1131 Didn't you say that the Chinese were very poor these years?
Xie Kai looked at the old guy speechlessly, "Lao Zheng, I shouldn't have broken your dream, but you have to understand that there is only such sales in the past two days, and in the future, there will be fewer and fewer...... Even if it really sells 100,000 units a day, Changhong's output can keep up?"
"Uh......"
Zheng Yucheng really didn't think about these problems.
"Of course, although the sales in the future will not be as hot as today, it will not be much lower. Just the price,We are a lot cheaper than other brands,The popularity brought by advertising,As long as it works well,This year,There will be some color TV production units that can't go ......bankrupt," Xie Kai said with a sinister face.
When the inventory in these stores is sold out, pre-sales will begin, and production will be expanded according to market orders.
Anyway, Changhong must become the leader in the field of color TV.
"Maybe other units will see that the market is so hot, and then they will frantically expand their production capacity......?
These situations are all possible.
Xie Kai didn't care at all, "The market follows a law of survival of the fittest." In terms of technical strength, there are few companies that can compare with Changhong; in terms of strong capital, how many units do you think can come up with billions like us?"
Zheng Yucheng shook his head.
"Therefore, what we need now is not only to expand production capacity, but also to strictly supervise quality, not to allow any quality problems, and not to relax the quality requirements because of large market demand. This is the foundation of our future. Xie Kai said very seriously.
He knew that Zheng Yucheng and these people usually don't take civilian products seriously at all, and it is normal to relax the requirements for quality for the sake of funds.
You can't do that.
A great opportunity cannot be wasted like this.
"Don't worry, no, our quality management team will never relax. Zheng Yucheng said with some humility.
He did have such a mind just now, make money quickly, and sell Changhong's equity after making a profit, so that at least several times the profit can be obtained.
Xie Kai sighed and didn't say anything more, such a thing is not a matter of words that can change a person's views and habits that have been cultivated for decades.
Fortunately, the current 404 needs an arbitrary leader like Zheng Yucheng.
After walking around, the two went directly back to the office.
I didn't rush back to the hospital, and waited for today's sales statistics with Zhu Dekun and others, who were so excited and restless.
By 12 noon, all the 30,000 Little Swan washing machines in stock in five Gome shopping malls in the capital were sold out, and they were urgently transferring goods from the transit warehouses rented in the suburbs.
"It is worthy of being the capital, the purchasing power is strong, and I bought 30,000 washing machines in half a day......" Seeing Xie Kai and Zheng Yucheng coming back, Zhu Dekun said excitedly, "Xie Kai, the effect of your advertisement has been reflected." ”
"Mr. Zhu, this is just the beginning. Washing machines are in greater demand than televisions. Xie Kai said with a smile.
It's only 30,000 units, which is not much at all.
After the capital's population exceeded 10 million in 86, it has not grown much in recent years, and even if it has the largest population, it is the largest market. There are more than 6.6 million urban non-agricultural households, and the purchasing power of these people is the highest in the country.
The population of Shanghai also exceeds 10 million.
These two cities have the highest purchasing power of all cities in the country, and the number of people is also the largest, otherwise, the first batch of 15 stores of Gome Electrical Appliances would not have opened five in each of the two cities.
30,000 washing machines, which is really not much.
"Why hasn't it come out yet? Isn't it almost six o'clock when there should be no one?" Zhu Dekun anxiously waited for the result, and so did Zheng Yucheng.
Today's sales can give them a glimpse of the approximate sales in the coming year, other cities do not have such strong purchasing power, and the number of stores opened in a city will not be small.
"Don't worry, if you don't do it today, you have to wait until after twelve o'clock in the evening......" Xie Kai said with a smile.
Seeing that the people in the office were going to deliver food to the old lady and Moqi, he took the initiative to undertake this task, and it was really torturous to wait here like this.
The street lights on the streets of the capital are not very bright.
At this time, the flow of people in front of Gome Electrical Appliances stores has not decreased, and there is even an increasing trend.
In Shanghai, Huadu, and Shenzhen, such a scene is also being staged.
Inside the store, buyers waving old man's heads crowded at the cash register, and bundles of old man's heads were packed in cardboard boxes directly behind the cash register.
The salesperson's voice was hoarse, and everyone was exhausted.
Since ten o'clock in the morning, all the staff have not eaten the water, and the surging buyers have not decreased, so that these young salespeople have not even had time to drink saliva.
"Jingle Bell ......"
The phone kept ringing, and Liao Zhuolin, who was sitting in the office, had not put down the phone in his hand, and another phone rang again.
The three telephones in the office are ringing non-stop all the time.
"Say, 5 cars of color TV, 5 cars of washing machine, 2 cars of refrigerator, 1 car of air conditioner, good ......"
Hang up the phone, pick up another phone, and ask the warehouse to transfer the goods......
"Mr. Liao, I have to think of a way, I can't go on like this......" Huang Guangyu said hoarsely to Liao Zhuolin, who was exhausted, "The washing machine has not been supplied, and there are only a few hundred color TVs left......"
"Didn't the Zhushikou store store 7,000 units?" Liao Zhuolin has been dispatching in the office, and the phones of 15 stores in 4 cities have hardly stopped answering the phone.
Everywhere is asking for the transfer of goods, and the managers of each store go to direct the scene to avoid stampede accidents, and there is no time to dispatch.
Huang Guangyu also didn't have to be idle.
"Transfer!"
"Mr. Liao, why don't we just unload the goods in the store, and let the person who wants to buy pay the money directly, and take the order to pick up the goods in the car outside?" Huang Guangyu suggested, "It's not a matter if it goes on like this, the people in the store have been waiting for the goods to arrive, and the people outside can't come in......"
"That's it!"
Liao Zhuolin was also anxious.
They have the goods in their hands and there are many consumers who buy them.
"In addition, the notice will go down, and the price will not increase tomorrow, and it will still be 94% off. Seeing Huang Guangyu go out, he added.
Huang Guangyu nodded and went out directly.
Liao Zhuolin, whose throat was dry and his lips were already peeling, was about to serve a glass of water poured at noon on the desk when the phone rang again.
"What? The warehouse is out of stock? Isn't there 55,000 color TVs in the warehouse?" Liao Zhuolin jumped in shock when he received the call.
The 100,000 color TVs in the capital are about to be sold out!
Are the people of the capital so rich?
"Jingle Bell ......"
"The washing machine is gone?"
Liao Zhuolin's face twitched constantly, the Little Swan washing machine, the various stores in the capital plus the warehouses in the suburbs, the total number is also 60,000 units.
That's it for a day, gone!
The phone kept ringing, and there were not many left of the Little Swan washing machine and Changhong color TV in Shanghai......
"It's crazy...... Rao is used to seeing big scenes, and Liao Zhuolin is also frightened by the strong spending power shown by buyers.
"Mr. Liao, our store here, we have to transfer the goods......" Huang Guangyu is back again.
"The warehouse is out of stock...... Liao Zhuolin said with a wry smile.
Huang Guangyu was shocked.
It's a joke, right?
But when Liao Zhuolin explained the situation, he didn't know what words to use to express how complicated his heart was.
"Let everyone pay the money first, the first batch of goods will not arrive in a week, and then door-to-door delivery will be ......" Liao Zhuolin made a decisive decision.
"Give money first, if you don't want to ......"
"If you don't want to, let them wait for the goods to arrive, notify them, and then pay for them when the time comes. Liao Zhuolin couldn't help it.
There's no way around it now, right?
It takes more than ten days to transport the Changhong color TV here, and the freight train needs to make way for the passenger train.
"But in this way, it will make the people who have been waiting in line outside angry!" Huang Guangyu said with a sad face.
"Then give them a part of the compensation, and those who are willing to pay today will be converted into nine. As the general manager of Gome, Liao Zhuolin naturally has such a right.
4 percentage points, which will make the profit much less.
But for now, it can only be like this.
"Hello everyone, I am Liao Zhuolin, general manager of Gome Electrical Appliances, first of all, thank you very much for choosing Gome...... The enthusiasm of everyone today is something we did not fully anticipate...... So, here, I have bad news to announce to you that in the capital city alone, we have sold out all the 100,000 Changhong color TVs and 60,000 Little Swan washing machines in stock......"
"We've been queuing for so long, and you're telling us it's sold out now! No, I want a color TV!"
"The bank is out of money, and I finally borrowed enough money, and you told me there was no ......"
"Didn't you say you had plenty of stock?"
"Liar!"
“……”
Before he could finish speaking, the crowd outside the door became chaotic.
More than a dozen security guards are trying to maintain order, and if the situation gets out of control, it will be very dangerous.
"Please be quiet, please be quiet, listen to our solution first......" Liao Zhuolin hoarsely shouted for a while before the chaotic scene that was about to get out of control calmed down a little.
"I know it's a great atmosphere. We also want to sell more products...... Now it has been urgently transferred from the production plant...... In order to protect everyone's interests, you can pay the money today, and we will deliver the goods door to door in order as soon as they arrive...... In order to make up for everyone, all products are calculated at a 10% discount if they pay the money first......"
The scene slowly fell silent.
Although many people are still making a fuss, shouting that they will get the goods now, everyone also knows that they are out of stock.
Instead of watching the situation hot like other dealers, they continue to raise prices on the grounds that there is no stock.