As early as before the release of the Chinese New Year film on the first day of the Lunar New Year, some film critics said that the average quality of movies in this year's Spring Festival stalls can be called the highest in recent years.

Not only is the average quality the highest, but the average price of movie tickets is the lowest.

Because Wei Xun's "Detective Chinatown" dominates the market, and the rest of the films want to stabilize the existing film schedule, or even swallow other people's film schedules to grab the box office, there is only one way, smash the ticket to make up for it.

Since Wei Xun launched the ticket subsidy in "China Partner", three years have passed, and the ticket subsidy policy has been fully acquiesced and accepted by the industry.

And because Panda ticket purchase through online seat selection, positioning navigation, movie scoring three functions, to seize a very large number of customers, in order to snipe Panda ticket purchase, Dynasty Entertainment's ticket purchase help this time changed a new way to play.

The ticket-buying gang took the initiative to make up for the three movies that were exclusively debuted, in order to grab the source of the film and recover the lost customers.

In this way, panda ticket purchases can only keep up.

The ticket-buying software took the initiative to post the ticket compensation, coupled with the ticket compensation posted by the film producer, so that the movie ticket prices of this Spring Festival file obviously began to drop significantly.

Ticket resupply is crazy!

The film market is deformably inflated, and both ticket-buying software and film companies are throwing money into it.

Smaller film companies may face the risk of doom even if they make a film and the funds are returned slowly, let alone the money that can't be smashed.

What's more, big companies such as Tianguang, Dynasty, Huaying, and Medals are all ticket supplements in tens of millions and directly smash them out with their eyes closed.

So this year is not only the highest average quality of Spring Festival movies, but also the lowest average ticket price of movies ever.

In just three years, the original minimum of fifty yuan to watch a 2D ordinary hall movie has long since ceased to exist, and now twenty or thirty yuan a ticket, easy to enter the theater.

If you encounter a ruthless movie that is smashed, you can even watch it for one or twenty yuan!

For example, the movie "No Man's New Year" was bought out and released by Dynasty Entertainment, and when it was screened nationwide on the 29th, the uniform price was only 19.9.

This cheap price has stunned countless industry peers and admired Dynasty Entertainment's generosity.

You must know that this 19.9 is not the price of some screenings, it is the national screening of "No One Celebrates the New Year", which is equivalent to the price of the official release!

But the advantage of the drop in ticket prices is that the number of moviegoers has begun to soar, because it is cheap, so that more and more audiences are willing to spend money to enter the cinema.

No matter how the filmmakers grit their teeth and make up for the tickets, the audience is the most excited.

Everyone is clearly aware of the anomaly in movie ticket prices this year.

So when the New Year's bell rings, with the arrival of the New Year's flavor, the cinema, like shopping malls and supermarkets, has become a lively and crowded place.

"Detective Chinatown", "Divine Soldier Alliance", "Daddy's Embarrassment", "No Man's New Year" ...... With so many good movies, which one should you watch?

Since the ticket price is so cheap this year, let's go all the way!

And on the first day of the Lunar New Year, it is also the craziest time for the marketing of major film producers, because everyone wants a good start!

"Detective Chinatown is definitely the funniest and most logical detective comedy I've seen in recent years, highly recommended!"

"The warm and warm work "Daddy's Embarrassment", a good movie you shouldn't miss this year. ”

Hundreds of film critics praised the small-cost sincerity of "Nobody's New Year" focusing on the parents of the little people and impressing the academic judges of the Beijing Film Festival. ”

Ticket compensation costs money, marketing costs money, and the movie has not recovered its cost, but it has already continued to throw money outside, in this case, if you don't harvest enough box office, how can you get back to your cost?

The most exaggerated marketing battlefield is definitely the news, four of the seven movies this year are on the hot search list.

Medal Media, Conference Room.

Wei Xun is in a meeting with several directors, waiting for the box office data on the first day of the Lunar New Year.

"Brother Xun, why don't we think about smashing in some tickets again. Mao Bin said with some concern: "I feel ...... Things are not going to be good if this goes on like this. ”

Dong Zhen, Zou Min, and Li Nian also had solemn faces.

Although the box office data has not yet come out, Medal Media has made many movies, and it can also control the box office market.

The ticket price of "Detective Chinatown" this year is the most expensive of all the movies, priced at 39.9 yuan.

Previously, Mao Bin was not very worried about the box office of "Tang Detective", after all, he got 36% of the scheduled films at the beginning, but when he saw the operation of other companies frantically smashing tickets to make up for it, Mao Bin, like several directors present, began to feel apprehensive.

A high schedule of films means that the attendance coefficient must not be good-looking, which is an iron law.

If there is a movie dark horse with a super high attendance rate at this time, then "Tang Detective" will be in danger next.

Wei Xun didn't look too worried, and said with a smile: "Don't worry about it first, wait for the box office results to come out." ”

No matter what the box office competition will be, at least on the first day of the Lunar New Year, it is absolutely impossible for "Tang Detective" to lose to anyone.

36% of the film schedule + Wei Xun production + comedy theme, even if the ticket price is the highest, it still wins.

Hearing Wei Xun say this, Mao Bin hummed, and the silence came.

Everyone stayed in the company for the New Year, in order to get the box office data of "Tang Detective" as soon as possible.

Not only the medal, but now the senior executives of film and television companies such as Tianguang Media, Dynasty Entertainment, and Huaying Media must be waiting anxiously.

"Mr. Wei, the box office has come out. ”

Not long after midnight, a staff member of the marketing department knocked on the office door and walked in, with a happy face: "Our "Detective Chinatown" box office on the first day was 190 million, absolutely ahead of all movies. In addition to "Tang Detective", there are two movies with a box office of more than 100 million, "The Alliance of Divine Soldiers" is 110 million, and "Daddy's Embarrassment" is just 100 million. ”

The box office of "Wolf Warrior" at that time was 180 million on the first day.

But last summer, there were only two films in the market, "Wolf Warrior" and "White Shark", and nearly 50% of the films on the first day of "Wolf Warrior" were scheduled.

In this year's Spring Festival, "Tang Detective" was scheduled for 36%, and the box office on the first day was 190 million, which is so strong that it is desperate!

Tomorrow's movie headlines must belong to "Tang Detective"!

Mao Bin stood up and asked, "What is the box office of "Nobody for the New Year", report the attendance ranking." ”

When the staff heard this, the joy on their faces converged, and they said: "The box office of "No One Celebrates the New Year" is 89 million, ranking first in attendance, a full ten percent more than "Tang Detective". ”

The ticket price of 19.9 yuan, the box office of 89 million, the first attendance!

There is no doubt that it is a proper dark horse.

Moreover, "The Alliance of Divine Soldiers" and "Daddy's Embarrassment" both exceeded 100 million, and the attendance rate was definitely not low!

If this momentum continues, can "Tang Detective" still keep the current film schedule?

36% of the films, no movie can be filled, if you change the schedule, "Tang Detective" definitely don't have to worry, but this is the Spring Festival file of the dragon and the tiger, and the rest of the movies are staring at "Tang Detective" with red eyes, the competition is so fierce, if you are not careful, you will be robbed of the meat in the bowl.

Drip, drip, drip.

At this time, Wei Xun's mobile phone on the conference table rang, and the caller ID was, Xiang Yang.

Obviously, the change in the schedule of the theater chain is coming.

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