1132 made a fortune, first invest 10 billion in the core machine
"How long does it take to get a TV after paying the money?"
In the crowd, someone asked.
If it's not long, you can wait, but if it's too long, you can't.
What if the money is paid and they are asked to wait for a year?
"Twenty days!" Liao Zhuolin quickly estimated in his mind and reported the time.
After waiting for more than half a month, a color TV can save seventy, eighty, or even hundreds, and everyone knows it.
Why do you have to buy it today?
On the one hand, it is because the bank can withdraw money today, and on the other hand, it is afraid of price increases. The price of color TV has been rising in recent years, and it is rare to have a cheap store like Gome Electric.
The 24-inch color TV, calculated down, is seven or eight hundred or even thousands cheaper than others!
Most of the year's salary, who wouldn't settle the accounts?
"What if I haven't got it in half a month?"
The money is in their own hands, and they are God.
If the money is given, what the other party says, you have to do it, let the money be returned? Don't think about it!
In these days, consumers are vulnerable.
"If you don't get the goods for half a month, we will refund 5% less of the purchase cost every night and one day, as compensation for everyone!" When Liao Zhuolin said this with a loudspeaker, Huang Guangyu next to him kept pulling the corners of his clothes.
If that's the case, the market will be so crazy that they'll have to pay for it.
Manufacturers won't pay for their sales strategy.
Liao Zhuolin ignored him, but said, "After the payment is scheduled, if we haven't delivered it within forty days, we will give you a color TV you booked for free!"
No one doubts what Liao Zhuolin said.
Being able to advertise on CCTV is believed by the Chinese people in these years, what is CCTV? That is the official media of the country!
Everyone understands the national policy through CCTV.
Huang Guangyu wanted to remind Liao Zhuolin that Changhong's output had not increased, and once it exceeded the production capacity of the production plant, it would be very dangerous, and the entire Gome Electric would go bankrupt at that time.
You know, this reservation plan is not only for a store like Zhushikou, but for the whole country!
"Of course, we also have to take into account the production capacity of the production plant, and once the number of orders exceeds the production capacity ......of the factory, we will definitely suspend the acceptance of reservations," Liao Zhuolin said, everyone can understand.
The crowd quieted down, some worried, some dissatisfied, some tangled, and some excited.
I'm worried that I'm afraid that the price of the color TV will drop again, and the other party will definitely not return this money.
If you are dissatisfied, you want to get a color TV now.
And the people who are entangled are undecided, not knowing whether to keep the money in their hands and wait until the goods are available to buy, or give the money first and wait for them to deliver it to their door.
What is excited is that they are looking forward to the fact that Gome Electric Appliances will really not be able to deliver the goods by then, so that they will have a TV for nothing.
"This plan will be implemented in 15 Gome stores at the same time, and tomorrow we will submit it to the relevant departments for review and notarization, and the plan will be published tomorrow...... A deposit will be submitted to the bank ......"
The original pre-sale plan had to wait until the market sales situation to make a decision.
But now, because the market is hot, I have to get it out in advance.
The pre-sale plan, various risks have been analyzed by Liao Zhuolin and others before, to ensure that there will be no big mistakes, and in order to completely beat the reputation of Gome Electric from the beginning.
"I'll just believe you! I can't get a TV now anyway......"
Finally, someone in the crowd made a decision.
With the first person to eat crabs to take the lead, it is only natural that more people will come forward.
Of course, not everyone is willing to pay first and then get the product......
15 stores announced pre-sale plans and policies almost at the same time.
The situation of other stores is better, the sales are booming, and the inventory mobilized is more, so the announcement before it is sold out does not cause chaos.
They give customers a choice, they can continue to buy today, the price will not be cheap, and if they get the goods 20 days later, it will be 70 or 80 or even hundreds cheaper.
"The statistics haven't come out yet?" Xie Kai came back from the hospital, and it was already past twelve o'clock.
In the office, Zheng Yucheng and Zhu Dekun didn't look very good on their faces, obviously, they were troubled.
"What's wrong?" Xie Kai asked.
"100,000 color TVs and 60,000 washing machines were sold out. I communicated with the railway transportation department just now, and they didn't agree to give us the ...... of urgently transporting the wagons of color TVs and refrigerators," Zheng Yucheng said, and then began to tell Xie Kai the detailed situation.
When Zheng Yucheng and them were troubled, more people were also troubled.
Even at 12 o'clock in the morning, the conference room of the Shanghai Jinxing color TV headquarters was still brightly lit, and the faces of the senior managers were gloomy, and they kept smoking, and the conference room was full of smoke.
"Preliminary statistics,Today,One day,Five Gome electrical appliances in Shanghai,Color TV sales,It should exceed 50,000 units......" Xu Zhihua saw that everyone was silent, and spoke, "We must take countermeasures, otherwise, our local market will be taken away by them." All the same models, at least 10% cheaper than our price!"
A few days ago, they breathed a sigh of relief, although the sales of Gome Electrical Appliances were not bad, they did not give them any sense of crisis.
Who knows, on the first day after the end of the New Year's holiday, there will be such a hot scene.
No one can calm down.
"Shouldn't we talk to the seller?" someone asked.
"Our color TVs have always been in short supply, and price reduction is definitely not the best solution!" Xu Zhihua meant, many people know.
The output has not come up, and the annual output is only 300,000 units.
This is still not fully put into production.
Price reduction, in the case of not large enough, is definitely not too competitive.
"Maybe we can talk to Gome and let our color TVs also enter Gome?" said one tentatively.
Changhonghuo, on the one hand, is because of advertising, and on the other hand, it is the popularity of Gome.
Venus can also use Gome's popularity to increase sales and turn Gome into their agent, and such an agent is much stronger than the previous agent.
"They haven't approached us before, will they agree?
"This method is good, we can make two preparations, first convene a meeting of the dealer leader, and at the same time send someone to talk to someone from Gome to see what conditions they want to enter Gome Electric...... Xu Zhihua quickly made a decision.
If the Venus color TV enters Gome, they can even continue to expand the scale of production.
It is not only the Venus color TV that is worried, but also the Peony TV Factory, Zhang Jie's current mood, no one can understand.
Although the capital city is large, the news transmission is also very fast, not to mention that the five stores of Gome Electrical Appliances are laid out in the whole city, which makes it easier for people to see the popularity of Gome.
I didn't want to pay attention to it, but I had to pay attention to it.
The people of the peony factory are also in a meeting, and the theme of the meeting is how to solve the pressure brought by Changhong in front of them.
Price?
That's not going to be a price reduction, it's impossible to reduce it for a lifetime.
Advertise?
Perhaps, definitely not now.
There was a meeting all night, but no constructive comments were made.
Partnering with Gome?
That's impossible,A dealer like Gome can't compare with cooperatives and local department stores that can sell Peony TV to any city in the country。
"Calling a meeting of dealers, we have to find a way to solve these problems. Changhong's output is not large at all, we must increase production as soon as possible......" In the end, Zhang Jie made a decision.
The production volume of peony color TV is the largest in the country, but it cannot supply the market demand.
He believes that the reputation of the peony factory can bring enough sales, and as long as the supply is sufficient, this will rob Changhong of a large number of orders.
Panda Factory has not yet received news that there is no Gome Electric in their city.
Not only the manufacturers of the color TV industry are worried, but even other refrigerator manufacturers and washing machine manufacturers are even more worried.
Last year, I got the most dissatisfied product of the little swan, the reputation is so bad, but it sells tens of thousands of units in a city in one day, in the long run, who still has a way to live?
This is destined to be a sleepless night.
Xie Kai looked at Zheng Yucheng, why are their thinking so rigid?
"If you can't transport by rail, you can transport it by road or by air. First of all, the backlog of various electrical appliances in the hand is realized, so that after a few days, the market demand will not be so big. Xie Kai said.
"The cost is ......" Zheng Yucheng looked at Xie Kai, this kid is not a family and doesn't know that firewood, rice, oil and salt are expensive.
"It's not expensive. And it can't be air freight all the time, isn't it? Air freight is just a supplementary means......" Xie Kai said his thoughts.
It wasn't until 4 o'clock in the morning that the sales statistics for the previous day came out.
"In the five stores in the capital, the inventory of 100,000 color TVs is all sold out, and the number of reservations is 47,321 units; the Little Swan washing machine, the inventory of 60,000 units is all sold out, and the number of reservations is 32,356 units......"
"All 60,000 color TVs in Shanghai were sold short, and the predetermined number was 27,934 units......"
"Today, a total of 210,000 color TVs, 98,003 washing machines, 34,213 refrigerators, and 8,375 air conditioners were sold...... The total sales amount is 473,212,763 yuan, and the scheduled amount is also more than 80 million ......," Liao Zhuolin's voice trembled as he reported the data.
It's exciting.
"Whoa, whoa, ......whoa," everyone applauded excitedly.
Zheng Yucheng jumped up with excitement.
Although the sales in the south are not as high as in the capital, the total amount is far beyond their imagination.
"Now that funding is no longer a problem, immediately notify all factories, work in three shifts, and make full production ......" Zheng Yucheng immediately decided.
Xie Kai asked all factories to produce before the New Year, but Changhong refused because he hoarded 500,000 color TVs......
In just one day, almost half of the inventory was sold, and that was enough.
"Tomorrow, early tomorrow morning, let's go to Minister Shen and tell him that we are going to invest 10 billion in the early stage!" After coming down, Zheng Yucheng said to Xie Kai excitedly.
Ten billion is not enough?
Don't you see that this is just the early stage?