Standing at the door, Anna said no less than a dozen international sports brands in one breath, which really scared Lu Yu......

So, he stopped Anna's introduction, took the email and fax in her hand, looked at it, and muttered, "Oh my God...... You're right, it's a big problem......"

"They can't wait to meet you, what should I do?"

"I'll talk about it then, now I just want to relax...... The specific time is up to you, but preferably two weeks later. ”

"Why?"

"Because in the past few days, I am going to go back to the country to deal with some things. ”

Anna nodded, "Okay, I'll take care of this here." What time slot do I need for my flight?"

"Tomorrow morning. ”

"Good. ”

"Thank you. ”

"You're welcome. ”

......

Back at the hotel, Lu Yu simply packed his luggage.

Had a good night's rest.

Early the next morning, bidding farewell to his colleagues in the United States, he took a special car specially arranged by the Discovery Channel to the airport, and returned to China on the earliest direct flight to Jiangnan.

On the first day he arrived home, Lu Yu didn't do anything, and he was jet lag all the time.

After getting used to the time, he spent the next few days in the studio, planning to expand the store and introduce new problems.

Recently, with the popularity of live broadcasts, the studio's business is also very good.

All kinds of skateboards and equipment were once sold out of stock.

In addition to skateboards, there has been an increase in the number of people asking about surfboards and wingsuit flight suits on websites recently.

However, because of the particularity of the flight suit, this equipment is far from the time of mass production.

Even if it is to develop, it will be a long and complicated process.

In this world, even skydiving has not been popularized.

Not to mention wingsuit flying.

The reason why people are interested in this sport is just a matter of subjective feelings.

Lu Yu decisively gave up the flight suit and prepared to put his focus on surfing first.

Surfing, no matter how you put it, is also a sport in the same vein as skateboarding.

Relatively speaking, it is still relatively easy to accept and popularize.

Even if you don't have any foundation, you can wear colorful beach pants and bring your own board to practice playing in the ocean.

Don't be obsessed with too many things.

The danger is also within acceptable limits.

Soon, after having this plan, Lu Yu contacted Li & Fung Foundry for the first time and told them his thoughts.

When the business came to the door, Boss Zhou must not refuse to come, and discussed the price with Lu Yu on the spot.

Because of the previous cooperation to pave the way, everyone's relationship is also familiar.

Zhou Li is a shrewd businessman with a long-term vision.

In order to maintain a long-term cooperative relationship with Lu Yu, this time he gave a huge discount!

Compared with the previous price, it is several percentage points cheaper.

After negotiating the price, Lu Yu immediately purchased the design drawings of the surfboard in the system, and then checked the [Master Guide], turned the specific production process into written text, and sent it to Chen Gong.

Surfboards are much easier to make than skateboards.

The only trouble is the production of various accessories.

Like what kind of foot rope, various types of rudders, special wax blocks, skid plate surfaces, etc., all need to be carefully considered.

Secondly, the related peripheral props are also diverse and diverse.

Not to mention the most basic such as surfing clothes and winter clothing, just the waterproof backpack, you can design several styles according to the different storage attributes of the long and short boards.

Thanks to the help of the Master Guide.

Otherwise, there are so many things, even if you sort them out for a month, I am afraid you won't be able to figure it out......

......

After processing the order, Lu Yu hired a team of professional network technicians to enrich the operation process of the studio.

Let's expand the store.

It's definitely a two-pronged approach.

In the age of the Internet, brick-and-mortar stores are certainly not so high-priority.

Therefore, it is natural to start with online business first.

And because of the addition of new products, the first thing to do is to unlock the product category on the homepage of the official website and build momentum for the new product.

Secondly, in order to construct one's own thoughts, the propaganda of other movements is also indispensable.

There should be, there must be!

Again, and most importantly, the face project must be in place!

Most of the people who like extreme sports are young people, and while taking into account pragmatism, the appearance must not be missing!

The slogan should be loud, and the brand should be beautiful!

As for expanding the entity.

It won't happen overnight.

Because the entity Lu Yu is talking about is not a small store, but an outdoor brand covering extreme sports patents, equipment, clothing, supplies, experience projects and other aspects!

Funding is not an issue.

But you have to get it straight.

At the end of the day, let's build a blueprint first!

And then attack them one by one!

With a plan, action is not far off.

......

Rice country.

Portland.

Portland is a veritable "sneaker mecca"!

Nearly 800 sports brands and outdoor products companies from all over the world gather here!

At this time.

Inside the SPORTS Industrial Park.

In the building of the headquarters of Adidas.

Michelle, who was the marketing director of North America at the time, looked at the reply email in the mailbox and was worried about one thing.

A few days ago, they sent Lu Yu an invitation to cooperate, but the final reply was that they could not meet until two weeks later......

Although the matter has not yet been decided, because of the imminent movement of the next door in recent days, Michelle's heart has always been up and down.

According to reliable sources, in order to win down that crazy Chinese, they have opened an endorsement contract worth $200 million!

This matter has spread all over the circle, and it has been said with nose and eyes, and there is something to worry about.

If this is true, this is definitely bad news for Adidas......

Because Michelle believes that no one will refuse this grand prize!

Even if he can go to heaven and earth, I'm afraid he can't.

And at the same time that Nike noticed Lu Yu, Adidas also made a move.

Still, they were a step slower,

In the end, in order to remedy the situation, the management of the United States headquarters communicated with the headquarters of the country as soon as possible, and offered Lu Yu more favorable conditions than Nike.

It's a bit of a bit of a success if you don't succeed.

But the result was to postpone the meeting......

......

In recent years, the battle between Nike and Adi has become more and more intense.

It is not uncommon to compete for the market and spokespersons.

Now, seeing Lu Yu, a signboard that can consolidate the market and expand its strength, no one will let anyone.

is different from big-name stars, and today, Lu Yu's fan audience and influence are already very considerable......

The popularity of a single live broadcast is not uncommon to break tens of millions.

Who wouldn't want to take a bite of such a big cake......

As long as you grab it, you can bring infinite benefits to yourself!

"Hoo ——!"

Turning off the mail, Michelle let out a long sigh, picked up the phone, thought for a long time, and finally dialed a number.

After a long time, a woman's voice sounded through the earpiece.

"Hello?"

Hearing someone respond, Michelle immediately said: "I'm sorry, Ms. Anna, I apologize for my presumptuous behavior, and I ask for your understanding......"

"Who are you?"

"Oh, I'm the person in charge of the Adidas Mi headquarters, my name is Michelle. ”

"Uh...... I got your phone number from another source, and I know it's a bit reckless, but there's one thing, and I'd really like to get a reply from you right away - when can we meet Mr. Lu? Well, yes, I want to talk about endorsements......"