245 leads the Spring Festival stalls
After Song Ziwen's film review of "Detective Chinatown" was released on the news, netizens could feel his excitement across the screen.
"It's Wei Xun's rainbow fart throughout, and it's also at the professional level, you're too good, you make me feel like I'm not worthy of being a fan of Wei Xun. ”
"I also watched the premiere at the time, but I will only say that I am so good-looking that I have suffered a loss of culture, but I can prove that Wei Xun is definitely worthy of this praise!"
It seems that Wei Xun's performance this time is really eye-catching, it seems that not only Song Ziwen, but many film critics are praising him. ”
"I think most of the film critics are thinking, please beg Wei Xun to stop acting in commercial films, you have made so much money and your acting skills are superb, hurry up and act in feature films and win awards, don't waste your talent. ”
I have to say that some netizens are still very accurate in looking at the problem.
In addition to Song Ziwen, the film critics who attended the premiere of "Detective Chinatown" praised the movie and criticized the film's shortcomings, but Wei Xun's acting skills were undoubtedly touted by everyone.
As a former traffic, Wei Xun was actually not very popular in the circle of film critics before.
And because he always acts in commercial films, his acting skills look decent, and everyone has nothing to evaluate.
After all, in a purely commercial film, it is difficult to have any roles worth playing.
But after a "Wolf Warrior", film critics began to look forward to Wei Xun.
They expect Wei Xun to set a good example for Chinese filmmakers, shoot more movies with excellent quality and box office, and dare to snipe Hollywood imported blockbusters.
So when I watched "Detective Chinatown" in the theater and was amazed by Wei Xun's acting skills, everyone began to hide their praise at all!
Because film critics saw Wei Xun's potential from the role of Lee.
Then praise it fiercely, it's better to praise Wei Xun happily, in the future, he will not be obsessed with only making commercial films, but plunged headlong into feature films or literary films, and diligently brushed awards!
But unfortunately, this is impossible for Wei Xun.
For the development of Medal Media, he is destined to have to take into account commercial films, but the accumulation of precipitation in the past few years has indeed made Wei Xun begin to consider transforming into commercial films.
In the new year, he will be 25 years old, and it is time for transformation.
"Brother Xun, it seems that the evaluation of "Detective Chinatown" is good in all aspects, and our previous marketing has also done a good job, this Spring Festival stall, there must be no need to worry. ”
In the Medal Media Office, Mao Bin smiled very easily: "36% of the films, this seems to be the first time we have directly led the way, and we have won the highest film schedule without any suspense." ”
The last "Wolf Warrior" was unpopular because of the unpopular theme, and it encountered the false marketing of "White Shark" in the early stage.
Pushing it further, Wei Xun's several movies were not given much in the early stage, and they relied on word-of-mouth to achieve a reversal in the later stage.
But during this year's Spring Festival, there is the foundation of the comedy "Charlotte", and there are four or five high-box office brilliant report cards in front of Wei Xun, so that "Tang Detective" did not have much effort to get 36% of the film schedule in theaters.
This film scheduling rate, in the case of seven or eight movies competing for the box office during the Spring Festival, is absolutely terrifying.
After all, in the past few years, as long as it is a movie produced by Wei Xun, no matter what the subject matter, whether it is unpopular or not, all of them can be a big hit!
Produced by Wei Xun, it will definitely make money!
And the rest of the film companies also knew that they couldn't compete with "Tang Detective", so they began to avoid the strongest opponents and fight each other.
In the end, Huaying Media's "Divine Soldier Alliance" won 17% of the film schedule, ranking second, and next, Tianguang Media's "Daddy's Embarrassment" was scheduled for 15%.
What is amazing is that Dynasty Entertainment signed a contract to release and buy out "Nobody's New Year", which won 14% of the film schedule, ranking fourth.
and Qicheng Culture's "Little Yellow Duck" is 9% of the films, and Times Pictures' "Surprise All the Way" is at the bottom, only 7%.
"Fox Jun" is only released in Medal Media's own theaters, so it is ignored for the time being.
"36% of the scheduled films is indeed a lot, but whether these scheduled films can be kept, there is no way to make a premature conclusion now. ”
Wei Xun leaned back in his office chair, carefully studied the film schedule, and said with a smile: "After all, high-ranking films have to bear the risk of low attendance, and this year's Spring Festival, these movies should be of good quality, especially the dynasty's "No One Celebrates the New Year". ”
Mao Bin frowned when he heard this: "The name of the movie "No One Celebrates the New Year" is strange, and there are no big names, and the investment is even less pitiful, so it will not threaten us, maybe it can be popular, but the box office will definitely not be too good." It's the two movies of Huaying and Tianguang that have a strong momentum. ”
This year's Spring Festival, except for "Detective Chinatown", the rest of the movies have premiered one after another, and the reviews are good.
is different from the false marketing of "White Shark" last year, relying on Bruno's name to make money, "Daddy's Embarrassment" was praised as warm and funny, single father's daily parenting, reflecting the appearance of single-parent families in society, and "The Alliance of Divine Soldiers" The plot is thrilling and tense, and the special effects are said to be very sincere.
is not simply praising the handsome leading actor, or the scene is magnificent, film critics and netizens who participated in the premiere can find the shining point from these movies, and specifically evaluate the interesting or warm plot.
False marketing relies on gimmicks, while word-of-mouth is fermented little by little.
Among them, "No One Celebrates the New Year" has received the most praise.
Small cost investment, simple actors, and the most down-to-earth stories, such a configuration can undoubtedly impress film critics and the academics of the film festival the most.
As early as half a month ago, the crew of "No Man's New Year" had started a national tour, and those who watched this movie, whether it was a real audience or a film critic, were full of praise.
Last year, the national tour of "Wolf Warrior" planted sparks in advance, and then the follow-up release fully detonated.
"No, I have a hunch that we might actually have a strong rival this time. Even if it's not "Nobody's New Year", it may be "Daddy's Embarrassment" or "Divine Soldier Alliance". ”
Wei Xun shook his head and said: "In the past two or three years, the film market has begun to expand stimulated by ticket subsidies, and some film companies have fallen behind, and those who have not fallen behind have begun to have a sense of crisis. Especially this year, several major film companies are making movies with their hearts, because everyone is obviously aware that the film industry is secretly coveted by big capital, and they all want to take advantage of the Spring Festival schedule to make a good start and prepare for the next crisis. ”
Survival of the fittest, survival of the fittest.
After continuous stimulation and expansion, the Chinese film industry has finally reached the time when wildflowers are in full bloom.
Wei Xun is not a god, he can't guarantee that he will always stand on the altar of commercial films, so in the face of such a cruel competition, Medal Media must also deal with it carefully with 120,000 spirits.
But fortunately, "Tang Detective" started well.
After the premiere, in a wave of praise, "Tang Detective" opened pre-sale at Panda Ticketing.
The pre-sale box office of 130 million yuan, plus 36% of the film schedule, made it lead the Spring Festival stalls in an exclamation.
And "No One Celebrates the New Year", but chose to open the secret key in advance on the day of the 29th screening of the lunar month, and it was screened nationwide, which can be seen that Dynasty Entertainment is full of confidence in this movie.
But in the end, who can have the last laugh in this Spring Festival stall?
On the first day of the Lunar New Year, seven Chinese New Year films officially met with the audience in the theater, waiting for everyone's review.
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