.

As a giant of Hong Kong films, New Arts City is just like Golden Harvest, and Xu Ziming really whetted everyone's appetite this time.

Hong Kong's Xinhua News Agency, which has always worked only for the government, is also concerned about this strange film market this time.

Regarding the film situation in Hong Kong, the news agency spent a lot of pen and ink to write in this way, and some of the excerpts are as follows:

“…… When we talk about movies, everyone preconceived about the quality of the movie, because the quality of the movie determines the box office, indeed, decades of film development have proved that this has always been a true truth. ”

"But there are genius innovators in any industry, and it's hard to imagine such a boom in box office quality with such a unique marketing strategy. Today's Hong Kong film market can only be described as turbulent. It is true that in the past two years or so, although Xinyicheng has frequently won the annual box office championship, it has never reached today's unprecedented prosperity, and the box office exceeded 37 million in three weeks!"

"This year's Hong Kong summer, whether it is students, workers, hawkers, or mixed clubs, especially aunts. They all collectively have an extra hobby, that is, poke mahjong at home or outside the mahjong parlor, hoping to have superpowers to change the appearance of mahjong, and they like to use pagers to show off when they have nothing to do. ”

According to statistics, this year's sales of Starlight pagers have increased by 30 percent compared with the past, and the market share of Starlight pagers has also won the first place by virtue of joining forces with the "Gambler" movie. ”

"A good film production, coupled with a good business distribution mind, can have an amazing impact on society. ”

"I have to say that Mr. Xu Ziming has innovated a new marketing strategy in the field of film, which is worth learning. ”

……

Wonderful reports continued, and entertainment reporters were staring at the box office of "The Gambler" because they wanted to compare the film to "Summer Lucky Star". Naturally, reporters want to have a fight on both sides so that they can write eye-catching stories.

Colleagues in the film industry are also staring at the box office of "The Gambler", because Xu Ziming's movie box office is almost a benchmark. Everyone will compare their own movies with Xu Ziming's box office.

Just when many people thought that "The Gambler" lacked stamina, the result surprised everyone, when "The Gambler" was drawn, the box office had exceeded more than 40 million, and "The Best Lucky Star", which was released a few days in advance, could not exceed 30 million, and was drawn at about 27 million, and the difference between the two was nearly 20 million box office.

Many film critics feel that the quality of "The Gambler" alone is not enough to break through the box office of 40 million, and the reason why it can break through 40 million, as high as 47 million, is completely due to Xu Ziming's good management.

With jewelry and pagers, many people like to try these valuable things as gifts, and many people who want to see just one show will be driven by desire to buy a few more movie tickets.

The box office results of "The Gambler" went against the sky, Zhou Xingchi became red, red like purple, and film appointments from major companies flew like snowflakes. Wu Mengda and Wu Jiali, who could only play supporting roles, also jumped to become first-line movie stars, and their salaries increased by more than seven times.

As for Mao Shunyun, who was originally just a TV host, the salary also rose to 300,000 all of a sudden, which can be called a carp jumping over the dragon gate, and I don't know how many young actors have aroused their eyes.

The most complicated mood is Liu Dehua Undoubtedly, because two thousand years ago, he was almost as popular as Zhou Yanfa, and his fame has dropped a lot in the next two years, and now it is more popular than two years ago, what can he do for him, and the people he likes still can't like it.

It's been almost five days since the "Gambler" movie was drawn, and Zhou Xingchi and Wu Mengda still wore plain clothes and came out for a stroll as usual. Zhou Xingchi and Wu Mengda had just bought a bag of fruit from the supermarket and were about to come out, when a large number of reporters were already blocking the door.

"Master Xing, can you do an interview, the time won't be in a hurry?" a girl dressed like a reporter suddenly asked first.

Immediately afterwards, many reporters suddenly followed the trend and rushed to say: "Master Xing, what are you going to shoot in the next film?"

"Master Xing, it's inconvenient for you to reveal your true salary now. ”

Zhou Xingchi snickered in his heart when he heard this, he didn't expect Xingzi to come out and be called Xing Ye by others, not long ago when "Gambling Saint" was on fire, everyone was still called Xingzi Xingzi, and now it is different from the past.

Wu Mengda held Zhou Xingchi's shoulder, smiled at the reporter, and rushed to help Zhou Xingchi answer: "Xingzi still has something to do now, he may not have time, everyone is scattered, come to interview when you have time." ”

The girl who was the first to ask a question showed a sad expression on her face, and immediately didn't ask any more questions, on the contrary, the other reporters squeezed around bravely and began to babble at Zhou Xingchi.

Zhou Xingchi didn't pay attention to the reporter, but pulled out directly, and said to the sweet-looking girl before: "Hey, what's your name, I'm not in a hurry yet, you can ask." ”

Zhou Xingchi didn't know why, he was usually reluctant to pay attention to media reporters, and he felt that this girl was full of eyes.

The girl turned around and smiled at Zhou Xingchi: "I'm Hu Yingwen, the host of a wireless show." ”

Zhou Xingchi stroked his nose and said with a smile: "Your name is quite nice." ”

Hu Yingwen thanked happily and said, "Thank you", and then asked, "Master Xing, can I visit you now?"

Zhou Xingchi nodded and said, "Of course you can." ”

The two faced the camera lens, and Hu Yingwen asked, "Master Xing, have you ever thought about when you will get married?"

Zhou Xingchi was a little confused by the sudden question, the question of marriage was too far away for him, he paused, and then explained: "In my opinion, you can only talk about marriage when you have a successful career. ”

Hu Yingwen said curiously: "Master Xing, aren't you successful in your career now?"

Being able to become the first male protagonist with a box office of more than 40 million since Hong Kong Benfu like Zhou Xingchi can really be said to be very successful.

Even if this matter is put in the future, it will be a terrible thing.

Zhou Xingchi did not hesitate at the moment, shook his head and said: "In fact, like Mr. Xu, he has a successful career, and he is not married yet, let alone me." ”

Zhou Xingchi was afraid that the other party would not understand well, so he said modestly and patiently: "Mr. Xu has made the film company so big now, and I am just a person who has become popular with only two movies." ”

Hu Yingwen pursed her lips and nodded, and when she was about to ask, Zhou Xingchi replied first: "I will only consider this question when I realize that I am really successful in my career, and I haven't yet." ”

The next day, the topic of Zhou Xingchi talking about marriage immediately attracted a lot of comments from the audience, after all, this is one of the highest-grossing male protagonists of all time. Xu Ziming also read Zhou Xingchi's words in the newspaper, and he felt a little indescribable in his heart, feeling that everything was too familiar.

PS: In fact, part of the motivation for writing here comes from the beautiful memories of the 80s and 90s in Hong Kong, and the nostalgia for some favorite celebrities. Another part of the motivation comes from the support of some book friends, here is a special thank you for the recommendation votes of book friends, thank you for your support. The subscription situation of this book is particularly unsatisfactory, I hope you can support the genuine reading and give the author some comfort.

I don't argue about what I want to say, everyone has their own shortcomings, and the same is true for writing. I don't like to write about the mindless coolness, I hope you can read it carefully and then make an evaluation.