More than two dozen celebrities from the top sports, Hollywood and luxury industries each come on vacation for at least three to five days, which adds up to more than two and a half months. Those who bought early grabbed the initial right to pretend, so they will have to tie in for a few more days in the off-season.

So after just one lunch break, Gu Kun put the lease of the royal suite of the Burj Al Arab Hotel from August 10th to the end of October, and it was full.

Coupled with the off-season consumption of the first seven or eight guests, as well as Soray and Armani, who came to the door to beg for money and accommodation, the entire month of November and early December also accounted for more than eighty percent, leaving only two percent of the days for the relatively temporary VIPs to add stops.

In the last half month of the year, Gu Kun is not in a hurry, because even if the tourism tide in the Western world will recede at the end of this year, it is the peak season around Christmas after all. Even if the people of the Oceanic country are generally sad this year, and it is difficult to be in the mood to travel temporarily, the person who is in Asia is also celebrating Christmas, Gu Kun is very sure that he can fill the royal suite in the Christmas season by relying on the top rich people in this book.

The peak Christmas season in the West lasts until after New Year's Day, about the entire beginning of January, and then it can be connected to the Spring Festival winter vacation in the Chinese world.

By then, it was already the beginning of 2002, and it was not difficult to transfer a few Chinese guests who were particularly rich and extravagant, took the route of showing off their wealth, or wanted to cooperate with Gu Kun in business.

What about a huge country with more than a billion people, can't you pick out five or six high-rollers who are willing to spend a million days in a hotel?

The small crisis that "after mid-September, there is a possibility that Western tourists will drop sharply, resulting in not enough and not enough Western celebrities in the early days of the Burj Al Arab" has been temporarily eliminated.

Looking at Gu Kun's hand-picked results, Lin Ying, who also made a two-hour phone call, couldn't help but be discouraged by some birds:

"Husband, you are really efficient, just chatted for two hours, and arranged for the royal suite that was close to Christmas. If I give notice of this kind of business, there will be far fewer people who will bird me.

Finally, I was a little interested, so I was willing to hold the presidential suite for a few days, and most of them were the cheapest ones for 80,000 a day. Fortunately, you sold all the royal suites, so I can be considered a clumsy trick here, the icing on the cake. ”

Gu Kun casually hugged Lin Ying into his arms and comforted him a few times: "That's not right, you have just entered the industry now, and the time is not long, you can only knock on the side to carry a little bit of the name of doing things for me, of course it is difficult." In time, it won't take much, at most a year or two, you will build your own circle of contacts and popularity, and then you will have to be more famous than Miss Hilton in the world. ”

Gu Kun still has a heart for Lin Ying, and he and Pabrie are purely kidneys and use each other. Now that Lin Ying has learned hotel management and has officially entered the industry, Gu Kun of course wants to promote this little lover of birds and people into a top celebrity who is elegant and ladylike.

After a slight pause, Gu Kun continued: "There is only one set of the royal suite, and it is easy for me to solve it by calling and asking for favors. Ensuring a 100% occupancy rate in the first year of opening, this golden body is an absolute signature gimmick when it is advertised.

After the Spring Festival season next year, even if the occupancy rate drops to 90%, or even more than 80%, it doesn't matter, I don't think it will be possible to drop it even lower in at least three to five years. After all, there is only one set of royal suites, which is scarce enough, and there are so many local tyrants in the world.

On the other hand, I think I'm worried about the room in the presidential suite, and it should be the focus of follow-up work. After all, for 100,000 yuan, it is not the top to live here, and most of the target customers will weigh it. Moreover, there are twenty or thirty sets of presidential suites, each of which occupies half a floor to one floor, and the initial orders of this batch of resources are not enough, and it is easy for business review agencies that do industry evaluation and revelation to find attack points to hack us. So, your work is also very important. ”

After listening to the analysis, Lin Ying became more and more disgusted: "Really, then I will continue to work hard." Anyway, there are still two days, and today is only a busy lunch break, so I tried to call and send an email to inform me that I adjusted the wording, and by the way, I tactfully reminded potential customers that the royal suite was booked for the whole year on the first day, and there is no guarantee that the presidential suite will be completed in the future. ”

The wording of the email drafted by Lin Ying is also to be on the shelf, and will not seduce potential customers, but will only empathize with empathy, "I'm afraid that you don't pay attention and miss this opportunity to pretend to be forced to send a circle of friends, if you miss it, it will be gone, and you will have to wait for next year."

......

That night, and even in the next two days, Lin Ying completely followed this line of thinking to solicit customers, and Gu Kun occasionally gave a hand.

On the evening of August 8th, when Gu Kun took stock again, he found that the lease for the rest of the year at the level of the presidential suite had been out.

In addition, more than 20% of the business suites and executive suites have been booked, and 24%, 17% and 12% of the ordinary standard rooms, double bed rooms and parent-child rooms have been booked out respectively.

These apartment types Lin Ying did not deliberately recommend them, and they were selected by themselves when some guests replied to inquire after the notice. The main purpose of the guest to downgrade and choose the room is obviously to save money, so the absolute number of suites is still 36,000 to rent the best.

The reason why there are many standard rooms is entirely because when high-end and expensive guests are rented, they always have to be allocated rooms such as attachés, secretaries, assistants, etc. There are many more double rooms than parent-child rooms, and it is obvious that couples are more willing to spend money, and the big bed rooms are not much more expensive than standard rooms.

And parent-child travel with children to spend this kind of unjust money is much less, it seems that Oriental men spend money is more rational, waste is used to hang women. After Lin Ying looked at the figures, she even wondered if this kind of high-end hotel should further reduce the number of parent-child rooms when the proportion of rooms was configured, and it was a bit too much to leave forty or fifty rooms in the entire hotel.

After Lin Ying finished settling the accounts, she was a little breathless:

"After two days of pre-lease sales, the presidential suite is only 40% pre-leased, and the low-end units are 30% pre-leased, which is not enough to maintain the cost, and the overall occupancy rate of 40% is needed to break even, and now the average difference is 10%. Even if the last-minute check-in is about the same as the number of people who book months in advance...... Don't dare to relax.

Husband, why don't you find a way to make a more radical publicity promotion, you can't make profits directly, think of other ways to get a liby without damaging the dignity of your identity. ”

It was at this moment that Gu Kun really became serious.

Before, he was more casual, and he also wanted to see his plan for the Lanfang Burj Al Arab, which did not rely on traditional commercial sales methods, how far could he go, and how many catties and taels of real competitiveness there were.

The soft meat that is easy to gnaw is finished, and the rest are hard bones, and he has entered the deep water area of making money, so he will not hesitate to open it a little.

After Gu Kun thought about it for a while, he said sincerely: "I understand, be mentally prepared to lose money and make money in the first year, after all, it is so large-scale, there is no fantasy before, and the natural competition will definitely not be full at once, I am mentally prepared."

But fortunately, the proportion of white tourists in the early days was enough, at least there was enough material for propaganda and the rest was easy to fill in the numbers.

Since you can't directly give discounts to customers, give them other courtesy. In this way, you go to Lanfang Cinema and find a way to prepare some resources. At that time, for high-end customers who book more than business suites this year, we can provide documentary-level selective life VLOG follow-up services.

Of course, the top wealthy guests must pay more attention to privacy and don't want to be photographed, so they definitely don't want this benefit. But those second-tier actors and musicians from Hollywood, or first-class sports star customers who have recently transferred and signed commercial endorsements. They must be happy to be exposed by reality TV life shows.

If it appears in the tourism industry tracking feature of a third-party fair and objective financial media, they should also be happy to blow each other's business and rub each other's popularity. When the time comes, it will be said that the film crew is purely for business and financial interviews and documentary production, and it is not commissioned by us. However, it can be hinted that these professional filming resources will have considerable exposure in the future and will be disseminated for free as news works. ”

Didn't the guests come to stay just to share the circle of friends? Then Gu Kun rewarded them with a tall new circle as a circle of friends.

Of course, whether you can blend into this circle of friends and become popular in the new circle depends on your personal creation, regardless of Gu Kun's affairs.

In 2001, although there were digital video cameras, it only reduced the cost of hardware consumables for shooting and eliminated film. However, the service of a professional photography team is still quite valuable, mainly because of the high technical and artistic grades.

Gu Kun can't give people money back directly, so he will send this kind of service, 10,000 yuan a day, photography services equivalent to thousands of yuan, and even possible additional dissemination and online sharing in the follow-up (of course, at present, there is only the relevant industry news section of the portal website, and it is impossible to share it to a private blog, and that thing has just appeared in Oceania, and there are no users yet.) ）

People in the sports and media circles weigh it and know that this is equivalent to a service at least 20% off.

Gu Kun's train of thought is one sentence: in fact, it's okay to lose money, and it's okay to secretly rub and discount it temporarily, but it can't be seen by others, and the surface work must be done well.

After listening to this, Lin Ying also felt quite feasible: "This method seems to be good? It also inspired me, I understand, anyway, as long as you charge less money and don't let people see it, you can just survive the initial stage of opening." With this guarantee, I can easily increase the occupancy rate by half again, and maybe double it with casual customers. ”

On the last day before officially accepting reservations for customers to move in, Lin Ying strictly followed Gu Kun's idea, and sure enough, she attracted several percent of the customers who were reluctant to pay. But no one thinks that Gu Kun is hype, and they think that they have rubbed Gu Kun's popularity.

The situation of "all nations coming to court" has finally been done.

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