Chapter 118: Life-saving money for Autohome

Throughout August, the Chinese people pay the most attention to the Olympic Games, and reading news reports and medal rankings every day has become the daily routine of ordinary people.

With the end of the Olympic Games, the four major domestic portals such as Penguin, Pig Farm, and Jiulang have published reports, holding various data to claim that they are the first in the field of Internet news coverage of the Olympic Games.

The four major portals are in unison to come up with data provided by well-known third-party data companies, and they are all resounding.

As soon as this news came out, netizens blew up. No matter what field it is, there will only be one champion, but in China's Internet Olympic news reports, there are actually four firsts, and each has its own reason.

The most surprising thing is that the pig farm, which has become the center of gravity of the game business, also claims to be the number one in Olympic coverage.

Netizens have questioned why the four major portals say that they are the first, and whether the data in the hands of those well-known data companies is real.

For this kind of thing, Ding Le is not surprised, compared with those means that do everything for the sake of traffic ten years later, it is still a very immature means to advertise himself as a champion.

After successfully investing in Kaixin.com, He Jun became the head of the Galaxy Investment Imperial Capital team, and after his promotion, he was full of enthusiasm and quickly caused a storm in the investment circle of the Imperial Capital, under his leadership, the whole team was like a hungry wolf looking for every possible opportunity to hunt.

In 2008, if you are a car fan, then you must be no stranger to Autohome, this website specializes in providing car information, and is the most visited, widespread, and most informative professional car portal in China.

Li Xiang, the founder of Autohome, is even more legendary, he dropped out of high school to start a business, from the original copywriter, to the graphics card website, the computer website, and then to the car website, after several years of hard work, he has become the most admired entrepreneurial star of the post-80s.

In 2005, Li Xiang founded the Autohome website, and in just three years, the website has developed from obscurity to the first in the industry, and Li Xiang's ability is beyond doubt.

At the beginning of its establishment, Autohome received an angel investment of $1 million, but after several years of development, the company's cash flow was almost broken, and it seemed that it could not survive. If you don't have money to play the Internet these days, even if you are the first in the industry, it will be in vain.

Because of the huge demand for funds on the website, Li Xiang searched almost all the channels he could find in the imperial capital in order to raise funds, but he failed to find life-saving funds.

Now it is the time when the financial turmoil on Wall Street is raging, and the entire IT industry has been greatly impacted. And after Autohome became the number one in the industry, its profitability did not come to the fore, and it is not surprising that no one is willing to invest.

In such a macro background, one is looking for channels to borrow money everywhere, and the other is looking for opportunities to invest money everywhere, the encounter between Li Xiang and He Jun is accidental and inevitable.

The two met at a café on Chuangye Street in Zhongguancun, He Jun himself has many years of experience in Internet companies, and the two talked happily on many issues after meeting.

After having an in-depth conversation with Li Xiang, he vaguely felt that this was a good opportunity. In terms of data alone, Autohome is several positions ahead of Kaixin.com. And Li Xiang waited for money to save his life, and he had no requirements for the shareholding ratio.

The last time he voted for the open network, the boss didn't hesitate at all, and decided on the spot, this time he shouldn't hesitate, thinking of this, He Jun called Ding Le in front of Li Xiang.

"Boss, we have found a new project and would like to report to you......"

After receiving He Jun's call, Ding Le put down the work in his hand, stood up and walked to the floor-to-ceiling window, stretched his waist, and listened intently.

Autohome?

Looking at the passing boats on the river outside the window, Ding Le held the phone in one hand and rubbed his temples with the other, he didn't expect He Jun to give him such a surprise at all.

Ding Le patiently listened to He Jun's introduction, and he said decisively: "I have no opinion on this project, you can arrange a discussion, if it is inconvenient for Mr. Li, I can go to the imperial capital!"

He Jun listened to the phone and gave Li Xiang an OK gesture, and after the call ended, he said with a little excitement: "The boss agreed, I want to meet as soon as possible, I don't know when it will be convenient for you?"

Hearing this, Li Xiang was overjoyed, when he talked to investors a few times before, he always thought that he could negotiate, and when he returned to the company, he said to the team, it was done, so that everyone could rest assured, but the investment was not in place. This time, he didn't have much hope, but he had no intention of planting willows in the shade.

Li Xiang immediately called the company's finance and legal affairs, and asked everyone to gather at the airport with the materials they had prepared a long time ago, and take the latest flight to the magic capital.

On the way to the airport, He Jun introduced the little-known glorious history of Boss Ding to Li Xiang as usual. When Li Xiang heard about the financing process between Chen Binghao and Kaixin.com, he was full of curiosity about Ding Le, who was also born in the 80s.

In the evening, Ding Le met Li Xiang and his party in the conference room.

Li Xiang has short hair and thick eyebrows, and looks honest, although his expression is slightly tired, but the gaze in his eyes is very firm.

While Ding Le observed Li Xiang, Li Xiang was also secretly observing this low-key investor.

After a brief greeting between the two sides, Li Xiang began to introduce the operation of Autohome to everyone invested in Galaxy.

Looking at Li Xiang's eloquent appearance, Ding Le deserted.

According to the script of the original time and space, Autohome will usher in a $76 million investment from Telstra to tide over the current difficulties.

However, the financing also cost Li Xiang dearly, with Telstra taking a 55% stake and later increasing its stake to 71.5% after several capital increases, becoming the largest shareholder of Autohome.

Telstra initially said that it was a purely financial investment and did not interfere with the company's operations, but ten years later, the major shareholder and the senior management of Autohome were in a storm, and Li Xiang was out of the game by then.

At the same time as Li Xiang's introduction, he keenly noticed that Ding Le seemed to be in a fugue, so he suddenly became impatient in his heart, could he be as happy as he had seen investors a few times before.

Just as Li Xiang was apprehensive, Ding Le suddenly interjected and interrupted his introduction.

"Mr. Li, just tell me how much money you need, right?"

Li Xiang's introduction suddenly froze, what kind of routine is this? One second he was still in the fugue, and the next second he directly offered the price.

Looking at Li Xiang's stunned appearance, Ding Le said bluntly: "Don't see outside, I used to often browse your website, I have heard of your entrepreneurial story for a long time, I invested in your company, and I recognized you more as a person!"

Li Xiang has seen many investors on the road of entrepreneurship, but it is the first time that he has met Ding Le, there is a saying that there is love at first sight between men and women, is there also between the same sex? Thinking of this, his heart trembled......

"Mr. Ding, I think it is better to make our present and future clear as you say, so that you can have a more objective judgment. Li Xiang insisted.

Ding Le waved his hand and rejected Li Xiang's proposal, his experience of being reborn for ten years is not a decoration, and those media reports in later generations have long stripped the Autohome to the bottom.

"Your current situation is not very good, there is even a crisis of trust within the team, as for the future, with the development of the Chinese passenger car market, your website will definitely not be bad!"

Ding Le's words hit Li Xiang's soft underbelly, because some of the company's minority shareholders did question him because of the failure of the previous financing.

"And I can promise you that after Galaxy Investment becomes a shareholder, it will always be on the same front with you, and we can even sign a shareholder voting proxy agreement with you!"

Ding Le's generous conditions finally impressed Li Xiang, who was currently in a delicate situation in the company, and he needed an ally.

"This is the estimate of our company's capital needs, I don't know how much Ding can always give?", Li Xiang said as he handed Ding Le a printed A4 paper.

Ding Le glanced at it, and he gave his own figure with reference to the quotation of Telstra in the future: "50 million US dollars, 50% of the shares, plus a shareholder voting rights proxy agreement!"

Ding Le's offer was not much different from the ideal price in Li Xiang's heart, so he no longer dragged his feet, so he responded very happily: "Deal!"

After the bigwigs finalize the key links, the business experts from both teams will take over the rest.

In order to sign the contract as soon as possible, the team of Autohome politely refused Ding Le's banquet, so He Jun called for takeout, and a group of people discussed the specific details of the contract while eating in the conference room......