After chatting with her husband for a while, Lin Ying finally realized the importance of "early customers".

She pondered for a few seconds, and then asked in a probing tone: "Then why don't you ask your friends in Hollywood, sports, and luxury industry first? People who can pay 300,000 yuan for a night can't say less, but most rich people may think it's not cost-effective."

If there are not enough people, we will give discounts to the guests. The royal suite is 300,000 yuan a night, even if it is more than 140 days by the end of this year, it is only a business with a total amount of 50 million yuan. Even if we subsidize ourselves, we can fully afford to make up for ......"

Speaking of this, Lin Ying seemed to be afraid that Gu Kun would not react to the accounts for a while, so she hurriedly added:

"I have calculated that there are more than 300 rooms in the main building of the hotel, plus the two annexes of 'foresail' and 'tailsail', a total of more than 500 rooms. The 5th to 12th floors are standard rooms, the 15th to 20th floors are double rooms, parent-child rooms, etc., and the 21st floor and above are all suites.

The standard room is only 10,000 yuan a night, a total of 200 rooms, and I am all wrapped up with my left hand and right hand, and it is only 2 million a day. There are a total of 150 double bed rooms and parent-child rooms, with 15,000, 18,000 and 24,004 per day, with three prices, and the all-inclusive day is almost 3 million.

There are business suites and executive suites in ordinary suites, and the cheapest starts from 30,000 yuan to 60,000 yuan, and there are a total of 120 sets of this part, 5 million yuan per day. There are also more than 20 sets of presidential suites with 80,000 to 100,000 per day, a total of 2 million per day, and the only one set of 300,000 royal suites.

Even if there is no real guest in the whole hotel, we can do it by ourselves, that is, within 12 million yuan. Of course, catering and other ancillary services will not be opened. ”

Gu Kun was actually very disgusted with Lin Ying's petty retreat, and wanted to stop it in one gulp.

But after listening to him, he found that he hadn't calculated these accounts in detail, so he decided to patiently give Lin Ying a chance to finish, just to understand the pure financial prospects.

While listening, Gu Kun secretly calculated in his heart: "You can collect more than 12 million yuan per day when the room fee is fully loaded, which is about 1.5 million yuan in US dollars." More than 360 days a year, the total rent is more than $500 million.

The total cost of the hotel's construction and land is about $500 million, but it's expensive to renovate, and the financial costs are miscellaneous, so the entire project costs $1.2 billion. It is equivalent to renting out all the rooms, and the hotel will pay back in two and a half years. ”

In reality, of course, this is not possible, because it is impossible for a hotel to be fully booked all year round.

Even according to the same period in the history of another world, the Burj Al Arab of the Dibba people was the most prosperous and prosperous year. The occupancy rate is eighty percent in the peak season, five or six percent in the off-season, and the average is two-thirds. This is equivalent to at least 4 years of room payment to pay for the cost.

And when the hotel's accommodation fee is earned, it doesn't mean that there is no cost for a house or anything else. The service of high-end hotels is good, and the cost of labor expenses is not low, basically several service personnel are required to serve a guest.

This kind of 500-suite hotel, heaping manpower experience, can have at least two or three thousand employees, and the total annual salary is not tens of millions of dollars a year.

The picture of the guests is the kind of pomp and circumstance of hugging before and after, and there are beautiful women standing next to you waiting to pour you wine, which is more face-saving. Luxury experiential consumption is a waste of manpower and a sense of inequality that is superior to others everywhere.

In addition, there are the consumables for the facility, which is basically equivalent to the price of a complete renovation every five to seven years.

Therefore, the cost of operating this hotel is equivalent to 100 million US dollars per year in consumables, decoration depreciation, plus tens of millions of labor wages.

If the average occupancy rate of the Diba model is 300 million and 500 million a year, only 200 million will be left to repay the project cost, and it will take six or seven years to return the cost.

Hotel buildings, six years after the opening of the return to the capital, is not very profitable.

What's more, the occupancy rate of the Diba model also needs to be heaped with advertising and hype resources, otherwise even the average two-thirds occupancy rate may not be maintained. I haven't even counted the money for these advertisements.

In the previous life, the Diba people did a good job of secrecy, so Gu Kun didn't know how many soft advertisements the Diba people had placed in the Burj Al Arab around the world, and how much marketing expenses had been spent on the hidden market.

If there is no marketing method, once the average occupancy rate falls below 40%, it is possible to only protect the capital or even lose money, and even the project principal cannot be fully recovered.

So this business is actually very difficult, and it is only glamorous on the surface.

It is precisely this kind of difficulty that can ensure that the moat is built, once Gu Kun occupies the reputation of "the world's first luxury hotel" and is successfully recognized by the industry, then the latecomers rarely dare to come and rob it, and even if they rob, they may lose money.

The reason is also very understandable, people spend such a high price, not to enjoy the hotel itself, but also for the hidden added value of "I have stayed in the world's first luxury hotel". Many businessmen are rushing to rely on this hotel to raise their circle of friends.

If the added value of this hidden reputation is gone, the number of people who are willing to pay this money will be greatly reduced, and the people who imitate Gu Kun will be crushed by the flywheel effect of this vicious circle, and they will not die miserably.

In the early days, if it was purely for the purpose of swiping orders and discounting subsidies, it would be equivalent to Gu Kun spending a total of 200 million US dollars to turn his left hand into his right hand, and he could buy the false prosperity of "even if there is not a single customer in fact, I can ensure that by the end of this year, all rooms will be full every day".

In order to brush up fame, the cost seems to be acceptable, but the point is that Gu Kun's principles do not allow it.

……

After spending some time with Lin Ying to sort out the cost analysis, Gu Kun was finally able to interrupt the other party's careful thinking and say his one-vote veto principle categorically:

"I know that in the early days, I relied on discounts and subsidies to make orders and create false prosperity, and I could get the money. But we can't do that! We must not start with discounts! Everything else can be discussed, but we must not use junk marketing tactics such as price reductions and free experiences.

We are a high-end high society, and we are not a lowly Internet traffic dog mentality. Discounting this kind of thing hurts the dignity of the nobles the most. But don't be discouraged, you're in the right direction. ”

Gu Kun paused, observing the reaction of the little lover, obviously he didn't want to dampen Lin Ying's enthusiasm for doing things, a 22-year-old girl from someone else's family, she still just graduated from college, how much social experience she has, if she is willing to learn, she must be encouraged.

Then, Gu Kun analyzed and persuaded in detail: "We have to start with celebrities in Hollywood and the luxury world of sports. You help me sort it out, I'll make a round of calls myself, and if there are some less important ones, just call me, don't deliberately mention my name, so as not to leave the subconscious impression of 'the royal suite of the Lanfang Burj Al Arab Hotel will not be satisfied soon after it opens'.

Our attitude is to make people notice this, or to make a statement that is more business-fair, and to imply that 'this is not a sales email, it is for the sake of your status, you are notified that if you are not a billionaire, you don't deserve to receive this email'. Operate in this way, sell out the main period first, and then find another way for the rest. ”

In a word, Gu Kun's strategy is to "stand and make money".

Lin Ying didn't insist much, she had complete unconditional trust in her husband, so she understood it a little, and arranged convincingly: "Then I'll divide the list, and we'll connect first in the afternoon." ”

Gu Kun wouldn't have made so many calls in person, but seeing that he had just had a luncheon, he just thought it was a casual meal after dinner, so he took the list and called Lin Ying to divide labor.

The two hours of the lunch break passed quickly, and Gu Kun's face was really big, and just by informing him in person, he circled more than a dozen top celebrity guests, all of whom were willing to charter a royal suite for a few days during August and September.

"Ying'er, you can help me remember it immediately, and make a temporary watch first. Emmerich, Tom Hanks, and Harrison Ford are September 15 to 17, 22 to 24, and 28 to 30, respectively. ”

"After mid-September, there are only three Oceania guests. And Miss Hilton and her family are scheduled for September 8-10, they are industry insiders after all. By the way, Miss Hilton also chartered five sets of presidential suites, which are for her girlfriends and friends, and they will be served well when the time comes, and the quality of soft *** can be improved to be similar to that of the royal suite, even if I give her a discount. ”

Gu Kun can't give discounts to others, but if he gives Miss Hilton a little discount, it won't hurt the nobles. Because the whole world knows that Gu Kun is Miss Hilton's first man. Miss Hilton herself has been looming in the past few years to show off, using "My first man is Gu Kun" as a selling point to raise her social level as a celebrity.

Therefore, Gu Kun gave her a promotion service, which is called pity and cherishing jade, remembering old feelings, not "discounting", very gentlemanly.

Besides, people are really willing to spend money, and they belong to the group of people who are most willing to show off their extravagant consumption, she and Gu Kun are the same at this point, showing off their wealth and traveling widely can bring career benefits.

In addition to these guests from Hollywood and the Oceania fashion circle, Gu Kun's other Oceania guests were Jordan and Kobe. These two were the most famous Oceanic athletes of the same period when Gu Kun became famous in the 96 Olympic Games and the 2000 Olympic Games.

As long as it is in the sports world, no one dares not to come to the people Gu Kun wants to invite, basically belongs to the state of "sword slaying dragon, don't dare not obey", who made Gu Kun the first brother in the sports world of all mankind after shocking Gu Shuo today. So there is nothing to elaborate on in the lobbying process.

In the same way, in addition to Jordan and Kobe, Gu Kun also invited Ronaldo and Maradona, as well as the two historical tennis kings and queens, and it was not Gu Kun's turn to inform him personally, and he would naturally be conscious if he wanted to make a pilgrimage.

In the end, Gu Kun hit the president of Lusen Shipyard, Airbus COO Robin Southwell, and the owners of the three major luxury groups, Bernard Arnault, John Rupert, and François Pinault. Gucci President Soray and Giorgio Armani, the founder of Armani, did not receive a call from Gu Kun at all, but they took the initiative to come here to find out and say that they wanted to come here to find some luxury inspiration.

It is vulgar to say that it is vulgar to send money.

Don't think that these people's actions are unreasonable, in fact, they are very reasonable, because the bosses of the three luxury groups are not involved in the hotel industry, so there is no competition with Gu Kun in the hotel industry, and there is no suspicion of cheering for the opponent.

On the contrary, in the case of other top celebrities who have stayed in the Burj Al Arab, how shameful would it be if the owner of the three major luxury groups had not stayed?

The propaganda resources in Gu Kun's hands are still quite terrifying, and he can't make a mistake.

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