Chapter 5 The first step to changing the style of cuisine
returned to the kitchen and asked the second uncle to prepare the ingredients, and the second uncle also wanted to see Chen Heming's cooking skills again to determine whether there was any Chen's secret recipe.
I saw Chen Heming first cut the pork loin into small strips, put in corn starch and rice wine, stirred evenly and marinated. Cut the onion, green pepper, red pepper, fungus, carrot, green onion, ginger and garlic respectively and set aside the ingredients. A spoonful of balsamic vinegar, a spoonful of rice wine, a spoonful of half sugar, two spoons of starch, and the focus is on two spoons of spring water in the space, which is mixed into a fish-flavored sauce.
Pour an appropriate amount of oil into the hot pan, put the shredded meat into the pot and stir-fry, then add the juice just mixed and continue to stir-fry over high heat, and when the meat is medium-cooked, pour the ginger and garlic and other preparations into the pot and fry until fragrant, and fry out of the pot.
The unique aroma of Sichuan cuisine fills the entire kitchen, and a plate of fish-flavored shredded pork is ready.
Different from the fragrance of Jiangsu and Zhejiang cuisine, it attracts the attention of all the chefs and small workers in the kitchen, making people salivate and move their index fingers. The second uncle was even more surprised to look at Chen Heming, who was skillful, and watched him use the most ordinary ingredients to make Sichuan dishes with strong color and fragrance, and was completely dumbfounded.
In his heart, he was even more sure that his eldest nephew had really obtained the Chen family's secret recipe.
In the hall, Chen Baolin, Lu Weihong, Chen Qianer, Chen Baogang, and several other waiters salivated around the fragrant four dishes in the middle of the table.
Lu Weihong asked in surprise, "Xiaoming, is this your cooking?"
"That is, who is your son, who can go out of the outpatient clinic, enter the kitchen, and the top ten good men in the affiliated hospital. ”
After speaking, Chen Heming listened to the praise and slipped out the words that were on his lips in his previous life.
Chen Baolin, Lu Weihong, and Chen Baogang each held a chopstick, and nodded slightly while savoring it. Chen Qianer stuffed it into his mouth regardless of thirty-seven twenty-one, and while stuffing it, he still said, "It's delicious, it's delicious." ”
A table of dishes, the wind and clouds, Chen Qianer said that he was not full, and asked his brother to fry a few more.
Chen Heming took the opportunity to say to his parents:
"Parents, second uncle, I also saw it just now, and the Sichuan Sister Restaurant opposite has robbed us of a lot of business. I made this classic Sichuan dish with fish-flavored shredded pork today, just to tell you that our restaurant needs to change its style. Jiangsu and Zhejiang cuisine is the specialty of our hotel, but this specialty is not the taste that foreign merchants like to eat. ”
Chen Baolin said with a smile: "I studied in college, I have learned a lot of things, and I have learned to analyze problems, which is not bad." ”
The second uncle hurriedly added: "Today is too surprising, Xiao Ming's cooking skills should not be studied medicine, it seems that there is hope for our store." ”
Only Lu Weihong was a little silent, she was just a little curious, the eldest young master who had never cared about the business of the restaurant at home before, and rarely cooked, why did he suddenly change today?
Lu Weihong has always been strict with her children, and has never relaxed the discipline of her children.
The doubts in Lu Weihong's heart have not dissipated, and she decided to ask her son when she goes home.
"So, I think we should re-launch some new signature dishes and start a sales campaign, not just waiting for customers to come to the door, but also find a way to attract customers. ”
Lu Weihong listened to it reasonably, and decided to test whether his son was a mouthful of harm, or really a bamboo in his chest, and said to his son:
"Then you are in charge of the hotel these days, you can do what you say, let's see the ability of the eldest young master of the Chen family?"
Chen Heming, who was still the head of the hospital department yesterday, of course he will not have stage fright, not to mention that he still has a secret weapon. If you want to become a small boss of a global chain restaurant group, if you can't even get a small restaurant, then you should go back to become a doctor as soon as possible.
Chen Heming immediately commanded the hotel's work today, and asked his father Chen Baolin to take the worker to the vegetable market to buy the "crayfish" he needed. Yes, Chen Heming decided to make the best dish today is the popular crayfish in his previous life.
At this time, there were also crayfish sold in the vegetable fields of Jiangsu and Zhejiang, but there were very few people who bought them, and the impression of ordinary people was that the crayfish growth environment was too dirty. Moreover, the cooking method of crayfish in Yuezhou is generally braised and the taste is plain.
What thirteen flavors, garlic fragrance, spicy flavor, spicy flavor, etc., Yuezhou locals are afraid of spicy and do not eat, and local chefs will not burn it.
When the crayfish were bought, Chen Heming commanded the kitchen to clean the crayfish one by one, remove the shrimp intestines and shrimp heads. He also asked the worker to crush a large amount of garlic and chop it for later use. After all, he opened a restaurant, and he didn't have to do these preparations himself, just command.
Considering that the main diners of Chen's restaurant are mainly locals from Yuezhou, it is too spicy to eat, so today's main dish is "garlic crayfish". During the cooking process, Chen Heming quietly poured two more spoonfuls of ancient spring water in the space.
When the first pot of garlic crayfish came out of the pot and poured it into the big basin, the rich garlic fragrance and oily red crayfish made everyone unable to move their feet, and even Lu Weihong and a few little waiters in the hall were attracted to it.
Chen Qianer didn't even care about the price, and took the lead in taking out a crayfish to eat, and he didn't even care about the hot hands.
"Let's try it, let's give opinions on this first pot and see if it's okay?"
There is no need for Chen Heming to say, a large plate of garlic crayfish was immediately divided by everyone. The fatty lobster meat with the unique aroma of garlic is not spicy but has a unique flavor, which makes people want to eat it.
Lu Weihong also ate one, and her years of experience in the catering industry made her immediately realize that this was a dish that would definitely make diners praise, but how to do the advertising? How can more people know that "Kecheng People" has a new dish online?
Chen Heming's sales method is very simple, tonight garlic crayfish will give each table a free plate. There is no need to go to the TV station to advertise.
Not to mention the high cost of advertising, Chen Heming thinks it is a question how much the advertising ratings and influence rate of local TV stations in Shanyin County are. First buy ingredients with this part of the budget, give them away for free, it doesn't cost much, and then let's talk about the word-of-mouth effect first.
Don't underestimate the appetite for food among foodies in Greater China. In the previous life, "A Bite of China" and "Flavor of the World" were food programs that caused a national sensation, looking at the status of Chinese food in the world catering industry and despising the world.
Young people pursue fashion, what Japanese and Korean food, French food, Italian food, I ask you: let you eat every day, your Chinese stomach can't stand it?
In his previous life, Chen Heming once went to the UK as a visiting scholar for 3 months with a group, and at the beginning, everyone was very yearning for British food, and the Chinese foodies decided to eat all over the UK.
When I arrived, I learned that the staff canteen of the British hospital was either potatoes or bread, vegetables were basically salad mixed with raw food, eggs and broad beans were boiled in water, only coffee was hot, and only ice water and ice drinks were left.
In less than a week, the whole group of Chinese was stupid, and the stomach was full of pantothenic acid. Chen Heming and his colleagues went to the supermarket to buy their own ingredients, bought an induction cooker, and opened a small stove in the apartment.
At first, the apartment administrator was adamantly opposed, and the other residents in the apartment building also had a hellish exaggerated expression when they saw it.
When Chen Heming gave a "Coke chicken wings" to the apartment administrator, the administrator no longer asked the Chinese to cook their own rice.
If you talk about the smell of braised mackerel the next day, the foreigners in the apartment can still tolerate it. On the third day, the smell of braised pig's trotters wafted through the corridor of the apartment, and the foreigner couldn't bear it anymore.
On the fourth day, Chen Heming fried a pot of meat, which completely detonated the entire apartment building. Many foreigners come to the door from time to time, some excuses to chat, some excuses to borrow something, but their eyes are fixed on the dishes on the table.
Chen Heming understood the careful thinking of these foreigners, so he happily invited them to taste their craft, and these foreigners also had a reserved expression of "It's not that I want to eat, but you have to invite me to eat".
I couldn't stop eating this at all, while eating with oil in my mouth, I kept saying oh ma god, and I didn't even have any leftover vegetables and soup, so that Chen Heming had to cook the dishes again to have enough for his colleagues to eat.
In the next few days, these foreigners even took the initiative to buy ingredients for Chen Heming to cook, and half of the cooked dishes were cooked for one person, and the entire Chinese group became the most popular person in the whole apartment.
Chen Heming simply marinated a lot of chicken wings, eggs, pig's trotters, and beef at one time, and put them in disposable food boxes the next day and distributed them to his colleagues who visited the British hospital, which completely caused a sensation in the hospital.
After that, every morning after work, from the dean to the ambulance driver, they all waited in the office of the Chinese delegation, cheekily asking for a piece of lo-mei to go back and enjoy it. All the clinical and teaching arrangements of the Chinese delegation are of the highest priority.
This is the importance of word-of-mouth, word-of-mouth is done well, and the result is twice the result with half the effort, "the gold tablet and the silver tablet are not as good as the people's reputation". A good reputation means that there are many repeat customers, and the importance of repeat customers is undoubted if a catering company wants to do well.
In 2002, there was a trend of indiscriminate bombardment of advertising campaigns, especially some health care products, and even Wahaha's marketing, and the audience in front of the TV set was tired of it, which was also an important point for Chen Heming to give up TV promotion.
Oral transmission, on the other hand, generally only occurs between close relatives, friends, colleagues and classmates, giving people a higher sense of credibility. And then this restaurant is close to you, so many people will be curious and come and taste it for themselves.
As long as the guests enter his own hotel, Chen Heming has enough confidence to let the guests stay, after all, not everyone has cheats.