Chapter 290: The First Shot Firing

Listening to her husband's bold questions, Zhu Youran was shocked instantly, she couldn't help but calculate it carefully, and discussed:

"It's only August 6th today, aren't we going to live until the end of the opening around the 10th? There are still 20 days left in August, and there are four full months after September this year, a total of more than 140 days, do you expect this royal suite to be occupied all the way by the end of the year?

That's 300,000 yuan a day, not counting the tipping service charge, it's nearly 45 million yuan for more than 140 days! Counting all the expenses of the tipping service fee, it's definitely more than 55 million! That's 7 million US dollars! There really are so many super tyrants in the world who continue to buy such an expensive order for this set of rooms? We haven't reached the level of being sought after by the top rich, right?"

Zhu Youran's every word was from the bottom of her heart, she really felt that even if her husband had been frantically supporting Lan Fang's local tyrants in the past few years, a person's power was limited after all, how could she pull so many wrongs.

And the key is that she has never considered the deep logic of the hotel industry, let alone realized how important it is to let the most expensive suites be full every day after the opening of the Lanfang Burj Al Arab, and the occupancy rate of other houses will remain high, and how much it is worth spending money and resources to pursue.

In her opinion, building the world's most luxurious hotel to pretend and display the business card grade of Lan Fang's city is something that needs to be done after the hotel opens, even if it is done seven or eight times, there seems to be nothing to do in the future.

Only Gu Kun knows that the construction of the hotel is only the first step of the Great Wall.

"You still think too little about the importance of this matter, forget it, don't think about it if you don't care, there is a specialization in the art industry. Gu Kun sighed and stopped discussing this matter with his wife.

Let's go back and discuss it with Lin Ying, of course, Gu Kun just hid this statement in his heart and didn't say it, trying to avoid unnecessary stimulation to his wife.

Zhu Youran has been very knowledgeable since the day she got married, and she has never been jealous, she knows that everything her husband does is for the sake of his family and country, not for his own selfish desires. Gu Kun also respects her like a guest, and avoids what she can.

So Zhu Youran didn't ask much, but said quietly: "Is the early occupancy rate of the hotel really so important? ”

Gu Kun poured himself a glass of cognac and slowly explained: "The face project must also be continuously tracked, otherwise this business will be too easy, others will see that I have succeeded, and I will spend several times more money to build a better and more luxurious house, won't it cover us up?"

Building a good house is only the first step, the key is to carry people in a sedan chair. Then, I can let the print media, TV media and the Internet trolls take the lead and promote my awesomeness here. How can you continue to feature when no one is on the show?"

Gu Kunke deeply remembers that when the Burj Al Arab Hotel of the Diba people first came out, many netizens and TV viewers were watching it as jokes and gimmicks when they first saw the news.

There is still a long way to go before the gimmick can be transformed into a truly aristocratic upper-class atmosphere with historical heritage and accumulation.

Later, Diba people also continued to operate for two or three years, and it seemed that the hotel itself was making money in its accounts, but in fact, the media resources spent on hype expenses were counted, and the Burj Al Arab Hotel was definitely at a loss for many years.

However, this insistence on media saturation bombardment has made the Dibba Burj Al Arab Hotel's peak season occupancy rate exceed 80%, and the average occupancy rate of the whole year has also remained above 50% or 60%, which has persisted for several years.

Then the outside society gradually recognized the setting that "Dibba Burj Al Arab is indeed the world's most luxurious hotel on the surface", and then subtly further felt that there was nothing wrong with the setting of "Dibba is the most tycoon city in the world".

Since Gu Kun knew these histories, how could he dare to despise them.

There is no easy pretending business in the world, if you think it is easy, weigh more why your peers can't copy you, where is the moat.

The more businesses that everyone feels are doing well and are easy to be interested in, the more the top players must strive for excellence.

Why is it better to write than to sweep the streets? Because no one in the world is interested in sweeping the streets, and the people who sweep the streets are all for the sake of making a living, as long as the money does not talk about feelings, it is relatively easy to win over their peers. And writing may be interesting and emotional, then you have to fight harder.

As for making money by playing games or even pretending to show off their wealth to make money, it is even more necessary to strive for excellence and strive to be the best in the world.

Because this kind of thing is very cool, there are many people who are willing to do it for nothing without taking money, you still have to make a lot of money with this, why should you make money if you don't be the first in the world?

……

Zhu Youran was unprofessional about this matter, and Gu Kun didn't bother to tell her too much, anyway, she wouldn't be able to use these skills in her life, just a little chatting between the husband and wife, and then stopped.

At noon, as usual, there is a big banquet and a big banquet for the guests, showing the luxury of the hotel to all kinds of media friends.

The Manchu and Han banquets of the ancients took three days, and of course the banquet dishes of Gu Kun here should be rotated in three days, and dozens of different delicacies were prepared every day to ensure that the three days were not the same, so as to show the complexity of Chinese etiquette.

At the banquet, all the guests who saw Gu Kun were full of praise for the "world's highest waterfall" displayed in the morning, and the words of praise were endless.

Even Mr. Mahathir, who once regarded Gu Kun as "a competitor of his investment object", took the initiative to put down his figure in a public social occasion for the first time, and showed goodwill to Gu Kun, saying that everyone could learn from each other's strengths and weaknesses in the future.

At that time, it was still a senior executive of CNOOC who helped Gu Kun and Mahathir Mohamad introduce each other: "This is Mr. Mahathir Mohamad of the Abu Dhabi consortium, Boss Gu, can you get to know each other?"

Although Mahathir was the main target of Gu Kun's previous plot to deceive, when he was introduced to him at this moment, Gu Kun's acting skills were still serious, as if it was the first time he saw this face.

"Fortunately, we will be fortunate to have admired for a long time, our Lanfang oilfield will be fully mass-produced in two months, and there will be a lot to learn from the international advanced level of the oil industry. ”

After all, Mahathir is a native of Abu Dhabi and has no direct stake in Gu Kun, who is also happy to show his magnanimity, and readily agrees on the surface and befriends this superficial brother.

Mahathir looked at Gu Kun refreshingly, and after a few words of greeting, he also took a step back: "Mr. Gu is really a high-roller in the world, a few years ago, I saw that Abramovich guy jumped very much, and he dared to build the world's most expensive yacht with only 20 billion US dollars in oil assets, which was a little angry."

Our Abu Dhabi consortium is more than ten times bigger than him, and he is not so arrogant, so he wants to teach him to be a man and create a more arrogant than him. It's a pity that when I went to the Hamburg Lussen shipyard to ask, President Adolf actually hinted that I couldn't promise to build the world's largest, and I was not convinced at the time, but later I learned that you bought the 'Zhu Sen', Brother Gu, you dark horse is hidden deep enough. ”

Gu Kun pretended to smile: "Wherever you are, you rely on your peers to give face, and don't rob me." If I really want to burn money and rob hard, whether it is your consortium, Aramco, or the Kuwaiti royal family, which one will not rob me? ”

Foreigners don't know much about modesty, so they can't hear that Gu Kun has any other meaning in reading the words "primary school student" in Guo Degang's tone.

Mahathir proudly accepted Gu Kun's modesty, and said casually: "I don't have any interest in competing with you for the yacht first, we are focused on oil, and other money is too laborious, I don't bother to pick it up when I give it to me."

However, it's good to see your royal suite in the morning, after the opening is over, I will be the first to live in the official rental, no problem, right?"

Mahathir's words were tinged with the hint of "I won't rob you of your reputation as the world's number one yacht, are you embarrassed to let me be the first to live in the royal suite with the world's highest artificial waterfall?"

It's a bit arrogant.

Gu Kun also understands that if the other party wants to live, in fact, in addition to luxury, he cares more about learning from experience.

Maybe there is something unique about Gu Kun's decoration and facilities here, and other places will learn to imitate it in the future.

But Gu Kun didn't care about this kind of imitation.

Because as long as someone imitates, it means that the learning party is lower than Gu Kun, and there are only low-end things in the world that will imitate higher-end existences with inferiority.

If Gu Kun's storytelling media resources are used well enough, these talking points can be used to splash water in the future.

What's more, now Gu Kun is begging someone to fill the lease of the royal suite, although Mahathir is living with other intentions, it can be regarded as a compliment, and he has common interests with Gu Kun.

It's like those tourist attractions in later generations, which have engaged in a lot of high-end tourism projects, even if you know that the first batch of guests are all Internet celebrities who are here to check in and gain popularity, and the motives are not pure, you can't drive all the Internet celebrities away. (Unless you are a claypot rice seller, you can have this confidence)

"Deal, how long do you want to stay. If you have to stick to the first stay, it is best not to stay for more than three days, because there will be more guests who want to meet when they first open. If you are still interested in playing in the future, for example, after three months of opening, after October, you can book for as long as you want. Gu Kun agreed so freely.

Mahathir Mohamad also said: "Okay, since you have promised me to live first, I can't delay your business, let's stay for two days at the beginning, and then in October...... I remember that you Chinese are going to celebrate the Golden Week in early October, okay, then I will avoid the beginning of October, and after October 11th, I will stay for another week. ”

After a while, one of Mahathir's female secretaries would naturally go to the checkout in private, and first prepaid a total of 3 million yuan for the room.

He knows very well that it is impossible to grab the reputation of being the first to live, and it is impossible to only stay for two or three days, otherwise why would Gu Kun give you the extra honorary title of "first resident"?

Therefore, staying for two days when it is most valuable, and then making up for seven or eight days in the relatively off-season, and tying it in good times and bad times is the way to do business.

As for whether they will have time to live at that time, anyway, they are the sons and daughters of the oil consortium, and they spend money all year round, and it is a serious matter to investigate the new trend of luxury, and they will definitely find time.

If you really can't find time, it doesn't matter if you let your friends or even your own woman come to live.

The room fee of 300,000 yuan a day is not money at all for the dignitaries of the Middle East oil consortium with assets of hundreds of billions of dollars.

"Thank you for your cooperation, that is, on August 10th and 11th, and October 11th to 17th, the top two floors of the Royal Suite will be yours. Gu Kun shook hands with the other party heartily, and made a deal by the way.

With Mahathir's model as an example, it turned out to be a lot easier to talk about.

Because the aristocratic circle is so big, once there is a precedent and convention, it is easy to learn from it later.

In order to grab the first one, Mahathir rented an extra week in the later relatively off-season, and the second and third guests who came to stay, are you embarrassed not to tie in the follow-up off-season for three or five days?

Even if you don't want to live, or you can't arrange time, you have to tie it in, and it's a big deal to throw it into a puddle of extra money.

"I have stayed in the royal suite of the world's only seven-star hotel, the Burj Al Arab Hotel", the reputation of this thing is not the same as "I have lived in the first month/first quarter/first year of opening", boasting about the degree of display and social currency exchange rate.

The sooner it is, the more scarce it is, the more it is worth blowing.

If you have lived in it a few years later, it will be relatively rotten, and it is not so easy to show the absolute dignity of the residents.

Temo Ken gritted his teeth and paid 300,000 yuan for anyone to live in, so what else is there to brag about? A dog may live.

Soon, after a lunch and cocktail stroll, everyone was arguing with Gu Kun, and the schedule for the Royal Suite in mid-August was full.

By the way, the remaining schedules of the entire October are all stuffed, and basically in mid-August, it is necessary to tacitly tie in the October schedules for several days.

"Saudi XXX Prince and YYY Princess, respectively on August 16/17 and 18, Sony shareholder Mr. Oi is the 15th day, Hanjin Group Zhao Gongzi and Miss Zhao are filling the slot between Sheikh Mahathir and Mr. Oi......"

After the luncheon, Gu Kun called Lin Ying, who was in charge of the hotel business, and went through the list a little.

Lin Ying looked at the list that her husband talked about, and felt very relieved: "It's really amazing, I booked out the royal suite for a month and a half in time for dinner." ”

Some guests did not book more dates for the royal suites because of poor time scheduling, but in disguised form to "book a royal suite in the golden peak season and tie in the off-season daily rent of N ordinary rooms" to repay the favor and complete the tacit understanding.

For example, Sony is like this, the shareholder chartered the next 1 month, 5 ordinary standard rooms, used to give some middle-level backbones of Sony with excellent performance annual leave travel benefits. It can organize 20 Sony executives to come to Lanzhou for a week.

Therefore, the effect of bundling and bringing goods is actually very good, and if you only focus on the royal suites, you will definitely be able to sell more.

Gu Kun didn't look smug at all: "What's this, in fact, I have tried my best to restrain myself from the luncheon just now, and I didn't mess with other Asian customers' business." Otherwise, it will definitely be several times more. In the future, starting from late August and ending in September, we will focus on European and American celebrity customers, so that they can come first.

After October, the focus will be shifted back to Asians. In terms of our future mainstream market, we can not pay attention to the European and American markets, but in the initial stage, we must pay attention to it. The right to define who is noble and who is inferior in this world is still in their hands after all. Let the Europeans and Americans gather for two months before we can let the media fire all the power to bomb propaganda. ”

Lin Ying nodded thoughtfully: "Is there any clue then?"

Gu Kun: "Isn't this just the beginning, so I'm here to discuss a direction with you?" Anyway, the opening reward is not over yet, and the focus of the past two days has been on this matter. ”

Gu Kun knows history, so he must order a batch of orders from European and American guests before September. Otherwise, if the white people don't come to the show a few months before the hotel opens, how can they press the white world's head to force them to admit that this is the world's most luxurious?

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