After the New Year's Day holiday to January, the flavor of the New Year is coming.

Especially in shopping malls, subways, bus stations and other places with a large flow of people, they have begun to hang blessing advertising posters of major businesses.

Of course, the film marketing advertisements to participate in the Spring Festival competition must have been arranged a long time ago.

For example, Huaying Media's movie "The Alliance of Divine Soldiers", because it is a fantasy adventure theme, the poster color is exaggerated, and it is particularly eye-catching when it is hung in the subway advertising light box.

Exploration, treasure, and alien invasion are such magical elements that are more advantageous when they are promoted.

Another example is Times Pictures' movie "Daddy's Embarrassment", which is a warm and cute style, and the funny interaction between daddy and Mengbao can not only enter the children's market, but also please adults.

This is the most serious superficial film marketing, using advertising packaging to amplify the highlights of your own movie, and then launch it.

As for the marketing war behind it, splashing dirty water on each other to grab the box office, it was to take advantage of the chaos to give competitors a knife in the early days of the release, and it is impossible for the public to know.

So how should "Tang Detective" be marketed?

Wei Xun's previous films, in fact, only "Chinese Partner" were really marketed, and with the name of Ji Sheng, he was able to invite a bunch of super-rich people to help stand on the platform, which caused a sensational effect.

When "Wuwen Xidong" was released, it was the marketing jointly done by the partners at that time, Times Pictures and Huaying Media, Wei Xun didn't care about it at all, and of course he didn't have the ability to care about it at that time.

After "Chinese Partner", the later "Charlotte's Troubles" is a 9.9 movie ticket sale, and "Wolf Warrior" is equipped with an innovative online seat selection function, first tearing up the film to get a high premiere box office, coupled with the follow-up word-of-mouth fermentation, it has achieved good results.

Strictly speaking, "Chinese Partner" also suffered the bonus of ticket compensation, so that it could defeat the "Tonight Play" of Dynasty Entertainment at that time, and directly topped the Chinese film box office championship that year.

Since the beginning of "Wolf Warrior", the weakness of the marketing ability of Medal Media has been very obvious, and in the face of the overwhelming marketing of "White Shark", "Wolf Warrior" was completely beaten.

If it weren't for the fact that "White Shark" was a bad movie, Wei Xun tore through the false marketing blockade of Dynasty Entertainment from behind, and "Wolf Warrior" would not have won 1.2 billion at the box office.

This year, there is no innovative policy for panda ticket purchases, and if Medal Media does not do a good job in the pre-marketing of "Tang Detective", it is really possible to overturn.

36% of the film schedule has been torn off, but how to fill so many shows definitely depends on publicity.

If the marketing effort is too small, it will be useless for "Tang Detective", after all, relying on Wei Xun himself to star is a big selling point.

What "Tang Detective" wants is a large-scale marketing by the whole people, so as to surpass Wei Xun's own fame and harvest more public passers-by at the box office in addition to fans.

However, the marketing and distribution channels of the medal are insufficient, and the funds cannot beat Dynasty Entertainment, so how to spend the least money to achieve the best effect?

The solution Wei Xun came up with was joint CP marketing.

The reason why "Little Yellow Duck" was chosen as the CP object is, of course, because the cross-border hype is more selling, and there is no conflict between "Little Yellow Duck" and "Detective Chinatown", and there is no competition between animated films and comedy films.

Therefore, when Medal Media proposed the marketing plan of the joint group CP, Qicheng Culture immediately agreed.

Speaking of which, the relationship between Wei Xun and Qicheng Culture is not bad, and he also dubbed his family's animated movie "Flying Pigman" the year before last, and after the movie was released, Flying Pigman's toys sold very well.

An image of Tang Xiaoyao in the style of "Detective Chinatown", for a company specializing in animated films, it is simply too simple, a pair of sunglasses, a green windbreaker, the originally cute little yellow duck, has become a cool detective Tang Xiaoduck.

After Tang Xiaoyao's image was designed, "Detective Chinatown" took the lead in taking the initiative in the news.

@电影唐人街探案: It's almost the New Year, and the family is urging marriage again, have you found a partner if you're single, what? No? I found it hahahahaha. Let me introduce to you, this is my wife @ movie little yellow duck.

The picture of this express is Tang Ren wearing a green windbreaker, wearing black sunglasses, smiling with an obscene face, and his swishing expression is matched with the swishing news of "Tang Detective", which is particularly joyful.

The advent of the traffic era actually means that the pace of modern life is getting faster and faster, and the pressure is getting bigger and bigger, so on this basis, the Internet has derived many new decompression points, such as Yan culture, house culture, cute culture, rotten culture, and cp culture.

The so-called cp is actually the meaning of pairing and finding a partner.

In today's Internet, everything can be formed into a CP.

The official release of "Tang Detective" quickly got a reply from "Little Yellow Duck".

@电影小黄鸭: [Shy] [shy] The little yellow duck is off the list today, and I wish everyone to get off the single duck as soon as possible.

is different from the official news picture of "Tang Detective", the poster released by "Little Yellow Duck" is a cool duck wearing sunglasses and a green windbreaker, Tang Xiaoyao!

Because of the two companies behind the scenes, Medal and Qicheng Culture, the news of the two movies 'falling in love' quickly spread on the Internet, and such a novelty caused many people to come and watch.

Tang Xiaoyao's image also turned over a group of netizens.

"Damn, I've even found a movie partner these days, but I'm still single, and I'm heartbroken. ”

"This Tang duckling is too cute, detective duck is online. ”

"What should I do, I actually felt that I was being shown, and I felt kind when I thought of going home to be urged to marry by my parents. ”

In today's society, rigid and cold marketing is far less effective than marketing with innovation and down-to-earth.

Here, Tang Ren and Little Yellow Duck are interacting with dog food, and on the other side, Qin Feng and Little Yellow Duck are doing serious things.

Because Detective Tang Xiaoya was favored by the security police of the official news account.

@安全警察: The Chinese New Year is coming soon, and I hope everyone will always be vigilant and vigilant when the family is reunited. During the Chinese New Year, you are resting, and the thieves and villains are still at work. But rest assured, the police uncles will work with @唐小duck to serve the public!

The picture accompanying this official news is Qin Feng, Tang Xiaoya, and two police brothers in uniform with a serious face.

In fact, this cooperation can be regarded as a public welfare activity done by Wei Xun, and no endorsement fees are charged.

The official wanted to use Wei Xun's fame as a New Year's warning, and Wei Xun took the opportunity to push Tang Xiaoyao out, this similar marketing model has long been common on the earth.

But in this parallel space, it is the first time that the public has seen such 'hard' marketing.

So next, the cute Tang duck began to appear on the warm reminder bars of major websites, radio stations, and even road signs and guide signs, using the cute image to remind the public of travel safety and be wary of bad guys.

Throughout the month of January, the Internet was conquered by a cool-looking handsome duckling.

Tang Xiaoya also used his own news account, and his fans are growing wildly every day.

At the same time, the two characters Qin Feng and Tang Ren in "Tang Detective", which are very similar to Tang Xiaoyao's image, are also well-known to the public through the name of Tang Xiaoyao.

Even many children are talking about going to the cinema to see the smart brother Qin Feng solve the case and beat the bad guys during the Chinese New Year!

"Detective Chinatown" took advantage of this CP marketing and did not spend much money, and successfully created such a huge publicity effect, which made the rest of the filmmakers of the same period envious, but also had to say that they admired.

It turns out that movie marketing, can you still play like this?

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