Chapter 1420: Three-Step Strategy
After hearing Wang Hongbo's analysis, Liu Qingyu's face was gloomy and pondered for a while, and his face gradually became solemn.
From Wang Hongbo's analysis, he has gradually realized that behind the chaos of the tourism market in Luming City, I am afraid that it is definitely not as simple as the management that he imagined before, I am afraid that there is a deeper problem of interest distribution, especially the problem of monopoly management of the tourism industry association mentioned by Wang Hongbo just now, for this kind of problem, Liu Qingyu has not seen it, and what he has seen are some cities with underdeveloped tourism, where the business model is relatively simple and extensive, but Luming City is different, Luming City is a big tourism city, and it is the core of tourism in the entire Tianya ProvinceIf the tourism industry association uses their semi-official places to engage in monopoly operations, then it will constitute a heavy blow to the normal tourism resources, and at the same time, it will also greatly disrupt the normal order of the local tourism market, and it is logical that there will be all kinds of behaviors of stealing and cheating customers.
Thinking of this, Liu Qingyu said in a deep voice: " Comrade Wang Hongbo, I think so, let's take one step at a time, I will give you three days, these three days, you first put your many measures for the tourism market in Luming City to launch all the measures, and let the propaganda department vigorously cooperate, in the society to publicize, especially for the qualification certification of things to be more public, to make the business aware that in Luming City, only those businesses that have passed the certification can become the ultimate profit and a wide range of customers, only law-abiding operation can obtain the qualification certification, of course, for the qualification certification we can take a wide and strict management strategy, as long as it is its store area, business amount, store hygiene and many other aspects meet certain conditions, they can be issued certification qualifications.
However, we must tell those businesses that it is easy to issue qualifications, but it is not easy to keep qualifications, and we must also tell them that in the first year, although there are many certification qualifications, but after the second year, there may not be much that can really be left, because under normal circumstances, each district, every street, The number of certified enterprises that can be accommodated in each industry is limited, and eventually the municipal government will re-examine the qualifications of the certified enterprises in the second year, and eventually only a certain number of certified businesses will be left, and the certification qualifications of other businesses will be withdrawn. ”
Hearing Liu Qingyu say this, Wang Hongbo was a little puzzled: "Mayor Liu, why do you want to issue more certification qualifications in the first year, and take them back and reduce them on a large scale in the second year." ”
Liu Qingyu smiled: "I call it a combination of temptation mode and hunger marketing. ”
Wang Hongbo looked at Liu Qingyu with wide eyes.
Liu Qingyu said with a smile: " As long as they get the certification qualification, under our large-scale publicity, those who have obtained the qualification will skyrocket, and those who do not have the qualification will definitely be impacted, the contrast of this situation will make more businesses realize the benefits of obtaining qualification certification, which is one; Targeted banning of those qualified businesses based on customer complaints, so that they can deeply feel the pain of the reduction in customer traffic after being banned, then they will definitely keep this lesson in mind in the future.
As for why the number of qualifications should be drastically reduced in the second year, it is to create a competitive atmosphere for these businesses, so that they must fight for service quality, the quality of sales goods, the quality of food, and the satisfaction of tourists. Fight for the quality of the tourism atmosphere, and at this time, we are in the appropriate adjustment of the certification strategy, so that more businesses can obtain certification qualifications, through this three-step strategy, so as to gradually guide the tourism market of Luming City into an active, honest, good service tourist destination, and gradually gain a good reputation from tourists. ”
Hearing Liu Qingyu's remarks, Wang Hongbo's eyes also flashed with a gleam, he realized at this time that although the mayor in front of him is young, he is no stranger to the management of the tourism market, and the three-step strategy he just proposed can be described as an extremely clever strategy. The subtle control of human nature looks down on each other from a relatively high level, guides the other party to produce and operate according to Liu Qingyu's wishes, and at the same time, through this three-step strategy, it greatly plans the tourism market of Luming City.
Gao Ming, this is the real Gao Ming, although he saw the problems in Luming City before, and also gave some rectification measures, but obviously, compared with the three-step strategy given by Liu Qingyu, his own rectification measures are still a little rougher.
Wang Hongbo looked at Liu Qingyu again, his eyes were full of admiration, and he said convincingly: "Mayor Liu, thank you very much for your three-step strategy, I am more and more confident in managing our tourism market in Luming City." ”
Liu Qingyu smiled, although he talked about this three-step strategy calmly, but how did Wang Hongbo know, this strategy condensed his thinking in his spare time for so many days, even when he was sleeping at night, Liu Qingyu had been thinking about how to do a good job in the tourism market of Luming City in his dreams, and if the atmosphere of the tourism market in Luming City was rectified and improved.
"Okay, Comrade Wang Hongbo, you go down immediately and implement it as soon as possible, Ai Changting has been suspended from the Municipal Tourism Bureau, and the acting director is also temporarily appointed by me, you can study and investigate it yourself, and see who has more outstanding ability and is more suitable for the position of director of the tourism bureau, including the deputy director of the tourism bureau or something, you also draw up a list together, and I will propose the personnel adjustment of the tourism bureau at the Standing Committee at that time." ”
After Liu Qingyu finished speaking, Wang Hongbo was stunned again, he didn't expect that he didn't make up his mind to devote himself to Liu Qingyu's camp now, Liu Qingyu trusted himself so much, and wanted to draw up the candidates for the director and deputy director of the tourism bureau by himself, he didn't believe that Liu Qingyu didn't know how important the position of the director of the tourism bureau was, you know, Luming City is a tourist city, and the status of the tourism bureau in Luming City is quite high, and the general mayor will try to make the director of the tourism bureau at least the executive deputy director in his own hands, but Liu Qingyu let himself directly draw up the list of the team of the tourism bureau, is this a trust in oneself or a test of oneself.
However, this kind of consideration Wang Hongbo is only a matter of a moment, he quickly figured out what Liu Qingyu's attitude is, he only needs to do things first according to Liu Qingyu's intentions, and finally the list he has set will Liu Qingyu support, it is clear at a glance to the Standing Committee.
When he came out of Liu Qingyu's office, Wang Hongbo had a little more affection for Liu Qingyu, the young mayor, but he was also a little more jealous, no matter whether Liu Qingyu's trust in himself was true or false, but he knew that at least until now, whether it was Shen Hongfei or Zeng Zhentian, Liao Zhicai, although they have all sent people to contact them, and even blatantly wooed themselves, especially Liao Zhicai, who has cooperated with him in Luming City for a period of time, but from his observations, Liao Zhicai is a person who puts interests first, and cooperating with such a person is limited to some things that he thinks are right, and other things involving the distribution of interests, he will never make any statement.
Because Wang Hongbo has his own ideals in his heart, he wants to be a person who can really do things for the people, even if others say that he is seeking skin with the tiger, or that he is in cahoots with Liao Zhicai, but as long as he thinks that the things he cooperated with Liao Zhicai have indeed brought benefits to the people, then he will not hesitate to do it, which is also applicable in Luming City in the future.
What Liu Qingyu didn't expect was that Wang Hongbo's efficiency was very high, and in the evening of the same day, under the chairmanship of Wang Hongbo, the Luming City Tourism Bureau, the Industrial and Commercial Bureau, the Price Bureau and other departments of the joint meeting, passed the latest version of the Luming City Tourism Market Management Measures (draft for comments), in this new management measures, the qualification certification was discussed in detail, detailed regulations, and the discussion was completed that night as soon as possible to the official website of the Luming Municipal Government. On Weibo and WeChat and other media, at the same time, under the active coordination of Liu Qingyu, Luming TV, newspapers and other media announced the news at the same time.
All of a sudden, the criticism of Luming City, which was originally caused by the tour guide's abuse of passengers and the hacking of passengers, gradually faded, and the major media also focused their attention on the new management measures introduced by Luming City.
With more and more media discussions, a kind of control of human nature and people's hearts behind the new management measures has gradually been reported by major media, so many of the media that were originally critical of Luming City began to gradually change their attitudes, fully affirmed the new management measures of Luming City, and were full of expectations for the future tourism reputation of Luming City.
What the major media did not expect is that just after the introduction of the Luming City Tourism Market Management Measures, Lanshan City and Tongda City in Jixiang Province, where Liu Qingyu once worked, also announced the introduction of local tourism management measures, which largely drew on the management methods of Luming City, and added some of their own things, which were regarded by the major media as a diffusion of Luming's experience.
However, after the introduction of the new management measures, although it caused a wide range of discussions in the media circles, there were many different voices in Luming City, which Liu Qingyu did not expect.