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"I'm pretty clear about Dell's direct sales model, but what exactly is this experience store?" asked Adam Cohen.

"Dell's direct sales model has greatly reduced costs, and the company doesn't even need to build its own factories and warehouses, which is good for online customization, but there is a drawback, which is that it is difficult for consumers to experience the products and services in person through a computer screen. ”

Yang Jie said: "In order to make up for this shortcoming, we have to adopt a combination of online and offline methods. After all, not all people buy products online. ”

"At this stage, the sellers are not very professional in selling our company's products, and customers can not enjoy the company's professional, standardized and capricious services, and the company can not understand the potential needs of these consumers, and the company is also creating a new market to meet these needs. ”

Yang Jie said: "We do this is also to enhance the rights and interests of consumers, so that consumers can really get benefits, not only including getting cheap and high-quality products, but also participating in marketing and promotion of business opportunities, enjoying the whole service, realizing the ideal of consumer investment, and even including obtaining comprehensive learning and promotion, permanently enjoying the preferential treatment of products, increasing the stickiness of consumers to our company's products, so that once they buy our company's products, it is difficult for them to leave our company's products." ”

Seeing that Adam Cohen and the others were all looking at him intently, Yang Jie said with a smile: "The experience store I am talking about is not only including the computer products of Xinlan Technology Company, but also to create a smart home platform." ”

"Specifically, it's about showcasing a range of our company's products that are compatible and communicate with each other. ”

Yang Jie said with a smile: "The computer products of Xinlan Technology Company are now compatible with the system carried by Honor mobile phones, and data can be exchanged with each other, and wireless routers can now be connected to Panshi computers and mobile phones, and this technical foundation has provided very good support for building a smart home platform." As long as a consumer buys one of our products, then consumers will buy other products on this platform out of inertia. ”

"In order to reflect the personality and taste of the company's products, we had to redesign the architectural style of the experience store, which was completely different from the current sales stores, so I was also looking for some top design teams to design it. ”

In addition, the staff of the experience store must also receive professional training to help consumers understand the product and solve various services, and at the same time summarize and report the needs of consumers to the company's product development department, which also includes the function of sales. ”

Yang Jie said with a smile: "This marketing model will also be fully promoted in Zhongyuan Automobile Company, and sales and display stores will be opened in the city commercial center, and delivery, repair, maintenance, spare parts, etc. will be placed in a larger location in the surrounding areas of the city to meet the various needs of customers." ”

"This marketing model is really unprecedented. Adam Cohen said with emotion.

Since Huaxing Communication Equipment Co., Ltd. and Qualcomm, Ericsson, Nokia and other companies have carried out patent cross-licensing, Huaxing Communication Equipment Co., Ltd. is also preparing to launch 3G network mobile phones overseas, Yang Jie has a new idea for the company's marketing model.

So this time all the partners were brought together to make a very big adjustment to the marketing model.

Adam Cohen knew that the online and offline marketing model proposed by Yang Jie was subversive, and he was very sympathetic to Dell's online direct sales model.

The current direct sales model adopted by Dell has beaten a number of computer brands overseas and conquered cities everywhere, but he is still a little hesitant about the experience store.

However, Yang Jie's previous business vision has been proven, and he has made a lot of commercial profits, and Adam Cohen is willing to try it this time.

"I know that everyone is a little skeptical about the model of experience stores, but the head office will open more than a dozen experience stores in several first-tier cities in China, and a few in several metropolitan cities in the United States, and if the effect is good, it will be fully rolled out. ”

Yang Jie said.

"It's best to be able to do that. Adam Cohen saw that Yang Jie didn't take a rash approach at the beginning, and he also nodded.

Yang Jie immediately told Lai Binghui, who rushed over with his thoughts, and told Huo Xiaotian and others what he thought.

"You kid can really toss!" Huo Xiaotian said with emotion.

"In the past, our company was also developed from the hands of sellers at the beginning, but now after the development of the Internet, the company's sales model must be revised, otherwise our company will be abandoned by the times. ”

"What the hell are you talking about this experience store?" Lai Binghui asked.

"I have asked Wang Jianhua to formulate a detailed plan according to my intentions, and everyone will know when the meeting is held tomorrow, and if everyone has other ideas, they can put them forward, and the head office will solicit opinions and make adjustments. Yang Jie said with a smile.

"You kid has the best appetite for hanging people, and you really don't want to take it out until the last minute. Huo Xiaotian pointed at Yang Jie and smiled.

The next day, Yang Jie and Song Manli, Uncle Xiao and other more than 30 company executives and Adam Cohen and others held a meeting in the huge conference room.

Seeing the senior management of so many companies, Yang Jie was also quite emotional, Huaxing Technology Group has developed into such a scale in just over four years, which is indeed a miracle.

The top executives of these companies here are casually companies with an operating scale of tens of billions of dollars, and it is not impossible for Huaxing Technology Group Company to become one of those big conglomerates in the United States in time.

At this time, Wang Jianhua used slides to demonstrate the drawings of the facilities inside the experience store, which were modeled and rendered according to the sketches drawn by Yang Jie himself, which were not much different from Apple's later experience stores.

Looking at these pictures, everyone here is amazed.

Wang Jianhua then also made a specific elaboration on the service content and staff training of the experience store.

"It must cost a lot of money to open such a large experience store, right?" asked Adam Cohen.

"If such a large area of experience stores are opened in the center of a city like San Francisco in the United States, it may cost 13 million US dollars, and if it is opened in the most prosperous urban business circle in China, it will also cost more than 30 million US dollars. Wang Jianhua also estimated the construction cost of the experience store.

"Is it worth spending so much money to open an experience store like this?" Adam Cohen looked at Yang Jie, and everyone looked at each other in unison.

"Of course it's worth it, we're just about creating an experience-centric gathering place for our customers, and when people have a place where they want to meet, they're inclined to spend money there, and the best way to do that is Starbucks, which is very focused on creating its storefront, and it wants its store to be a third place for people to meet in addition to their homes and work, and this company has been very successful in that, and we have to learn from them in that regard. Not only inside the store, but also outside the store should be designed, trees can be planted outside the store, benches can be placed, and free Wi-Fi is provided inside and outside the store to attract more customers to gather and rest here. ”

Yang Jie said with a smile: "The idea of holding various activities in the physical store mentioned by Director Wang just now, encouraging customers to tell their stories about their relationship with the company's products and inviting them to give technical lectures on products is very good. The growth and revenue from our brick-and-mortar activities can bring the company and them a lot closer together, which is much better than other brands that are just trying to get money out of the pockets of these customers. It's the same way to make customers pay money, and our way of making customers pay is much more advanced, and these customers are willing to pay more. ”

"In addition, the rise of the Internet has also changed the way consumers consume, and these consumers are very community-oriented people. Our brick-and-mortar stores provide such an occasion to bring together a large number of people with the same preferences, ideas and values, which is a huge benefit for us to select high-quality customers and build our brand image. ”

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