Yang Xiaotian also has an answer to this question.

I only heard Yang Xiaotian say: "Wealthy middle-aged people are not so busy all the time, if they choose to play games, they will definitely have some free time to spend." But in order to be considerate of them, this legend of my copycat has a much faster rhythm than the original legend, and upgrades to fight monsters PK, so that people can't stop playing at all. And automatic pathfinding, automatic monster fighting, automatic upgrading, and automatic tasks are all prepared for these people. To play this game, all you have to do is press your finger, get feedback on the stimulus, and then top up your money. ”

Li Tao's face twitched, and he was a little speechless.

What Yang Xiaotian said is what he most disgusts with the kryptonite online game that raises players as pigs, such online games started from Shi Yuzhu's "Journey" to the era of NetEasy and Penguin Empire, and all kinds of online games were collectively imitated, and I don't know how many gamers have been harmed by this method.

As a person with ideals and feelings, Li Tao is against this kind of game in his heart, he believes that this kind of game is junk food in the game industry, and it is very irresponsible to eat this kind of junk food for customers.

However, the situation is stronger than people, and now Yang Xiaotian is the boss, and the [Xia Ying Studio] he is responsible for and the [Heaven Studio] that Xu Lili is responsible for have not begun to make a profit, and the entire company's daily water, electricity, labor, office supplies, and patent fees are not a small amount of money.

Although Internet companies are burning money, it is very stupid to question the project that the boss wants to make a profit when there is no performance.

He can't say to Yang Xiaotian, this is a garbage game, don't do it, don't make a profit. If this is really said, Yang Xiaotian will let him be responsible for making profits, it will be miserable. Therefore, despite many dissatisfactions in his heart, Li Tao decided to admit the matter.

Think about it, there are more cheating games in this world than maggots in the pit, one more is not much, and one less is not a lot.

"Mr. Yang, the profit of all games lies in attracting players to recharge money, and this game is completely unable to arouse players' desire to recharge from the perspective of quality. Li Tao asked a more core question, "But I don't know how Mr. Yang, you plan to attract players to charge money?"

"Like Shi Yuzhu, use human nature!" Yang Xiaotian said with a smile, "And we have used it more thoroughly, I have designed a lot of steps in this game, I call it [Krypton Gold Ladder]. When the player encounters the first difficulty, there will be two options, one is to spend a lot of time and energy in reality to slowly improve themselves in the game, and the other is to charge five yuan for the first time and fill it up directly to get through this difficulty. And in the following difficulties, the degree of krypton gold required is slowly rising. The first time, five yuan passed, the second time you got ten yuan, the third time twenty yuan, the fourth time fifty yuan, the fifth time ninety-nine fast, the sixth time one hundred and ninety-nine fast...... And so on, the ladder is not capped, and you can spend as much as you want!"

Li Tao said: "What if the player only charges five yuan or not?"

"For the players of [Leopard Head Zero Charge], they also have a use value, and their use value is to be beaten into a dog by a kryptonite tyrant, abused into a dog, or as the little brother of a kryptonite tyrant. Anyway, if you don't spend money, you'll live a humble life in my game. This kind of person is found in many games, and thanks to the existence of this kind of person, the superiority of the local tyrant can be reflected!" Yang Xiaotian said with a smile, "As for not charging five yuan after charging, I don't know if you have ever heard of a one-dollar auction trap?"

"A dollar auction trap?" Li Tao shook his head and said, "I'm lonely and unheard, I really haven't heard of it." ”

Yang Xiaotian said: "This is a game theory topic that I heard about when I was in a class at MIT, that is, the case of auctioning $1 for $66. ”

The one-dollar auction trap is a classic "one-dollar auction" case designed by Martin Shubik, a well-known game theorist and professor at Yale University. ”

"Here's the case: there's an auctioneer who comes up with a dollar for the auction, and the bidder bids five cents each time. If you can get that $1 at auction for less than 100 cents, then it's a profit. But this auction has a different rule: "As long as you make a bid, even if you don't win the bid, you have to pay the auctioneer the price you shouted". ”

"The auction started, and a bunch of people started bidding, 5 cents, 10 cents, 15 cents, 20 cents, and so the price kept going up, and by the time it got to 50 cents, most of them stopped bidding. At this time, their respective losses were under 50 cents. ”

But there were a few more people who continued to bid, and in the end there were only two people left in the room, Peter and Mark. When Peter asked for 95 cents, Mark didn't hesitate to ask for 100 cents. 100 cents is $1, and even if Mark auctions $1, it is equivalent to $1 for $1, and he is no longer profitable. ”

However, Peter's bid was 95 cents, and if Peter could not win the bid, he would lose 95 cents, so Peter rode the tiger and called out 105 cents. At 105 cents, Peter already loses, but he loses less than if he doesn't bid, and if he gives up at 95 cents, he loses 95 cents, and at 105 cents, he only loses 5 cents. ”

But Mark realized something, and he shouted out the price of 205 cents, and looked directly at Peter, hoping to double the price to scare Peter away. Peter was intimidated, so Mark auctioned the $1 for 205 cents, a loss of 105 cents, and Peter bid 105 cents, a loss of 105 cents. Both of them stopped their losses in time, but they both lost money, and the others lost between 5 and 70 cents. In the end, the auctioneer took the money, and he sold for a total of $66 for the $1, making a net profit of $65. ”

"Do you know why?"

Yang Xiaotian said the case, and everyone listened attentively, each with their own thoughts. In the end, Yang Xiaotian looked at Li Tao, smiled, and began to ask Li Tao.

"I've heard the term [sunk cost], and the reason why they owe the auction is because they are afraid of losing money!" Li Tao thought for a while and said. He is not a stupid person, although he has not studied game theory, but it is not difficult to understand the case of game theory.

Yang Xiaotian showed an expression of "teachable", nodded, and said: "Yes, the one-dollar auction trap is unbearable sunk costs, so you can only keep increasing your investment and expect to stop losses, but you are getting deeper and deeper." Just like many wives have met scumbags, but they still pay for scumbags without regrets, it's not that they are cheap, it's not that they're stupid, but that they have paid a series of costs such as youth, physical relationships, money, feelings, and childbirth on scumbags. They don't want all their efforts to be in vain, so they can only invest more, hoping that the scumbag can turn back. ”