After expressing his intentions to the leader, Ding Le began to wait patiently, he always paid attention to the latest news of the official disaster relief donation activities, and he was waiting for a better opportunity.

Ding Le has not personally experienced this disaster, and many of his memories have become blurred, but no matter how the years erode it, some fragments are unforgettable.

For example, in the large-scale fundraising party for earthquake relief held by CCTV, in the chorus of "People in the Green Mountains", the eldest sister sang tears on stage, and the audience wiped their tears offstage, which he has always remembered deeply.

It is precisely because of this that he dared to raise the idea of donating to CCTV with the leadership. This time to give love, do public welfare, its essence is "rubbing hot spots", this is a marketing method used in the future traffic era, hot spots come with traffic genes, chasing hot spots belong to the advantage of marketing, low cost, and can be small and big, whether it is the media, or the company is very fond of using this trick, every operating dog must learn to choose, either a fight to become famous, or a life!

On May 15, Jumei.com was officially launched for trial operation, and Ding Le and Xu Jing witnessed this historic moment.

A few years later, when Xu Jing rang the bell when she was listed on the NASDAQ, she said in her speech that Jumei.com has had a different mission from the moment it was launched.

In the company's conference room, Luffy skillfully clicked on the browser on the computer desktop, and he crackled on the keyboard and typed in the URL of Jumei.com.

On the big screen in the conference room, a page pops up one after another, and the big LOGO of Jumei.com in the middle of the page is eye-catching.

In the floating windows on the left and right sides of the website, the authenticity is guaranteed and the unconditional return is returned within 30 days after unpacking.

"Now the whole website is gray tones, and when the national mourning activities are over, we will resume the backend, and the main colors of the website are white, red and pink, and the overall effect is fresh and gorgeous, which also caters to the aesthetic requirements of our future customers. Luffy explained as he operated.

Ding Le looked at the big screen intently, each section, the links of various product information were clicked one by one, after Luffy's demonstration, Ding Le immediately logged on to the website to register as a member, and successfully placed an order, which was also the first transaction of Jumei.com, he bought a set of cosmetics for Xu Jing.

"The design of the website column bar and navigation bar should be more fashionable, and the description content of some products should be richer, so we should keep up with the trend and let the colleagues in the UI department come up with an optimization plan!"

"After the product is added to the shopping cart, the waiting time for jumping to the payment page is too long, and the payment method needs to be streamlined, which is too cumbersome and easy to lose customers!"

"In terms of payment methods, we still have to establish our own payment and settlement system, and we can't just rely on Alipay and online banking. ”

As a senior paid member of many websites and APPs, Ding Le put forward his own optimization suggestions for Jumei.com based on his years of online shopping experience.

In the future, with the exponential growth of online shopping users and transaction scale, online payment will fully blossom in B2B, B2C, C2C and other fields, and it is very necessary to establish its own payment and settlement platform. Ding Le has his own ideas on how to establish his own payment and settlement system.

At present, there are dozens of third-party payment platforms in China, including Alibaba's Alipay, Tencent's Fortune Pass, eBay's Anfutong, Fast Money, UnionPay Payment, etc.

Just when Ding Le was making suggestions to the website, Xu Jing received a call from Shi Yongchao, an official notice from the Management Committee of the High-tech Zone, and an invitation letter from CCTV.

After receiving the notice, according to the plan discussed by the large and small shareholders in advance, the administrative office issued a document through the OA system to notify the whole company, and the website online battle plan was officially launched.

Ding Le stayed in the company to coordinate and command the overall situation, Xu Jing led a team to the imperial capital to participate in the donation party, and all the staff of all departments of the company were on standby.

On Xu Jing's way to CCTV, Ding Le also kept in touch with her on the phone, how much did she donate at the party? Will the host have an impromptu interview? What will you say during the interview? These need to be considered in advance.

Ding Le also greeted Xu Lina and Xie Meihua in advance, the company's donation and the remittance of large amounts of funds from the bank account will definitely have an impact on their deposit tasks in the second quarter.

On the evening of May 18, 2008, in the No. 1 studio hall of CCTV, the large-scale fundraising activity of "Dedication of Love" for earthquake relief jointly sponsored by the Propaganda Department of the CPC Central Committee, the Foreign Propaganda Office of the CPC Central Committee, the Ministry of Culture, the State Administration of Radio, Film and Television and other units, and undertaken by CCTV, officially kicked off.

More than 500 celebrities and celebrities from all walks of life participated in the party, which was the largest fundraising activity in the propaganda and cultural circles since the founding of the People's Republic of China.

Jumei's conference room was temporarily converted into a viewing room, and Ding Le led the company's middle-level and some employees to gather together, and they cheered Xu Jing in front of the TV.

These days, everyone is working hard with grief, and today's party is also a concentrated release of everyone's emotions.

The party began with a minute of silence for all the staff, and the opening program "We are united" will be interspersed with theatrical performances and broadcast of earthquake relief promotional videos, and many donations will be made during the performance.

Jiang Min, a police officer in Pengzhou, who lost her mother and daughter in the earthquake, was deeply moved by her deeds when she appeared strong in front of a national audience, and the female colleagues in the conference room burst into tears.

After the sports community made donations, the hosts Zhu Jun and Dong Qing interviewed Liu Guoliang, a member of the national table tennis team, and he conveyed the blessings of all the members of the national table tennis team to the people in the disaster area with tears.

After the national table tennis team ended the Changchun Open, everyone rushed to the show site directly from Changchun, and Liu Guoliang donated all the prize money of the open tournament of 80,000 US dollars on behalf of the national table tennis.

Then the host Dong Qing announced the list of donations from the business community, and she read out the list in order of the donation amount from less to more, and at the same time, the representatives of the donating companies walked onto the stage one by one with donation cards in yellow letters on a red background.

In the camera, everyone finally saw Xu Jing's figure, she was wearing light makeup, wearing a black suit, extremely solemn, affected by the tear-jerking atmosphere of the scene, her eyes were red and swollen, and it seemed that she had a lot of tears.

As soon as Xu Jing took the stage, it instantly attracted everyone's attention. The first is her appearance and temperament, which is not inferior to the female host on stage. The second is the brand in her hand, Jumei.com donated 150 million yuan.

The audience in the audience and in front of the TV are wondering what is the origin of this company, and it has donated so much at once. Real estate tycoon Yike's donation of 2 million yuan has been in an uproar in the past two days.

After Dong Qing finished reading the list, Zhu Jun began to interview the donor companies on the stage, and when he walked up to Xu Jing, Xu Jing said solemnly into the microphone: "In order to help the people in the disaster area rebuild their homes as soon as possible, from today on, Jumei.com will donate 10% of the profits for every cosmetics sold, until another 150 million yuan is donated!"

As soon as Xu Jing's words fell, the audience applauded in unison, Jumei.com, cosmetics, 300 million, these core words instantly occupied people's brains!

In the conference room, everyone applauded, and some couldn't help but stand up, Jumeiwang donated so much money at once, as employees of this company, they were full of pride.

At the same time, Luffy also ran into the conference room, and he said to Ding Le: "The floating windows on the website have been updated synchronously, Mr. Xu's words are kept intact, and we have also made a notice board to update the donation amount every day!"

In this era when there is no QR code payment and no WeChat red envelopes, this event has raised nearly 1.8 billion yuan for the disaster area.

In the original time and space, the charity association of the Southern Special Administrative Region donated 130 million yuan to win the first place, and now Jumei.com donated 150 million yuan, becoming the largest donation in this event.