Chapter 4 The restaurant is in trouble
Kecheng Town, Shanyin County, Yuezhou City, was originally an ordinary township, but with the relocation of the county ZF station in 1998, it became a new county seat, and the urban construction was launched.
At this time, Shanyin County is one of the top ten counties in the country, and the textile printing and dyeing industry is quite developed.
Kecheng Town has one of the largest textile markets in the country, specializing in selling cloth. There are many buyers from all over the country and even the world who do business and provide supporting services in the market, and the market is full of people and traffic. This has also driven Kecheng's catering and other service industries. Every night, everywhere is full of lights and wine, and there is prosperity.
Chen Heming's parents opened a small restaurant near the textile market, called "Kecheng People", with two floors and a capacity of up to 100 people at the same time. Because of the fierce competition, and mainly local dishes in Jiangsu and Zhejiang, the business is very average.
The restaurant has three cooks, plus waiters and handymen, more than a dozen people, and my mother works part-time as a cashier and finance, so she can't make a lot of money, but she can also support the life of the whole family. No matter what industry, as long as you are willing to work, there will always be gains.
The siblings parked their car in front of the restaurant, and Chen Heming couldn't wait to sneak into the kitchen to study the effects of ancient spring water on cooking.
As soon as I passed by the cash register, I heard someone behind me "hum": "Isn't this the eldest young master of the Chen family?
Mother Lu Weihong pressed the computer to settle the accounts, and stared at Chen Heming with slanted eyes.
Chen Heming turned his head and saw his eighteen-year-old mother, and grinned: "Back to the Queen Mother, the little one got the edict from your old man's family, and rushed from home non-stop, the Queen Mother is auspicious." ”
"Don't dare to be, Young Master Chen has every opportunity, he doesn't want to be busy with his parents, and he doesn't know how to come to the store to help on his days off, so he knows all day long, and his pocket money will be halved next month." ”
"Mom, I know that my brother slept all day today, like a pig, taking a nap in the morning and taking a nap in the afternoon, or I pulled it up. ”
Chen Qianer, the overlord of the earth, decisively opened the complaint mode.
"Chen Qianer, you are a white-eyed wolf, 50 yuan can't stop your mouth?"
Chen Heming also squinted at Chen Qianer and said hatefully, this look was exactly the same as the way Lu Weihong looked at him just now, it was really biological.
"Okay, okay, you two hurry up to eat, help after eating, Xiaoming, you go to help pass the food, Qianer, you go and wipe the table, you want pocket money, earn it yourself. ”
Chen Qianer saw that his father was coming out of the kitchen, and immediately ran over and jumped on Chen Baolin, Chen Heming pouted: "Little pony." ”
Chen Baolin is a talkative little boss, does not fight with others, has an easy-going personality, and likes to drink and brag with his friends.
And Lu Weihong is just the opposite, she is a more enterprising strong woman with a cheerful personality. The Chen family's business actually relies on Lu Weihong to support her at the front desk, and Chen Baolin is more about procurement and logistics.
When Chen Heming saw his parents 18 years ago, he didn't have much excitement in his heart. Because until 2020, before his rebirth, his parents were in good health, and after he got married, he also lived with his parents. After the birth of their granddaughter, the old couple closed the hotel and took their granddaughter at home.
Chen Heming decided to go to the kitchen to test the ancient spring water first, but he was in a hurry and couldn't wait.
Because of the family tradition, Chen Heming has been cooking good dishes since he was a child. Thanks to the explosion of network information in the previous life, delicacies all over the country can be searched through mobile phones, and Chen Heming has learned to cook well, and almost all the not very complex dishes of the eight major cuisines can be cooked.
Every time family and friends, or colleagues have a dinner, the chef is always him, and he is very popular with the majority of foodies, especially Shen Siyu.
When he arrived in the kitchen, Chen Heming decided to taste the taste of ancient spring water by himself first. He also figured it out, since it was the rebirth benefit given to him by the Time and Space Administration, there was no reason why it would be toxic. Death from poison on the first day of rebirth would be a disgrace to the face of the reborn and would greatly affect the reputation of the Temporal Authority.
Chen Heming poured the ancient spring water into a transparent glass, and licked it with his tongue first, feeling cold and slightly sweet. After shaking the cup a few times, the ancient spring water was colorless and tasteless, and no gas came out.
Chen Heming made up his mind: "After drying this cup of spring water, you should be able to go back to the past if you are poisoned." If you don't kill yourself, you should be able to open the Tianba mode and realize your boss dream, and you won't lose anything. ”
Picking up the cup and drinking it all, there was an indescribable feeling all of a sudden, from the soles of the feet really rushed to the heavens, and the whole body was comfortable. is like the kind of Ren Du in martial arts movies that the second pulse of Ren Du is instantly opened, the bones are soft and the muscles are crisp, and the pores of the whole body are opened all of a sudden.
It's like drinking a cold bottle of Coke outdoors in the summer. Chen Heming couldn't help but shudder, as if the exhaustion of his whole body had been swept away. "Lying bad, it's so refreshing, it's terrible, it's really the rhythm of becoming an immortal. ”
When it was finally confirmed that the magic of the ancient spring water was good, Chen Heming danced happily, crackling with a spatula and knocking on a few vegetable pots.
After looking at the ready-made ingredients, I lit a fire and fried a "scrambled egg with tomatoes", a "small fried shredded pork", and a bowl of "mushroom greens". All of them use ancient spring water as a seasoning, and the kitchen is filled with an enticing aroma, and even a few chefs are attracted to it.
The chef's name is Chen Baogang, Chen Heming's second uncle, and he couldn't help asking: "Xiaoming, why are your stir-fried vegetables so fragrant today, and there are no special seasonings in this kitchen, is it because the ingredients purchased today are so fresh?"
"That must be my craftsmanship, the Chen family's ancestral secret recipe grandpa didn't pass it on to you, it was passed on to me, hehe. ”
Chen Baogang carefully measured the three plates of freshly fried dishes that were still steaming: "Our Chen family has a fart secret recipe, and if there is, it won't be just me and your father who are chefs, and it's still such a small restaurant for so many years." ”
After speaking, I couldn't help but pick it up with chopsticks and taste it, and my brows furrowed tightly.
"What's wrong Second Uncle, it's not delicious?
After speaking, Chen Heming also quickly picked up the chopsticks and tasted it, smelling the three plates of dishes that had just been fried, and eating it in his mouth was a feeling of instant explosion of taste buds, and the aftertaste was endless.
Chen Heming's eyes widened, he couldn't believe his mouth, "This is actually the dish I fried?"
"Don't eat the second uncle, I'm going to give it to my parents to taste, we're going to get rich, hahahaha. ”
Chen Heming quickly put the dishes into the tray and ran to the lobby. Thinking about the rebirth of welfare Gu Quanshui really did not disappoint himself, with this cheat in hand, the future catering giant will be born, a global chain, and Michelin restaurants have 8 stars.
"What kind of doctor am I, I'm a proper restaurant giant. ”
The second uncle's brows furrowed even tighter: "Could it be that our Chen family really has an ancestral secret recipe? Isn't my ancestor a small landlord who fled from Shandong? Could it be the imperial kitchen? Hey, this is really strange." ”
When Chen Minghe rushed to the lobby, only half of the diners were seated in the lobby during dinner, the other half of the tables were empty, and the upstairs box was not full.
Chen Qianer sat in front of the cash register, not knowing what he was playing. Chen Heming saw his parents standing at the door discussing things, and just wanted to go over and ask his parents to try today's craftsmanship, when he heard his mother talking to his father.
"There is a Sichuan restaurant called Spicy Girl on the opposite side, and our business here is getting worse and worse, and the turnover has decreased by one-third this month. ”
Chen Baolin took a puff of cigarette: "It's strange for you to say, why have people's tastes changed now? I like to eat that heavy taste of food, I just went to take a look, they are all full, and the table turnover rate is very high." ”
Looking at the whispering parents, Chen Heming immediately understood what the problem was.
The dishes of the Chen family restaurant are mainly local dishes. The dishes of Jiangsu and Zhejiang are mainly clear, fragrant, tender and fresh, and the taste is light. In particular, the local cuisine of Yuezhou is famous for its "stinkiness", such as stinky tofu, moldy amaranth stalks, and moldy thousands of feet, which are sweet for locals, but avoidance for outsiders.
In Kecheng Town, where the Chenjia Hotel is located, with the rapid expansion and development of the textile market, the proportion of outsiders has been much higher than that of Yuezhou locals. People in each region have different tastes, and in particular, "Sichuan cuisine", which is the most popular of the eight major cuisines.
The light taste of Zhejiang cuisine has made the business of running this restaurant worse and worse, which is inevitable in the changes of the times.
Chen Heming has many memories of later generations, and in order to successfully become the small boss of Chen's Restaurant Group, he decided to plan for his parents' future. I believe that with my golden finger and 18 years of leading knowledge, I can't be the first in the world, at least the first in the country.
For the development of a catering hotel, brand, capital, service, etc. are very important, but the dishes and taste are definitely the top priority. Like many Internet celebrity restaurants in the previous life, the selling point is a promotional package, but the taste of the dishes can't keep up, and it is often short-lived in the end.
What you earn is quick money, and if you don't make it, you will lose it to your grandma's family.
And those century-old brands, such as "Dogs Don't Ignore" and "Don't Gather Together", have a great reputation, they no longer value the quality and taste of the main dishes, the price is too expensive, the service is poor, and diners can't get satisfactory dining enjoyment after paying money.
As a result, there are fewer and fewer repeat customers, the reputation is getting worse and worse, and the losses are increasing. If the sign is down, if you want to set it up again, it's not easy.
Therefore, like the current predicament of Chenjia Restaurant, in order to solve it, it is necessary to change the current single dish, from Jiangsu and Zhejiang to help the cuisine, but also to make the specialties of the other seven major cuisines, to keep the old customers and open up new customers.
As for the characteristics of the hotel?
Now even the restaurant is about to be squeezed over, and what do you care about whether it is unique or not? If you can make money, survival is the first thing.
Chen Heming made up his mind and decided to show his parents first, many things are false, and seeing is believing.