Chapter 1180 Advertising Alliance

Looking at the uncertain expression on Zhao Fusheng's face, Zheng Yao smiled bitterly and said, "The advertising company has actually considered asking you to make a move, but I think you shouldn't come forward again." ”

"Why? The reason is very simple, because you are the boss of the company, you are not only the gold medal planner of the company, if you need to solve everything yourself, then you need so many employees to do anything, all let them go home and sell sweet potatoes. What is the purpose of their existence when they get the company's salary every month, but they have to count on the boss to help solve the problem?"

Zheng Yao shook her head and sighed: "I'd rather be crushed by Perfect Oriental Advertising in the end in the future than agree to your comeback." ”

Zhao Fusheng nodded, although he was a little surprised by Zheng Yao's words, he didn't feel that there was anything wrong.

Originally, it was actually the same, as a boss, he took out so much salary every month to pay the people below, if they still expect to solve problems on their own and count on themselves to be the savior, then there is really no need for these people to continue to stay in the future advertising.

With the boss's salary and salary, but can't do anything, and has to rely on his own boss to solve troubles, does this company still need those people?

"So, are you going to endure it?" Zhao Fusheng looked at Zheng Yao and asked slowly.

Zheng Yao didn't speak, but looked at Zhao Fusheng.

Obviously, she was waiting for Zhao Fusheng's decision, after all, he was the real owner of the company.

Seeing Zheng Yao's reaction, Zhao Fusheng understood what it meant, and sitting there, he fell into deep thought.

After a while, he raised his head, looked at Zheng Yao, and said slowly, "This time, we can't retreat." ”

Zheng Yao was stunned: "Now the other party is very strong, if we confront them head-on, it is very likely that we will ......"

She didn't finish her words, but the meaning was already obvious, in this situation, the situation is not as good as people, and the perfect oriental advertising company formed by Baidu after acquiring two large advertising companies occupies an absolutely dominant position in the advertising industry in the entire northern region.

In other words, they are now the leaders of the industry.

If it is really positive, Zheng Yao knows very well that the loss of advertising in the future may be even more serious than now.

Zhao Fusheng's expression was calm, and he said slowly when he heard this: "There are many strong and brave people in this world, and after they compromise for the first time, they will continue to compromise. In the end, they will even form a certain abnormal psychological state, from compromise to active cooperation, from victim to perpetrator, and even they themselves do not understand why they have become like this. ”

Zheng Yao looked at Zhao Fusheng as if she didn't understand, and it was obvious that she didn't understand Zhao Fusheng's words very well.

Smiling lightly, Zhao Fusheng continued: "Today's matter, if we retire, then within a year, advertising will definitely be squeezed out of the advertising market in the future, in other words, this company will die." Even if you don't close the door, I'm afraid there will be no room for development in the future, do you think this is the result you and I wanted at the beginning?"

Zheng Yao was stunned for a moment, and involuntarily recalled the topic that the two of them chatted about when she started a business with Zhao Fusheng back then.

At that time, he was a college counselor who was trapped by love and hurt by love, and Zhao Fusheng was just an introverted sophomore.

Today, the identities of the two have changed dramatically.

Zhao Fusheng's meaning is obvious, do you Zheng Yao still have the ambition to make future advertising into a national or even world-class advertising company?

"What do you mean, not to retreat?" As the collaborator who knew Zhao Fusheng best, Zheng Yao certainly understood what Zhao Fusheng meant, and looked at Zhao Fusheng and asked.

Zhao Fusheng smiled: "Why do you want to retreat?"

As he spoke, the expression on his face became a little serious, and he said seriously: "Baidu is about to go public, and their purpose is naturally to expand the influence of their company and enter the advertising industry, whether it is for us or they want to get a piece of the pie in this industry, for us, they are our enemies." If we retreat this time, what about the next time? If we meet opponents in other industries, we will continue to retreat?"

"Business is like a battlefield, and retreat is certainly a way to preserve strength, but if you retreat too many times, there is really no way to go. ”

Zhao Fusheng said to Zheng Yao lightly: "This is like a good person, but he wants to lower his head and be a dog, maybe this person feels that he is enduring humiliation, but the problem is that if you learn to bark more times, people are really easy to become dogs." ”

Zheng Yao was silent, she already understood what Zhao Fusheng's words meant.

"Throw money at it. Zhao Fusheng looked at Zheng Yao and said slowly: "If there is no gold medal plan in the northern region, I will dig the south, but I really can't go to Hong Kong Island to dig, all in all, if the problem can be solved with money, it is not a problem, understand?"

Zheng Yao nodded, she is not stupid, there are some things that since Zhao Fusheng, the boss, has nodded, she naturally knows what kind of way to face it.

"I'm going to contact the various advertising agencies in the northern region. Zheng Yao said to Zhao Fusheng suddenly.

Zhao Fusheng was stunned: "What do you want to do?"

"It's very simple, since they are forming a strong alliance, then we will come to the countryside to surround the city. Zheng Yao smiled slightly, revealing a meaningful smile, and explained to Zhao Fusheng: "The power of capital is very strong, but if we can unite enough small and medium-sized advertising companies, we can also overthrow them." ”

Zhao Fusheng was speechless, he really didn't expect what Zheng Yao said.

Nowadays, although the market share of advertising has been squeezed in the future, it still occupies more than 20% of the market, and if you can form an alliance as Zheng Yao said, you may really be able to do it to the extent that Zheng Yao said.

Let's not forget that there is nearly 40% of the market in addition to the market share previously held by the big three advertising agencies.

In other words, if Zheng Yao's advertising alliance can succeed, she is the real winner.

Doing business, especially advertising, is, in the end, a winner-takes-all world.

For example, if you are doing real estate, your property cannot be sold, and you can wait for a new buyer to appear. But advertising is different, if you take down this idea or list, other advertising companies will naturally not be able to interfere.

In other words, once Zheng Yao's alliance is established, at least it will be able to compete with Perfect Oriental Advertising Group, and even squeeze their living space through some means.

After all, ants bite elephants to death, and sometimes, it is also a terrible thing.

"You make your own decisions, I don't care about this. Zhao Fusheng chuckled lightly and said to Zheng Yao: "I only look at the results, not the process." As long as you don't tell me at the end of the day, advertising is going to file for bankruptcy in the future. ”

Speaking of which, his meaning is already very clear, you Zheng Yao can toss casually, I just want to win.

If you win, you naturally have to be praised.

If you fail, you will naturally be held responsible.

As for the current document, Zhao Fusheng didn't mention it, and Zheng Yao didn't say anything more.

But both of them know very well that if the counterattack is successful, it will be fine, and if the counterattack fails, then someone needs to stand up and take responsibility for this matter.

Personal friendship is personal friendship, Zheng Yao knows very well that Zhao Fusheng handed over such a large company to himself, if he can't do the position of president, naturally he can also hand it over to others.

Seeing Zheng Yao leave his office, Zhao Fusheng sighed silently, he can't help this matter, although he trusts and respects Zheng Yao very much, but there is no way to take charge of a company just by looking at these.

This is the reason why many people are reluctant to partner with friends in business, because no matter how good the friendship is, once it comes to business problems, there will be rifts because of one thing or another.

Rifts, once they appear, are difficult to repair and tend to get bigger and bigger over time.

At this time, the door of the office was pushed open, and Dong Chenxi walked in.

Glancing at Dong Chenxi, Zhao Fusheng said helplessly: "What's the matter, what bad news do you have to tell me?"

Dong Chenxi was stunned for a moment, looked at Zhao Fusheng a little strangely, and said in his heart, has this guy learned to be a prophet of the future?