Chapter 17: Good start
Early the next morning, in the courtyard, Xia Xiao saw Ding Le and saw that he seemed to have something to say, so he preemptively said, "Don't think about that last night!"
Ding Le smiled and said, "I didn't, I originally wanted to ask you if you had breakfast?"
Xia Xiao was shy after hearing this, and stomped his feet and ran away.
Facing the morning sun, Ding Le squinted, encountering such an episode in the morning, it was really a beautiful day!
Walking into the business hall, I saw Zhang Linli taking Zhu Guang and Fei Yang to arrange prizes, a few bags of rice were placed in the middle of the business hall, with salad oil superimposed on them, and detergents were placed on the upper side, rice cookers and bicycles were placed on both sides, and a cordon was drawn around after they were done.
Ding Le looked at everyone's busy appearance, and felt that something was missing.
He slapped his head sharply, and it should be just a striking slogan. So he immediately went upstairs, printed a few red slogans on the computer, similar to "50,000 take me" and "100,000 take me" such eye-catching words, and then took downstairs and pasted them with double-sided tape in the eye-catching position of the corresponding prizes.
After everyone arranged the on-site environment, Ding Le made a unified statement and specification on how everyone introduced marketing to customers.
Ding Le contacted Zhang Maosheng by phone and asked him to keep an eye on the advertising company, and the propaganda car must be on the road before noon.
At half past eight, the branch opened for business, and customers walked in one after another to handle business.
The first customer to come in was Wang Yongqing, the owner of the grain and oil store across the road, who would come to the counter every two or three days to handle the deposit business, and then transfer away at the end of the month. Whenever he came to handle business, the tellers would persuade him to help him make some deposits, but he was vague every time.
As soon as he came in today, he saw the prize in the middle of the business hall, which said that the deposit would be sent, so he stood on the side first.
"In order to give back to the old customers who have silently supported the business development of Taiping Sub-branch for many years, from today onwards we have handled fixed deposits for more than one year, we have gifts, which is what you see, save 10,000 to get toothpaste and toothbrush, save 30,000 to get shampoo, save 50,000 to send salad oil, save 80,000 to get rice, save 100,000 to send rice cookers, save 200,000 to send bicycles!"
"Yo, there is this kind of good thing, it used to be a deposit to eat interest, and now there is something to take, then I will first save 50,000 yuan for a fixed year"
Seeing Wang Yongqing take out his bank card, Ding Le pulled him and said: "Boss Wang, if you have extra spare money, I recommend you to buy the new wealth management launched by our bank, your rate of return is much higher with the same amount and the same period, and it will not affect you to get the prize." ”
Ding Le took out the calculator as he spoke, and pressed it up, taking 10,000 yuan as an example, the regular one-year interest is 4.14%, which is 414 yuan, and the financial management of 6-month guaranteed floating income is 6.5%, and the income is nearly 640 yuan in terms of two purchases a year, which is 226 yuan more than the fixed deposit, and more than 1,100 more if you save 50,000, and there are additional prizes.
Boss Wang couldn't believe that there was such a big income in a year, so Ding Le had to slowly calculate it for him again, and after repeatedly confirming the capital protection, he bought 50,000 yuan of bank wealth management.
Boss Wang said: "In the past, he kept his daily turnover in the Taiping Branch, and at the end of each month, he would transfer it to the Agricultural Bank of China to deposit a fixed term, but he didn't expect to have a higher investment income, so he came to the Taiping Branch to buy financial management in the future." I used to sell salad oil to others, but today it's the other way around, haha!"
After Boss Wang left, a few more customers who were listening on the side changed their minds and wanted to handle the fixed-term business of saving for one year, all of which were orders of 30,000 or 50,000 yuan.
Ding Le looked up at the time, it was only 10 o'clock, the oil and rice in the business hall were almost delivered, now is the busy time, Zhang Linli can no longer take Zhu Guang and Fei Yang out to purchase, this is not good, you have to find a way quickly.
Ding Le looked at the grain and oil store across the road, and had a plan, he secretly regretted that he should have thought of it yesterday. He called Zhang Lilin and walked to the grain and oil store opposite.
Wang Yongqing returned to the store and was talking to his wife about going to the Taiping branch to deposit money and get prizes, when he turned around and saw Ding Le and Zhang Linli standing at the door.
Wang Yongqing was a little puzzled, thinking that someone from the bank had come to pull the deposit, but before he could ask, Ding Le smiled and said, "Boss Wang, I will send you a big business, can you do it?"
"What kind of business?"
"You also see that our branch is handling the deposit and gift activities, in the morning our rice and oil are almost delivered, we want to purchase some more, you see you take care of our branch business, I don't also take care of your business!"
"Are you serious?" When Wang Yongqing heard Ding Le say this, he immediately became excited.
"I'm now the temporary head of the Taiping Branch, so I'm naturally serious!" Ding Le said.
"The person in charge, you also came up with the idea of saving money and giving gifts?" Wang Yongqing heard this, and felt that Ding Le was not simple, and he had more ideas than Wang Yonggui when he was there.
"If the fake exchange, if Boss Wang thinks that the business can be done, then I will open the conditions, you will give us rice and oil in the form of exchange coupons according to the selling price, and the customer will make a deposit in the Taiping Branch, and we will give the customer an exchange coupon, and the customer will receive the physical object in your store with the coupon, and the payment will be settled in March. Ding Le said.
Wang Yongqing was not happy after hearing this, and felt that Ding Le's conditions were too harsh. After a few rounds, the two discussed, and made a slight adjustment to the conditions proposed by Ding Le, the price was 85% off, and the payment was settled in January.
After Ding Le and Wang Yongqing negotiated, Wang Yongqing immediately took out 20 exchange coupons for rice and cooking oil and gave them to Zhang Linli.
Ding Le drew a scoop according to the gourd, and reached an agreement with the largest supermarket and home appliance store in the town, considering the group of branch deposit customers, small deposits accounted for more, large deposits accounted for less, so the demand for cleaning products is the largest, rice cookers and bicycles are the least, Ding Le requires both families to deliver to the door, and the phone is on call.
Zhang Linli didn't talk much along the way, when Ding Le was talking to the merchant owner and bargaining, she was silently observing on the side, she felt that Ding Le's heart was very mature, and if she judged it by her appearance alone, she would be deceived.
After a circle and returned to the branch, Fei Yang entered the door and reported the good news: "Brother Le, this morning is not over yet, the toiletries we bought last night have been distributed, is this to raise the threshold a little?"
"There is no need, since we have publicized it with customers, we can't change it at will, otherwise the customer's trust in us will be reduced, about the prize, I have solved the follow-up supplement problem with Sister Li. ”
"As long as the deposit comes, what is this thing, anyway, the head office will allocate the corresponding marketing expenses according to the completion rate of the deposit task, and we will treat it as an advance in advance."
When Wang Yonggui left, there were still 40,000 yuan in the financial expense account of the branch, and he originally planned to find more invoices for reimbursement before closing the accounts at the end of the year, but he didn't expect that something happened to him. Ding Le decisively asked Zhang Linli to withdraw it first to buy various prizes, without the slightest idea of filling his pocket.
When it was almost noon, the sound of the loudspeaker of the advertising company's mobile propaganda vehicle came from the street.
"Taiping branch deposit gifts, deposit gifts, deposit for one year, all kinds of toiletries, rice, cooking oil, rice cookers, bicycles waiting for you to get!"
While the loudspeaker was playing, it was accompanied by music with a strong sense of rhythm, which was very magical, and after listening to it, Ding Le thought: "This is probably similar to all kinds of brainwashing divine comedy in later generations!"
At noon, there was a long-lost laughter in the canteen in the courtyard of the branch, and everyone was eating while exchanging interesting stories in the process of handling business in the morning.
Fei Yang said while drinking water: "It's only been half a day, and I think I've finished talking for a month!"
Zhu Guang said: "I made more than 30 calls upstairs, some of them hung up before they heard me, and there were only more than 10 people who really listened to me, but they all expressed strong interest after listening to them, and said that they would come to our branch to see if they were free!"
Fang Meijuan continued: "Today there is an uncle, in my window to handle cash withdrawal business, when he saw the gifts placed in the middle of our business hall, in order to be able to take a barrel of oil back to coax the old woman happy, he went to the Agricultural Bank of China to take all the cash on the salary card, and saved it for a year!"
Everyone, you say a word to me, Ding Le's role is the atmosphere that a team should have, exuding a kind of vitality.
After lunch, Ding Le couldn't take a break, he returned to the office, turned on the computer, and prepared to write out the words routines that he often used in later generations for everyone to use.
At lunchtime, Ding Le listened to everyone's introductions and felt that everyone lacked a unified template in marketing words. It was not until 2010 that the head office began to pay attention to the training of marketing skills of the whole bank, and now it is up to the account managers to play their own role.
Just as he was engrossed in tapping on the keyboard, he heard someone knocking on the door, Ding Le raised his head and saw that it was Zhang Linli walking in.
"Sister Li, do you have anything to do with me?"
"Ding Xing, the preliminary proof that our marketing plan is successful, only half a day, the fixed deposit has increased by more than 500,000 yuan, yesterday I purchased the prizes, basically sent out, now there are only rice cookers and bicycles left!
After listening to this, Ding Le put down the work in his hand, thought for a while and said: "The cost problem is that I have not fully considered the implementation, which is not right for me, but we are now riding a tiger!"
"You do this first, when you get off work, pull out a breakdown of today's new deposits, let's take stock, it is the largest proportion of customers at that level, and if you take a month as a stage, how many prizes you need to purchase, calculate it, and do it in your heart"
"When today's performance statistics are good, I will communicate with the leaders of the head office and the Ministry of Planning and Finance accordingly to see if I can advance a little marketing expenses. “
"A few customers who supply prizes, we do not press or delay the payment, in strict accordance with the time agreed in the agreement, the previous image of our branch has not been very good in the hearts of the people, which needs to be reversed a little bit!"
After solving Zhang Linli's problem, Ding Le continued to be busy, he had to write out a few sets of basic words before opening the door in the afternoon, and then use them for the tellers and account managers.