305 Luxury Marketing!
On the afternoon of the second day of the Lunar New Year, Wei Xun and Chi Tang came to Medal Media together after having dinner at home.
Mao Bin, Dong Zhen, Zou Min and others, who were working overtime, didn't expect the 'future boss lady' to come over suddenly, so they all hurried out to say hello.
"Happy New Year, everyone, I stayed up all night yesterday, it must have been very hard. ”
Chi Tang carried the coffee and desserts bought on the two big roads, and said with a smile: "No matter how busy you are at work, you have to combine work and rest, eat something and rest first, I booked a place in a nearby restaurant in the evening, and I will invite everyone to have a good meal when the time comes." ”
I have to say that sometimes women are indeed more delicate and sleek than men in terms of human sophistication.
At least Wei Xun never buys desserts or invites employees to dinner like this, and he has always done this kind of thing simply and rudely, that is, giving out red envelopes.
But to send red envelopes, some similar small rewards with a human touch are also indispensable.
At least Dong Zhen, Zou Min and others are still working overtime during the Chinese New Year, and now when they hear Chi Tang's words, they all feel a lot in their hearts.
Mao Bin joked: "It's still my sister-in-law who is considerate enough." ”
Chi Tang was not shy when he heard this, and said with a smile: "Just say to your sister-in-law, I should send you a big red envelope later." ”
Everyone burst out laughing.
Wei Xun patted Mao Bin on the shoulder, and then said with a smile to Chi Tang: "Then you go around the company, let's have a meeting first." ”
Chi Tang nodded happily: "It's okay, you're busy with yours, don't worry about me." ”
During the Spring Festival, it is the busiest time for various film companies, basically Mao Bin and others, including Wei Xun himself, can only take a short break after the New Year.
Twenty minutes later, everyone was seated in the large conference room.
Wei Xun looked at the documents sorted out by several directors overnight and asked, "How about the film schedule that can be obtained so far?"
Mao Bin immediately said: "Let the Bullets Fly" is still 18% of the film schedule, and the box office reverse growth started today, because "People in Embarrassment" broke out, and the two films achieved each other. As for "People in Embarrassment", there are only 5% more films scheduled today, and "Year Beast" and "Fantasy Forest" have smashed a large amount of ticket compensation, and it is suspected that they have also made a profit at the box office, just to stabilize the basic plate of the film schedule. ”
Everyone realized that "People in Embarrassment" was menacing, and in order to keep the film schedule, they began to grit their teeth and throw money at the market.
And it's the second day of the movie's release, "People in Embarrassment" has gained popularity by relying on attendance, and the word-of-mouth has not yet been completely fermented, and it is estimated that the theater chain is also considering the potential of this film, so they tried to give some more films, but they didn't give much.
To believe whether a small-budget film can be a big hit, you still need to continue to watch the feedback of the market.
Zou Min asked as if suggesting: "Mr. Wei, should we also add a part of the ticket to make up the budget for "People in Embarrassment"?"
Ticket supplementation and pry arrangement, such a move, the first thing to start playing is the medal media.
So everyone is familiar with this routine.
Wei Xun pondered for a moment when he heard this, shook his head and said: "Now everyone is smashing tickets to make up, and we are also smashing, which is equivalent to forming a vicious circle and wasting money." In this way, we will change the way of marketing, combined with the social problems reflected in "People in Embarrassment". ”
Dong Zhen hesitated for a moment when she heard this, and asked, "Social problems?"
"Yes, social issues. "People in Embarrassment" fits the problem of difficult to find a ticket for the Spring Festival and migrant workers in real life, and the problem of arrears of wages is at the legal level, and we can't help, but we can start with the Spring Festival ticket. ”
Wei Xun said with a smile: "After the meeting is dismissed later, you go to contact the major airlines, railway bureaus, or bus passenger transport companies, and express that the medal media can privately make wallet machines, chartered trains and buses, and even ferries and tractors. ”
Returning home for the Spring Festival is often hard to find.
It is also difficult to grab a return ticket after the Spring Festival.
But don't worry, Medal Media has you covered!
We charter flights, railways, buses and even cruises, so that you can go to any location you want to go on time and on time in the Spring Festival return army!
Marketing isn't just about spending money, it's about spending money!
Tens of millions of tickets are smashed into the market, maybe there will be no sparks, but tens of millions of tickets will be scattered, which is really good and can be praised.
Dong Zhen and the others' eyes lit up when they heard this, and their admiration for Wei Xun could be described as a five-body throw.
This planning and publicity plan is amazing!
So, after everyone discussed the specific lottery plan, they quickly dispersed the meeting and began to contact airlines, railway bureaus and other transportation agencies.
That night, "People in Embarrassment" released such a message on the newsletter.
@电影人在囧途:
Since the release of "People in Embarrassment", many viewers have complained about the Spring Festival homecoming and the difficulty of buying tickets for the return trip. In the movie, Niu Geng and Li Chenggong went through a lot of hardships and exhausted all kinds of transportation before they finally returned home smoothly, which is really sad.
This Spring Festival, are you also like Li Chenggong and Niu Geng, worried about tickets?
Don't worry, because today I want to tell you a good news, "People in Embarrassment" has contacted @ Eastern Airlines, @京市铁路局, @沪市铁路局, @蓝天大巴客运, @公主号轮渡, @铁牛拖拉机, and other transportation companies to give you free return tickets!
From today onwards, if you buy a ticket for the movie "People in Embarrassment", you will have the opportunity to get a return ticket for the Spring Festival, it doesn't matter if you can't buy a ticket, we will buy it for you!
We really can't buy tickets, so we charter flights, trains, and ferries!
As a warm reminder, the train is operated by the state department, and the railway department will only consider departing if the local passengers reach more than half of the seats of a train at a certain time.
Therefore, chartered trains do not participate in the lottery, and according to the classification of big data, we will help negotiate with the railway department to increase the number of trains in the areas with the most tickets for the movie "People in Embarrassment".
This newsletter is also accompanied by a set of diagrams.
There are photos of airplanes, high-speed rail, buses and other means of transportation, and on these means of transportation, there are red silk on the 'people are embarrassed to love the return line'.
After the news of "People in Embarrassment" was issued, Wei Xun liked and forwarded it as soon as possible.
Then, Bao Qiang, Gao Zheng, and even Bai Qianqi, Zhai Qing, Zhong Xianxian, Shi Fan and other friends in Wei Xun's circle came to help forward their support.
Such a large luxury and large-scale campaign, such a fierce propaganda offensive, immediately aroused the attention of a large number of netizens on the news.
In fact, the ticket compensation sent by various film companies may be more than the return ticket sent by Medal Media this time, but the ticket compensation is a few yuan, and the small amount of more than a dozen yuan is far from the shock of the return ticket of the plane and high-speed rail.
Ten planes, fifteen trains, three hundred buses, two ferries, and even a number of tractors.
When these pictures circulated, the hot search of the news was also detonated!
#人在囧途送返程春运车票#被迅速顶上了热搜第一名!
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