Chapter 20: Initial Results

After two days of marketing and promotion, the deposits of Taiping sub-branch stopped falling and rebounded, and the reasons for the growth were mainly due to the sensational effect brought by the publicity of deposits and prizes, but after a long time, customers will definitely have aesthetic fatigue and decline in attractiveness. In order to keep the savings growing sustainably, Ding Le decided to focus on the promotion of funds and wealth management.

2006 was a milestone year in the history of China's fund industry, and securities investment funds achieved amazing results in the face of the continuous rise in the stock market. On December 7, 2006, the issuance of Harvest Strategic Growth Fund set a record of raising 41.9 billion yuan in one day.

In order to cool down the booming stock market and funds, the regulator decided to suspend the approval of fund issuance in early 2007, and at the same time required clear quota control measures for new fund issuance. Rather than cooling fund sales, limited issuance and suspension of approvals have made new funds scarce.

After the Chinese New Year, the regulator will restart the issuance of new funds, when investors' investment enthusiasm will be as fierce as a volcanic eruption. So now carry out key publicity, with an advantage in time,

Ding Le has the impression that after the Spring Festival, fund sales will enter the "crazy" mode, investors queue up at five or six o'clock in the morning to subscribe to the fund, the new fund is sold out in one day, and even many sales outlets are sold out when they open the door, and investors who can't buy even call 110 to call the police, so the new fund has to adopt the "proportional allocation" model when it is issued, and then you have to rely on the relationship to buy.

It is only the beginning of February, the Shanghai Index is less than 2700 points, even if the Shanghai Index will climb to the highest peak in history of 6124.04 points this year, and then fall sharply, by the end of the year, the Shanghai Index will rise by more than 90% throughout the year.

For those customers who can't buy funds, you can recommend buying bank wealth management, and the bank's wealth management products, after the funds are raised, are nested layer by layer, and eventually they all enter the stock market.

In Ding Le's view, deposits are the basic plate of the Taiping Branch, and this market cannot be lost, so the publicity should continue to be promoted, and for those traditional credit customers and large depositors, it is necessary to implement special personnel to track and maintain; funds and wealth management are the driving force of the performance of the Taiping Branch, and in the process of publicity, it is mainly aimed at those customers who have investment awareness and can bear certain risks.

Ding Le adjusted the telemarketing plan, first calling Zhang Maosheng and Zhu Guang to get the number books of government agencies, enterprises and institutions through their connections, and Ding Le asked the interns to focus on recommending funds and financial management when telemarketing to these customers.

In order to ensure that the two interns can flexibly use their skills to market to customers, Ding Le conducted individual training for the two interns sent by the head office and made a demonstration on the phone in person.

At present, there are 4 funds distributed by Haizhou Bank, each of which has a distribution amount of about 100 million yuan, and the bank no longer carries out amortization distribution, but adopts a first-come, first-served strategy, and each branch has to grab the quota. As long as the marketing measures of Taiping Sub-branch are in place, you can eat a big cake.

On the basis of the call, Ding Le thought of SMS bombardment, through the business cooperation with the mobile company, SMS coverage of all mobile terminals in Taiping Town, once a day, for a week, the short message content is "the right time to invest in the base, buy now, you can enjoy 50% of the investment income, welcome to Haizhou Bank Taiping Branch".

After the end of business on Sunday, today the deposit of 1.5 million yuan, after the cash truck picked up the money and boxes, Zhang Linli transferred the details of the day's business, compared with the previous business day, today's increase in time deposits has fallen, and the sales of funds and wealth management have increased, time deposits have increased by 1.3 million yuan, wealth management has increased by 400,000 yuan, and funds have increased by 600,000 yuan.

"The growth of fixed deposits, funds and wealth management for three consecutive days shows that our marketing plan has been recognized by the market. Everyone has worked hard these days, in order to thank you for your hard work, I invite you to a big dinner tonight!" everyone cheered after listening to Ding Le's speech.

"Lao Zhang, you call Yangyang Hotel first and book a larger private room. Sister Li, call the two interns upstairs, they have been working hard for the past two days. ”

After learning that there was a private room in Yangyang Hotel, Ding Le first asked a few Zhang Maosheng and Zhu Guang to go over to order food first, and he and Fei Yang waited for the tellers to clean up the business room before going over together.

On the way, he and Fei Yang fell to the end, chatting as they walked. Fei Yang showed a strong interest in the new interns, and kept asking Ding Le about their situation on the way.

When I arrived at the door of Yangyang Hotel, I saw the beautiful proprietress Xu Jing, who was wearing a red slim short down jacket, blue jeans, black high boots to set off her slender legs, and her curly hair was wrapped around her face and neck, and her skin was as white as snow under the crystal lamp in the hall.

"Yo, President Ding is here, Shibei has been impressed for three days, my sister didn't take good care of me last time, don't have any opinions about my sister!" Xu Jing stepped forward as soon as she saw Ding Le, and she spoke a little sneering.

Don't expect Fei Yang to be stunned to deal with this kind of scene, Ding Le had no choice but to step forward and be polite.

"Where is the boss, you were very enthusiastic last time, how can you say that you are not well entertained!"

"Look at you so young, my sister is a few years older than you, take advantage of you, you come and call me Sister Jing after you, don't learn from those old things, the boss lady, the boss lady!" Xu Jing said with a smile on the tips of her hair.

Ding Le couldn't resist Xu Jing's enthusiasm, and after a few words of greeting with her, he pulled Fei Yang into the private room. When you open the door of the private room, the heating will come to you, and the room will be warm.

The cold dishes on the table have been set, everyone is chatting in twos and threes, Ding Le saw the two interns sitting on the side a little restrained, so he smiled and said: "Don't be too restrained, although you are an intern now, you may be colleagues in the future!"

After Ding Le said this, everyone realized that they seemed to be a little snubbed by the two, so they changed the topic one after another and asked about the situation of the two.

Everyone was busy all day, and they were all hungry at the moment, seeing that the waiter quickly brought the dishes one after another, Ding Le's sound started, and everyone picked up the chopsticks and started to move.

Zhang Maosheng and Zhu Guang are both good drinkers, and after a few mouthfuls of food, they began to shout and persuade everyone to drink, Ding Le was injured and was in the recovery stage and could not drink, so they aimed their fire at others. Under the coaxing of Fang Meijuan and Chen Xiaohui, a glass of red wine for women and a glass of white wine for men, the atmosphere on the wine table began to liven up.

Ding Le was taboo, greasy and spicy food could not be eaten for the time being, Zhang Maosheng and Zhu Guang specially ordered stewed chicken soup for him when they ordered food before.

Ding Le was drinking soup when he heard the ringing of his pocket phone, so he got up and went outside to answer the phone.

When Ding Le was discharged from the hospital, the doctor made a re-examination plan, and it was time to go for a re-examination next week, but his mother was not at ease, afraid that Ding Le would forget, so she called him to take care of him and not forget to go to the hospital for a re-examination next week.

Ding Le finished answering the phone at the corner outside the door, and he heard the sound of footsteps behind him, and as soon as he turned around, he couldn't reach it, and a figure crashed into his arms.

Ding Le instinctively reached out to block it, his hands touched the round and full chest of the figure in his arms, the person in his arms was wearing a tight-fitting black cashmere sweater, a refreshing aroma came to his nose, Ding Le couldn't help but feel a slight wave of heart.

"Little pervert, have you held enough, don't let go!" said the beautiful woman in her arms angrily.

Ding Le pushed it away in embarrassment, it turned out to be Xu Jing, "Sister Jing, I really didn't mean that!", Ding Le said while scratching his head.

Looking at Ding Le's pestle, Xu Jing snorted and laughed, her palm-sized white little face was bright and charming under the dim light in the aisle.

"My sister is busy with the wine, I don't have time to talk to you for the time being, and when I turn around, I have time to look for you, I have been wandering the rivers and lakes for so many years, and no one has ever eaten tofu like this!" Xu Jing hurriedly took the wine glass after speaking.

Ding Le looked at her departing figure, smelling the faint fragrance in his hand, a little in a trance.

Although he was not married in his previous life, his girlfriend was never less, and the wonderful things between the sexes have never been broken.

After being reborn, he never had this opportunity. Even after he started getting along with Xia Xiao, he was always very restrained and never took the initiative to overstep it.

But at that moment just now, he actually had a physiological reaction. What surprised him even more was that Xu Jing didn't seem to care too much, when he first came to the Taiping Branch, he had heard someone mention her affair, are the rumors true?

After a few minutes, Ding Le calmed down and walked into the private room quietly.

When pushing the door in, Zhu Guang and Zhang Maosheng were trying their best to persuade Xia Xiao to drink another glass of red wine, Xia Xiao was insisting, Ding Le saw this, and said: "We must respect the wishes of the ladies and don't make it difficult for others! ”

Before Ding Le finished speaking, the people at the table coaxed with an "oh", and Xia Xiao's face suddenly turned red, which was more effective than drinking a glass of red wine.

Ding Le waved his hand helplessly: "It's all foolish, it's over in a while, Fei Yang, you are responsible for sending the two of them home safely!"

Just when everyone was full of wine and food and was about to leave, Xu Jing pushed the door with a red wine glass and walked in.

"Oh, I'm really sorry, I'm late, all the bankers are leaving, I don't know if I will be given a chance to show my heart to this master!"

Xu Jing said while staring at Ding Le, Ding Le thought that the embarrassing matter just now had not been resolved, and suddenly felt a big head, he got up and said, "Thank you for the host's hospitality, we are very satisfied with your dishes!"

Ding Le picked up the cup in his hand and motioned for everyone to toast with Xu Jing, after Xu Jing finished drinking, he folded his hands and expressed his gratitude: "If you like it, you are welcome to come to my small shop to take care of business!"

After Xu Jing left, Ding Le saw that the time was not early, and a few tellers who returned to the city needed half an hour to drive on the road, so they signaled everyone to leave.

When she went out to settle the bill, Zhang Linli offered to pay the bill, and turned around to reimburse the unit's entertainment expenses, but was politely rejected by Ding Le, "I sincerely thank you, please eat, if the account is on the head of the unit, wouldn't it be insincere." ”

Ding Le said goodbye to everyone one by one, took care of them to be careful on the road, and watched everyone leave, before walking to the branch dormitory alone.