Every city has its own breath, and in the case of the magic capital, it starts with the greeting of the grandmothers in the alleys in the morning and ends quietly when the traffic disappears on the elevated highway in the early morning.

In the alternation of day after day, what do people who are busy in the city gain and what do they lose? I am afraid that no one can tell except themselves. Maybe there is, and there isn't, anyway, the days passed quietly.

Since Ding Jianye took over C&D Real Estate Company, he has become a real estate expert, and the word "house" has become one of the high-frequency words in Ding Le's life.

If you ask now what China's housing prices will be in 10 years' time, I'm afraid there is no one who can have a better say than Ding Le.

It is precisely because of this that Ding Le never thought of making a fortune by flipping houses. Even after earning his first pot of gold from the stock market, he still didn't want to speculate in real estate, and he bought a house in Haizhou purely to fulfill his parents' wishes.

In his opinion, there is really no technical content in real estate speculation, and there are no challenges, and the return on investment will not be higher than that of stock trading.

However, under the influence of Ding Jianye's broken thoughts, Ding Le couldn't help but persuade and changed his opinion, and he decided to buy real estate in the magic capital.

His current asset composition is mainly based on equity investment, supplemented by industrial investment. By increasing investment in real estate now, we will be able to achieve a situation in which the troika of investment, industry, and real estate go hand in hand.

From the perspective of investment and financial management, diversified asset allocation can also effectively resist risks.

Ding Le bought a house at this juncture, and the timing was really just right. At present, there are not so many restrictions for buyers to buy a house in the magic capital, as long as you have money, you can choose very calmly.

In a few years, it was not the case, in January 2011, in order to implement the newly introduced "National Eight Articles", the magic capital proposed the policy of restricting purchases for the first time in history, and since then, household registration and social security years have become the threshold for buyers to buy houses in the magic capital.

Since buying a house is an investment, Ding Le's first move is naturally different. His investment target is located at the tip of Lujiazui, on the bank of the Huangpu River, right on the Bund Wanguo Complex, adjacent to the Jin Mao Tower, the Oriental Pearl.

Since the opening of "Tomson Yipin" in October 2005, less than 10 sets have been signed so far, and the sales rate has been less than 2% in the past three years.

The average listing price of this community is 100,000-120,000 yuan/square meter, which is 16 times the average price of the city's commercial housing in the same period announced by the Modu Bureau of Statistics, and 4 times the listing price of similar real estate in the surrounding area.

Since the opening, "Tomson Yipin" has been full of controversy and doubts, public opinion has reacted strongly, in June last year began in the magic capital property market "crackdown" process, "Tomson Yipin" is on the list, the government authorities believe that its price is inflated.

Despite his bad reputation, Ding Le didn't care, and he bought "Tomson Yipin" just like when he sold his last hand when the price of Chinese ships rose to an all-time high of 300 yuan.

In his previous life, he was just a layman who ran around for life all day long, and in this life, on the premise of not affecting the course of history, he really wanted to quietly draw his own stroke, to put it bluntly, he wanted to participate in and witness history.

"Tomson Yipin" is known as "China's first luxury house", and the people who come and go here in the future are celebrities, and it is one of the favorite habitats of people in the financial circle.

From the fierce debate in the real estate industry at the beginning of the year on the "inflection point theory" of the real estate market to the fulfillment of the "100-day drastic change theory", from the unsuccessful auction of land in various places to the "price reduction tide" of developers and the "check-out tide" of consumers, the current property market has been in a slump to the extreme.

When Ding Le appeared at the sales office of "Tomson Yipin", his figure was as dazzling as a meteor crossing the sky in the dark night. Handsome and handsome appearance, young and golden, Ding Le is simply the most perfect YY object in the hearts of the young ladies in the sales office.

"Tomson Yipin" is delivered in hardcover, in addition to the choice of floors, many facilities in the house will not be outdated after ten years, Ding Le naturally has nothing to be picky. Under the guidance of the property steward, after an on-site inspection, he made a decision very happily.

When he finally signed the purchase contract, Ding Le also enjoyed a certain discount because he chose to make a one-time payment. Counting various taxes and fees, Ding Le finally won the 597-square-meter apartment on the 18th floor of Building A at a price of nearly 50 million.

Standing on the wide balcony, overlooking the distance, the view is very broad, the other side of the river is the Bund of Puxi, looking at those very characteristic ancient buildings, a hundred years of prosperity at a glance.

"It must be very interesting to be in a daze on this balcony when the sun is setting. Ding Le said wistfully.

Looking at the scene in front of him, Ding Jianye, who accompanied the house to buy a house, sighed and said: "Your suite is worth selling fifty suites for me!"

Ding Le waved his hand after hearing this and said, "It's different, what you're selling is a house that ordinary people need, and this has been detached from the basic attributes of the house......

Speculation is prosperous, and industry misleads the country.

Whether it is Ding Le's investment to buy a house, or Ding Jianye's enclosure to build a house, the uncle and nephew are all contributing to China's GDP growth with their own practical actions.

Although Ding Le is still a little immature compared to the rich people on the Forbes list, it is absolutely surprising to analyze the speed of his rise. In later generations, Rebus, who relied on the rise of Xiaomi, struggled for more than 9 years in Beipiao before buying a house for the company in the imperial capital.

Ding Le's purchase of a house this time, accompanied by Ding Jianye, was also an eye-opener, and the design and construction style of "Tomson Yipin" made him, an expert who became a monk halfway, excited.

"C&D also wants to have such a product!" he said to Ding Le on the way back, he took over C&D, and after the initial anxiety, now he also has his own ambitions for the development of the company.

Looking at Ding Jianye's inadvertent ambition, Ding Le was inconvenient to pour cold water.

Sunac, Longfor and other well-known real estate companies in later generations, now the development is also in the process of climbing, C&D started late, but in the next ten years, China's real estate market development beyond everyone's imagination, as long as the opportunity is grasped, C&D also has a chance.

"Jianjian didn't have the ability to build such a mansion yet, but I have an idea...... Ding Le stopped when he spoke.

In his previous life, when he was an account manager, he often dealt with the owners of real estate companies, and coupled with his own experience of buying a house, he still had some opinions of his own, but he was far from having the confidence to invest in stocks in this regard.

"If you have any ideas, tell me quickly, when did you become such a mother-in-law!"

Looking at Ding Jianye's eager gaze, Ding Le gritted his teeth and said his thoughts like pouring beans from a bamboo tube.

"You can change your mindset and run your company as if it were an FMCG business!"

Now, the usual practice of enterprises in the industry is to take the product as the center, do a good job of the product at any cost, and carefully carve the house after taking the land, the disadvantage of this model is that the turnover rate is low, the house sales cycle is long, and the requirements for capital occupation are very high.

The shortage of funds has become a bottleneck for the expansion of real estate companies. This is also the reason why many real estate companies have sought listing and financing in the past two years, and the threshold for A-shares is very high, and many real estate companies have to go to Hong Kong to list.

In the future, with the increasingly fierce competition in the market, such low-turnover enterprises are destined to be eliminated like big waves.

So how can you improve your turnover?

Specifically, it is to take land at a low price, support in place, rapid development, low-cost opening, and hardcover delivery. At the same time as acquiring the land, the design was basically completed, and the construction started within three months and the sales were sold within six months.

The acceleration of the turnover rate has greatly improved the efficiency of capital use, and the increase in the opening speed will bring about a stacked increase in sales, promote the simultaneous growth of profits, and continue to be released.

Finally, the high turnover will also greatly reduce the inventory risk of real estate enterprises, once the market changes, real estate companies in a short period of time to hoard cash can also wait for the opportunity to move, instant switching.

"It turns out that you can still operate like this!" Ding Jianye muttered to himself, and Ding Le's words made him feel empowered.

is the so-called martial arts in the world, only fast is not broken.

In fact, "making the house into a fast-moving consumer product" is not Ding Le's original, in his previous life, it was an innovation of Country Garden, and now he is just learning from it.