Chapter 90: The Clarion Call of War
Cao Yong stared at the financial statements on the screen, his eyes repeatedly examining several key data in the table, his face sinking like water. Pen Fun Pavilion wWw. biquge。 info
Although the air conditioner was turned on in the room, Chen Taitong on the side was still nervously wiping his sweat, and his heart was pounding. He bent over, and his legs didn't dare to stand up straight, like a little eunuch waiting for Lafayette, waiting for Director Cao Yong's questioning at any time. The longer he waited, the more uneasy he became.
Chen Tai informed that today's pass is very sad, and the sales data has dropped too much - if it is just like this, it will be forgotten, but there is such a thing, and the head office has repeatedly stated that this year is a critical period for listing preparations, and it is required that branches around the country must not damage the company's image.
Finally, Cao Yong's eyes stopped at the percentage point of the month-on-month decline in sales. Chen Taitong's breathing almost froze.
"Store Manager Chen, is there a mistake here?" Cao Yong said politely, pointing to the number and asked.
"Ahem! this ...... What ...... this" Chen Taitong sweated like rain, and said with a reluctant smile: "The sales situation has not been very good recently, after all, it has started school, and it can't ......be compared with the summer vacation."
Cao Yong is the regional sales executive of Fanxing Group, and theoretically speaking, he is half a level higher than Chen Taitong, who is the store manager. What's more, Cao Yong is a descendant, and Chen Taitong is just the manager of a franchise store, so you can tell who has more weight at a glance.
Cao Yong glanced at him deeply, "Store Manager Chen, it's normal for sales to drop after the start of school, all stores are, but none of the stores have seen a 50% drop in turnover - besides, what's going on outside?"
Looking out the window, across the road, about two dozen people held homemade signs, staring silently at the door of the store. Passers-by slowed down and curiously read the handwriting on the signs.
"Stars hire a water army on the forum, pit me for money!"
"Fanxing sells pets as shoddy, and he doesn't admit it!"
"Fanxing's sales deceive consumers and hide pet health problems!"
Among these people, there are old and young, as well as middle-aged people, they don't say anything, they just stand there with a sign, and put pressure on the Xingxing Binhai City Dongcheng franchise store across the road, which has a great effect of persuading them to quit. People who originally planned to buy pets, when they saw this situation, most of them chose to find another home. Of course, there are also a small number of people who still believe in big companies, ignore the slogans on these brands, and continue to buy pets in stores.
Chen Taitong had no choice but to do anything about this, because he was standing across the road, not at the door of the store, so what right did he have to drive them away? Besides, there were elderly people in their seventies and eighties, who would fall down at the slightest touch, and no one dared to go up and drive them out.
He once tried to call the police, but when the police came, they also had a headache when they saw the situation, and adopted a peaceful approach, not only did not drive people out, but persuaded him to break the fortune and eliminate the disaster, lose money, and settle the matter as soon as possible, otherwise it will not be good for anyone to make a big fuss.
But Chen Taitong can't compensate, if he loses one, he will find three, and the amount of money is not enough to fill in. When the police saw his attitude, they went across the road to persuade those people to go to the Industrial and Commercial Bureau, find 315, and if they really didn't work, they would go to the court to sue.
There does not seem to be a consensus on the other side and the recommendations of the police have not been adopted. Seeing that neither side listened to the persuasion, the police went home directly and left it alone. However, from the day after the police were called, there was always a police car parked not far away, constantly monitoring the movement here, and stopping the signs of violent clashes as soon as they appeared.
Chen Taitong said that there were suffering, the people on the opposite side were idlers, the old man and the old lady sat there with a horse, and there were people who delivered food and water at noon, making it clear that they were going to fight a protracted war, maybe they would set up a table to play mahjong in two days...... People have time to go on, can he still do business here?
So far, he can't hide it, so he had to tell Cao Yong everything about the matter, and ask him to help accommodate him. Because he knows that a company as big as Fanxing must have hands and eyes in the sky, and what he can't do, Fanxing may not be able to do.
The more Cao Yong listened, the colder his face became, and he tapped his fingers on the table irritably, like a time bomb about to explode. Facing the pressure of listing, the head office is now very tight on the company's image problem, and it is actually quite common to hire a water army, after all, the cost is low and the effect is fast, everyone knows that they are turning a blind eye, but you can't leave a handle and traces, and it will be troublesome to be picked up.
After thinking about it, he said: "Store Manager Chen, I tell you clearly, this matter must be suppressed as soon as possible, you can't alarm the head office, and don't expect the head office to wipe your ass, otherwise none of us will be able to please us, I'm afraid we will be killed by the head office, a typical example!"
Chen Taitong was really panicked now, his only remaining confidence was that the head office would not die without help, but he forgot that the head office had another option to abandon the car to protect the handsome, not to mention that he was just a franchise store here, let alone a car, and even a pawn could not compare.
The elimination rate of the pet industry is too high, and he chose to become a franchise store of Fanxing because he wants to enjoy the shade with his back against the big tree, so that he can enjoy the purchase price advantage and exclusive logistics of Fanxing's unified purchase of pets, and he is not as strict as the direct store, and he is happy. However, it's good if nothing happens, once something happens, don't expect Fanxing to stand out for a mere franchise store.
There has been a big decline in pet sales, but the franchise fee should be paid, and not a penny less, otherwise the deposit will be deducted and the contract will be terminated according to the contract.
"Director Cao, you have to give me an idea! If I go on like this, I'll really be finished! My family has to drink the northwest wind, you can't see death without help!" Chen Taitong's legs weakened and he almost knelt down.
Cao Yong doesn't want to wade into this troubled water, but if he doesn't let it go, the store will really go out of business, and he, the regional sales director, will have to take some responsibility, and he will definitely be regarded as incompetent by the head office. He and Qian Fangming, the head of procurement, have been fighting for two or three days, and both of them covet the throne of regional manager. After three or four years in the position of regional manager, if the performance is excellent, you can be transferred back to the head office to take up middle and senior leadership positions. Even if the performance is mediocre, the regional manager also has dry shares, which is even more hot in the context of the possibility of the company going public.
Thinking of this, Cao Yong said implicitly: "These people outside, I can't help it." However, there is still a way to solve the problem of sales. ”
Chen Taitong seemed to have grasped a life-saving straw, and hurriedly asked: "How to reverse it?"
"It's very simple, assuming that the total number of people buying pets in Dongcheng District is a certain amount, and your sales here have declined, and someone must have risen. Think about it, which store meets this criteria?"
"There's a strange pet shop that seems to be quite popular lately. He replied that he had been told by his staff and trolls.
Cao Yong smiled: "I know this shop, it's an old store, but it has been tepid before, and there is no threat." You have the advantage of the purchase price, but you are afraid that you will not be able to get rid of him? There has never been anything that cannot be solved by a price war, and if there is, a second price war will come. ”