In this year's Spring Festival, the most high-profile and interesting movie is definitely "Detective Chinatown".

Wei Xun has returned to comedy after "Charlotte's Troubles", which has made many fans look forward to this new movie.

And because of the dazzling report cards of one high-grossing movie after another, "Tang Detective" has been given the green light all the way in all theaters, and has now won 36% of the film schedules, ranking first in the Spring Festival film scheduling rate.

In addition to Medal Media's "Tang Detective", the films that have joined the box office battlefield of Spring Festival movies this year include Huaying Media's "Divine Soldier Alliance", Times Pictures' "Daddy's Embarrassment", Tianguang Media's "Surprise All the Way", and Qicheng Culture's animated film "Little Yellow Duck".

Oh, and finally, I have to add Dongheng Film and Television's magic-themed movie "Fox King".

It's just that this movie was returned by major theaters some time ago because of quality problems, and in the end it could only be released in the medal theater, and the film schedule was almost negligible.

It is worth mentioning that there is no new movie to be released during the Spring Festival this year, and the industry speculates that the investment amount of $120 million in "White Shark" last year is too large, even Dynasty Entertainment is a little unbearable, so it has reduced the investment in film projects.

The confrontation with "Wolf Warrior" in August last year completely collapsed the box office of the big bad movie "White Shark", and in the end it only got 700 million at the box office in China.

Fortunately, with the help of the Golden Lion's channel, "White Shark" was released worldwide, and it harvested a global box office of 230 million US dollars.

This amount of loss also directly made "White Shark" the most money-losing movie in the Chinese entertainment market.

But Dynasty Entertainment deserves to be the overlord of the film industry with assets of 60 billion, and the blood is not ordinarily thick. Although no new movies were produced during the Spring Festival this year, a movie "Nobody Celebrates the New Year" directed by a newcomer was bought out and released, and he joined the box office battlefield of the Spring Festival stalls again.

After counting it carefully, there are a total of seven movies released during the Spring Festival this year, and "Tang Detective" alone has won 36% of the film schedule, leaving the rest of the movies far behind.

As for how to divide the remaining films, at present, the major film producers are frantically contributing behind the scenes, and no specific data has been determined for the time being.

It is worth noting that six of the eight major film giants in China have participated in this year's Spring Festival box office competition. The reason why they want to make money in the Spring Festival is that most of these companies have also noticed the abnormality caused by the expansion of assets in the film industry, so they began to be anxious.

The two major film companies Xinghui and Sega, which did not participate in the competition for the Spring Festival, obviously couldn't adapt to the rapid changes in the film industry and were the first to fall out.

Wei Xun doesn't care about which company is going to go bankrupt, what he cares about is that several of the movies released this year are exclusively signed by Panda Ticket.

With the introduction of the ticket subsidy policy, movie ticket prices have become more and more affordable, the share of the online ticket purchase market has become more and more exaggerated, and the traditional ticket purchase model has begun to decline.

The box office struggle between "Wolf Warrior" and "White Shark" last year made the small ticket-buying software on the market unable to withstand the pressure, and they were directly strangled by the Panda Ticket Buying and Ticketing Gang two joint efforts to clear the scene, and there are only a few left.

Therefore, during this year's Spring Festival, Medal Media can not only rely on "Detective Chinatown" to attract money, but also rely on panda to buy tickets to promote the rest of the movies to make money.

Medal Media Video Conference Room.

On the LED screen, Gu Changming's face was a little helpless: "Including our own movie "Detective Chinatown", there are only three exclusive movies that Panda got this year, and the other two are Tianguang Media's "Surprise All the Way", as well as the animated film "Little Yellow Duck" by Qicheng Culture. ”

Not counting "Fox King", there are six movies released during the Spring Festival this year, and Panda only got the authorization of three films, and one of them was filmed by the medal himself.

The remaining three movies were obviously signed by the ticketing gang.

This is not surprising, Wei Xun's previous movies, the place has been able to use panda ticket purchase to defeat the ticket buying gang to pry out a high box office, a large part of the reason is that he took the lead in taking out the ticket supplement policy, and then launched the 9.9 o'clock ticket sale, online seat selection function, so that panda ticket purchase can grow step by step.

However, the development of ticketing software has begun to stabilize until now, and there is no innovative policy to come up with.

That's when it's time to fight for money.

As a huge listed company, Dynasty Entertainment's capital reserves are absolutely incomparable to the medal, so Ke Runheng directly changed the rules of the game.

Wei Xun took out the ticket compensation before, and the investor paid for it himself.

And now, in order to seize the online box office market, the ticket-buying gang takes the initiative to post money to pry the film, and then seize the exclusive authorization of the movie.

When the channels of the two sides are almost the same, in order to grab the movie, they can only fight for money.

On the earth, Maoyan and Taopiao are such a journey, and billions of tickets are burned every year, resulting in Maoyan still losing money year after year even if the market value is nearly 100 billion.

Wei Xun smiled and said: "Three movies are just three movies, we don't have Dynasty Entertainment's strong funds, and the ticket replenishment battle will definitely not be beatable, and if nothing else, after the Spring Festival, Dynasty Entertainment will be able to completely replicate our online seat selection function." ”

Gu Changming was a little anxious when he heard this: "Then wouldn't the panda buy tickets be completely passive next year." ”

"After this year, let's find Mr. Chi and Mr. Hang to come over to discuss countermeasures. ”

Wei Xun said: "The top priority is to raise our own strength first. Lao Gu, I'm looking for you for this matter, and this year's publicity and distribution basically depends on your panda ticket purchase to contribute. ”

This is actually a new way for Wei Xun to buy tickets for pandas, and if there is a weakness in the ticket replenishment, then he must break through elsewhere.

Connecting the film and television companies and the ticketing software of the theater chain below, if it is not distributed, wouldn't it be too much of a waste of this natural channel.

Gu Changming said with a wry smile: "The key is that the ticket-buying software I have been making is not very good at such things as publicity and marketing." And capital marketing, to put it bluntly, isn't it all about using money to hack each other. ”

This is also a movie marketing convention.

"No, spilled marketing looks like it works, but it's actually a marketing model where both sides lose money. Dynasty Entertainment has no new ticket subsidy policy advantage this year, so I can only rely on marketing to fight hard, but who said that marketing must be blacked out by each other? This time we have a new trick, for example, joint marketing. ”

Wei Xun said, flipped through the information in his hand, and finally locked his eyes on the animated film "Little Yellow Duck", which signed an exclusive authorization with Panda to buy tickets, and said with a smile: "You say, how about "Detective Chinatown" and "Little Yellow Duck" form a CP? ”

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