"Have you ever played a game?" asked Zhang Jinsong, "a recharge game." ”

"Played, I'm still playing Legends. Zhang Jinsong nodded, "But I never recharge when I play games, even if I have money in my hands, I won't recharge, I feel that the recharge game has no soul, playing games is attitude, the equipment cut out with a knife is very fulfilling, the kind of recharged equipment has no sense of accomplishment at all, what is there to cherish if you spend money? ”

"You have such an idea, that's why you won't recharge, the function of setting up recharge in the game is mainly for those who are willing to recharge, do you think it is set up for those who are not willing to recharge? "Wake up and click Zhang Jinsong," Everyone's thoughts are different, some people don't have so much time, they would rather spend some money to buy some advanced equipment, and then use advanced equipment to enjoy the pleasure of abuse, for those who are not willing to recharge, if the game sets up the option of recharge, it will definitely offend them, but there is no way to avoid it, we are opening a company, not doing charity, we need profits, with profits to be able to maintain the game, to be able to update the game, to develop a better game, although people who are not willing to recharge can bring heat to the game, but if they are not able to contribute profits to the game, this game can not be supported。 ”

"Without the support of players who are unwilling to pay, the popularity of the game will decline, and without the number of people, the number of paying players will definitely decline at that time. Zhang Jinsong said to Su Xing, "Can we find ways to monetize from other aspects, such as QQ, applying for QQ is free, chatting is free, and groups are also free, but we rely on the huge number of users of the QQ platform to develop other products, QQ farms, QQ games, and then use QQ farms and QQ games to make money, can games also be like this?" Take advantage of the popularity of the game, and then develop peripheral products, and use the peripheral products to make profits, so as not to offend those players who are unwilling to pay, but also to bring benefits to the company. ”

"Are you talking about game peripherals?" Wake shook his head. This business is not so easy to do, the current domestic market in this area is equal to a blank, don't look at the foreign country in this aspect of the boom, that is because there is a special soil, there is a special culture, so they can do so well, they can make money around the game, but we are different, we are still a developing country, a lot of things have no property rights, not only the legal aspect is blank, including everyone's consciousness is also blank, you let him recharge to play games, but you want him to buy peripheral products, spend dozens of dollars and hundreds of dollars to buy a game character or equipment, he will definitely not do that, it is better to buy some food。 ”

The profit model of game products is indeed not only the game itself, but also derivatives and peripheral consumption, but this thing also depends on whether it is suitable or not.

The annual sales of peripheral products derived from Japan in the field of games and animation can reach tens of billions, not yen, but yuan, but the same thing in China is only a few billion.

The difference is several times, and if you count the population gap, the market gap between the two is even greater.

"The emotions of non-paying players do need to be taken care of, but the emotions of RMB players must also be satisfied. Su Xing said to Zhang Jinsong, "There is a good balance in this." ”

Su Xing picked up the teacup on the table and made an analogy to Zhang Jinsong.

"For example, this teacup, in the game, it is set that ordinary players do not need to recharge, as long as they accumulate 100 task points, they can get this teacup, but RMB players can buy 100 task points by recharging 10 yuan, and buy this teacup immediately. Su Xing has a deep understanding of this set, "As long as it is not the way for RMB players to obtain this item, it will not let this game lose its balance." ”

This is true for games, and it is true for society.

There is nothing wrong with saying that the descendants of the rich are rich, but there is something wrong with saying that the descendants of the poor have always been poor.

In order for society to develop steadily, it is necessary to give the poor a chance to move upward.

"Your trick is really high, and if you don't charge money, you can buy this equipment by doing quests, and you can really keep the game balanced. Zhang Jinsong nodded, "But it can't be too long, like me, it took a month of hard work to get a good piece of equipment, and the RMB player can get it in a few minutes, I must feel uncomfortable." ”

"What you're talking about is actually balance, but I'll talk about that later. The assembly of the game character can be recharged to buy different decorations to dress up the character. Su Xing further expanded Zhang Jinsong's thinking, "You are engaged in technology, this point may not be very clear, after going back, let those people in the operation department think about it, see how to maximize the benefits, make several sets of plans, and finally choose the best set of solutions, your task is mainly responsible for the development of CF." ”

"CF should be the abbreviation of the game, what is its full name?" Zhang Jinsong asked Su Xing.

"Crossfire. "Wake up unceremoniously, once again copycat a rather hot name.

The atmosphere of the meeting was very harmonious, drinking tea, eating fruits, chatting at the same time, now it is Su Xing and Zhang Jinsong chatting about the game, Wang Bin and Yang Wendi couldn't interject, the two of them listened silently on the side.

"I've got you on a mission, this game has to be developed this year, even with a little more money. "Wake up and give Zhang Jinsong a death order, "On New Year's Day, the first version of the game will be launched. ”

"Now there is more than half a year to go until the Chinese New Year, Mr. Su, you can rest assured, our company now has a lot of technical personnel, and they spend money to support these people, and they usually don't do particularly complicated things. Zhang Jinsong assured Su Xing, "Don't worry, when I go back, I will immediately let them work overtime to develop this game." ”

"It's true that we have to work overtime, we don't have much liquidity in hand, and this game has been developed to solve the problem of funds. Su Xing nodded, "By the way, let me tell you one more thing, don't let the technical department be responsible for the development of CF, and directly transfer some backbones from the technical department to set up a business group to develop and maintain CF, including follow-up operations." ”

"This business group is only responsible for you, and you are only responsible for me, and other leaders in the company cannot interfere in the daily affairs of the CF business group. ”