"Sun Zhengyi is a nouveau riche in the investment world, and Gu Kun is a nobleman in the investment industry. ”

This is the deep impression left by Ma Feng and Cai Chongxin, after chatting with Gu Kun about investment, trying to persuade Gu Kun to invest more eyes and funds in the Internet industry and failing to persuade him.

Gu Kun not only avoided entering the market at the high level of the bubble, but also left a reputation for foresight. When the bubble bursts in the future, the urban legend about his vision will also spread throughout the Chinese venture capital circle with the rise and witness of Ma Feng.

It's just that Gu Kun actually doesn't know much, he is still a layman in the investment field at nature. Only a little bit of understanding it, it is just right to loom out first, and if you say more, you will be goofs, which can be described as eating and wiping clean and fully squeezing out the surplus value.

After the negotiation, Gu Kun inevitably set up a table to entertain the other party. Ma Feng toasted very generously and thanked Gu Kun from the bottom of his heart:

"Listen to your words, win and create a ten-year business. With today's harvest, my brother should toast you, I'll do it, you are free. ”

Gu Kun didn't take it big either: "It's easy to say, since I voted for you, there will be opportunities for all-round cooperation in the future." If you really start doing domestic e-commerce in the future, will I still be useful for other businesses - for example, if I am a top European luxury brand with a controlling interest or shareholding, you are not allowed to sell fakes on your future e-commerce platform?

Don't be in a hurry to explain, I know that you are only a platform and do not operate yourself, but you also have the obligation to supervise, others sell fakes, and you have to take responsibility to beat me to death. In addition, in the future, those Lan Fang, Malaysian specialties, and high-end hobby products that I will handle will also have to be beaten and killed by heavy hands on holidays.

Even if it's not a fake, it's just beyond my agent's authorization to sell goods privately, and it will be the same for me to die. I want to make sure that the high-end goods that can be bought in Lanzhou must be the most distinguished guest who comes to Lanzhou in person, or at least sends subordinates to Lanzhou to buy them, and they are not allowed to sell them online!

Of course, those brands that I don't have a stake in, don't control, or even compete with me, if you have a third party selling them in the future, you will turn a blind eye and get over it, just don't openly shout. In less than ten years, I want all luxury brands in the world to have a good eye: any brand that does not allow me to take a stake in someone is also protected by law in Huaxia, but in fact, its fakes will be easier to buy on the Internet, and the debasement of other brands will be deepened!"

Ma Feng and Cai Chongxin heard a sore tooth, and secretly gasped imperceptibly.

Co-authored investment Ahri Baba still has this kind of attempt?

However, Ma Feng also had to explain hard: "You are too famous, we don't have this ability, we are only a supplier platform, which provides cooperation channels between enterprises, and is not consumer-oriented." However, if there is a fraudulent order found in the enterprise-level cooperation, we will still try to find a way to block and deduct their integrity deposit, but we really can't promise more. ”

At the end of 98, Ma Feng couldn't have imagined that the transaction cost of the Internet would be so low that it would penetrate into every household in the future, and even the 2C business could be afforded. I didn't expect him to open Taobao in the future.

Gu Kun smiled and said, "Ability is not important, I will just say it casually, it is good to have this heart." ”

Ma Feng naturally could only smile: "That is naturally incumbent." However, if you are still a friend of mine, there is a sentence I still want to advise: even if you think that the Internet industry is now in a big bubble, it is worth thinking twice about whether you have to meddle in luxury goods.

You also said that those businesses that have lost their share cannot be invested, and the status of luxury goods is enough, but you are not a Chinese private brand, and you also know that Chinese private brands cannot be made. Then if you blindly buy French and Italian brands to share shares, in the final analysis, isn't it helping foreigners make Chinese money?

Originally, it was necessary to spend foreign exchange on the Lan side, but it was also spent on patriotic Chinese, and now the local currency of the Lan side has also been changed to RMB, which is understandable. Now, I'm afraid that if there is any more xenophobic national attention in the future, your business will be affected. ”

Cai Chongxin on the side, he was a little disgraced when he heard these words, he didn't understand Gu Kun's friendship with Ma Feng, for fear that Ma Feng's straightforward words would stimulate Gu Kun, so he hurriedly pulled Ma Feng's sleeve under the table.

However, to Cai Chongxin's surprise, Gu Kun was not angry at all.

"There are different points of view, so you can say that, but I don't agree with you saying that 'investing in foreign luxury brands is helping foreigners make Chinese money', on the contrary, I think what I am doing is still a patriotic act to help the Chinese world earn foreign exchange. ”

"Letting Chinese people use their foreign exchange reserves to buy luxury goods is also a kind of foreign exchange earning?" Ma Feng felt that it was a big joke in the world, and his IQ was insulted.

Gu Kun's cheek was so thick that he didn't wave: "Of course, because I didn't create this demand." The logic of tourism and luxury business is exactly the same, that is, the sense of class difference, scarcity, and superiority that no one has. No matter how common a country is, this need exists.

Therefore, if the Chinese want to buy luxury goods, especially with the level of cultural pride and self-esteem of our Chinese today, whether or not I have it, we will spend about this amount of money on foreign luxury goods.

With me, I can finally make a screening guide, invest some money in cooperation with relatively more pro-China and China-friendly brands, and some of the money earned can flow back to the pockets of our Chinese nation, and Lan Fang can also make a little difference from it - both public and private, isn't it beautiful?"

Earning foreign exchange is nothing more than opening up sources and reducing expenditures.

Huawei makes money from open source, and Gu Kun makes money from throttling.

Just as being an official is serving the people, being a cleaner is also serving the people. There is no high or low level in earning foreign exchange, but the division of labor is different.

When a person needs to buy luxury goods, he is destined not to buy domestic goods.

If you buy domestic products, you can't call them luxury, you can only call them trendy brands.

Ma Feng and Cai Chongxin were silent, feeling that Louis XIII in the cup was a little bitter.

It seems that there is no solution, Gu Kun always tells the truth.

Ma Feng scratched his hair that was not a cat, and seemed to scratch off a few of them, which became more sparse, before he was unwilling to find a counterexample: "However, when French people buy luxury goods, they buy French goods! ”

Gu Kun sincerely restored his positive color, and carefully and without prejudice, he thought about Ma Feng's point of view.

"Hmm...... That's not bad, the French are a special case, well, I take back what I just said, that's a bit too absolute. However, the cultural pride of the French and Italians is not comparable to that of other peoples.

Italians have always considered themselves to be the source of Western civilization, with ancient Rome and the Renaissance, and France is the pride of Western culture and the originator of enlightenment in modern times. We Chinese have been poor and weak for so many years, and our cultural pride cannot be recovered within two generations. Two generations later...... At that time, these French and Italian luxury brands I invested in, even if they go out of business, or at least they are not profitable, I will admit it, and then I will launch shares in advance. However, at least for thirty or forty years, this situation cannot be reversed, and my generation still has the historical mission to be fulfilled by my generation. ”

Gu Kun suddenly had a sense of Franco-like historical heroism.

In the eyes of the world, Franco is nothing more than the dictator of Spain, but how many people know what he said when he taught the young Crown Prince Juan Carlos?

"Your Highness, you don't need to understand those dirty poisonous vegetables, when you ascend the throne, these will not be used, this is the historical mission of my generation.

I had to poison the vegetables, and that was because the people had to play on the premise that the winning side would not kill the losing side in one term. But it is a pity that as of our generation of Spaniards, there is no such foundation, we do not have a tradition of repeating the game, only the tradition of chasing the poor and cutting down the roots. ”

Gu Kun also has the historical mission of his generation, and the great contemporaries of the Chinese people's real cultural pride are not what he cares about, and he may have retired by then.

However, Gu Kun didn't have time to be lustful for too long, because Ma Feng's rebuttal interrupted his thoughts:

"I don't agree with you! The French and Italians have a very strong sense of cultural pride, but we Chinese are not bad, who is not proud of the 5,000 years old? Even if the Italians go back to ancient Rome, it is only more than 2,000 years. When it comes to science and technology, military and economy, we are not as good as the West, I admit it. To say that cultural pride is not as good as that of the West, I don't think. ”

Gu Kun smiled: "I'll ask you the simplest question, do you think Chinese food is delicious?"

Ma Feng: "Of course Chinese food is delicious, not to mention anything else, if you want to talk about food culture, the West will also be beaten by us." ”

Gu Kun: "Look, you're excited, this is a flaw." The true highest level of cultural pride is not exciting. For example, if a Wanwan person mocks you and says that mainlanders can't even afford instant noodles, tea and eggs, you will definitely refute it angrily, right?

But in another 20 years, when your son's generation grows up, and they hear similar remarks again, they will not be angry at all, they will only take it as a joke, and at most they will laugh back with a 'hehe, shark arm', and they will not bother to answer.

That's about the level of cultural pride we have compared to the French. Because Chinese food is indeed delicious, but the international community does not recognize you and does not think that you are high-end, you are prone to resentment, want to compete with others, and are eager to prove yourself. It's the same as a corporate executive with no academic qualifications who gets annoyed when asked about his academic qualifications.

The French face the same question as you, and in the face of other countries in the world questioning French food, they don't bother to answer at all, and they don't bother to prove it, so they just 'hehe' it's over. Only those who are anxious to prove will be in a hurry to buy foreign luxuries, because this is also a kind of proof.

I've dealt with Western media a lot, but I'm afraid you don't know, many Western media outlets are now trying Chinese food in foreign environments in exchange for ratings and clicks. So much so that those black people on the streets of California misunderstood, and every time they saw someone setting up a stall to eat oriental food, they would go up to solicit business: you give me $100, and I can drink a whole bottle of Zhenjiang vinegar or Pixian bean hot sauce. Is this still promoting Chinese food? Actually, it's just watching a monkey show. ”

Whether it is Tim Cook or Musk, who sells battery cars, when their products encounter a public relations crisis in China, the consultants of their design team will teach them to "eat a set of pancakes and fruits/boiled/fried liver in public, showing his cultural affinity for China, and then those Chinese with inferiority in their bones will identify with your brand".

There are also many shameless YouTube overseas Chinese self-media accounts, all of which are engaged in this business. On the surface, it is said that it is to promote Chinese food culture to the outside world, but in fact, what it is doing is to spend money and at least give away gifts and let people eat for free to lure white and black people to appear on camera and say a few delicious words, and then earn traffic. In the end, this kind of behavior made foreigners despise Chinese food even more: hehe, it's the spicy chicken that paid me to say it was delicious!

Chinese food is indeed delicious, but it has become a trick for foreigners to "win the favor and business of Chinese people by saying that Chinese food is delicious", which can only be said to be a kind of cultural sadness.

Why rush to get foreigners to admit it?

Desirelessness is the greatest self-esteem.

Chinese food is just one of the easiest examples to see, and there are many more such cultural pride gaps.

Gu Kun asked himself, in this era, no Chinese person can see this more thoroughly than him, which is destined to be the only middleman he is most suitable for this kind of pretending business.