Fluorine-free compressor technology will be standard in the home appliance industry of the future.

From fluorine-free refrigerators to fluorine-free air conditioners, and even toothpaste, even the pursuit of fluorine-free is pursued, as if the harm of fluorine is comparable to radioactive nuclear substances.

Of course, there is a reason for the harm of fluorine to the atmospheric environment, but it cannot be denied that there are commercial factors in this. Just like PHS, in order to open up the market, it implies that the electromagnetic radiation of mobile phones is more harmful, and as a result, a group of owners who oppose the settlement of base stations have been created. From freon to fluoride toothpaste, it's clear that propaganda for a variety of purposes plays a big part in this.

In the name of environmental protection, it can not only protect the ecological environment on which human beings depend, but also make a business.

However, this concept was still a bit ahead of its time for China in the 90s.

Wang Chuanfu built a DKK company's fluorine-free compressor production line from the East German empty gloves white wolf, and this case was used as an internal reference. In fact, Hu Wenhai relied on Ukraine to dig up the entire case of East Germany's socialist corner, and there was a whole research institute in China that was responsible for recording and researching, and the papers and reports written by the big leaders above were listed as required reading in small circles.

There are many more studies like this, at least not until the Russian archives are declassified in 20 years. Documentaries about the collapse of the Soviet Union in 1991 and the collapse of the Soviet Union in 1992 have already been filmed, and studies have been organized within a considerable range in China.

Privately, the grapevine said that the documentary was filmed quite "realistically". Not only is there a record of the whole process of negotiations with the leaders of the union republics in the Ogaryovo villa, but also the leaders of the CPSU at that time of the 819 incident criticized and self-criticized one by one at the end of the film......

Wang Chuanfu is indeed very discerning, and the level of this production line from DKK is very high. Not only do the compressors produced do not require the use of freon, but the compressor also lasts longer than the fluorinated compressor.

However, it is a pity that the fluorine-free compressor needs to be designed with a fluorine-free refrigerator, and the price is also more expensive than the fluorine-containing one. Although the technology is more advanced, the fluorine-free compressor is facing the dilemma that no refrigerator manufacturer is willing to purchase.

It's normal to think that the cost of a fluorine-free compressor is higher, the market acceptance is low, and its higher service life means that users change products less frequently. In this way, it is not surprising that production companies and distributors are not interested in it.

DKK's fluorine-free compressor production line moved to China, and Wang Chuanfu and the Nonferrous Metals Research Institute have not opened for more than a year, and they have already lost money to their grandmother's house. However, is this technology bad? Obviously, this is not the case, but the route from technology to product has not been opened.

The opening of the industry-university-research route is a slogan that has been shouted for decades. However, the question of why this route is so difficult to get through is actually very simple, because there is no driving force that can break the old pattern.

Hu Wenhai has this driving force, and he knows what technology is the right direction of development, and this is where his advantage lies.

Originally, it was a chicken rib that no one cared about, but when it entered Hu Wenhai's field of vision, this technology could immediately be worth a hundred times.

Zhang Ruimin definitely belongs to the most thoughtful level in the group of Chinese entrepreneurs. Whether it is the production quality that began to be grasped in the 80s, or the Haier CIS system that was built, and the steady progress in Haier's expansion, it was extremely rare in the impetuous era of the 90s.

Looking at the whole of China, it must be rare to have Zhang Ruimin, an entrepreneur and manager who is aware and understood.

"Inverter fluorine-free refrigerator?" Zhang Ruimin thought for a while, and seemed to be thoughtful: "I have some understanding of the concept of fluorine-free, and it is a technology developed by the Nonferrous Metals Research Institute, right? Haier has also considered fluorine-free technology, but it is ......."

But what, although Zhang Ruimin didn't say it, it was self-explanatory. The huge cost of promoting new technologies, as well as the pressure and opposition it needs to face, are all things that Haier does not dare to easily touch.

This pressure may come from Freon compressor manufacturers, as well as other refrigerator companies, distributors and fluoride stations and other aspects of society, and even local regulatory departments and industrial guidance departments.

If Haier wants to push fluorine-free refrigerators, it will inevitably publicize the harm of freon, and when the time comes, it will hit the refrigerator sales of the entire market, how much hatred does this have to pull?

Although Haier has some capital, it also doesn't have such courage.

"Don't worry about this Brother Zhang. ”

Hu Wenhai laughed, shook his head and said: "Promote new technology, there will definitely be opposition." But I've got a plan for that, what do you think?"

"In addition to domestic refrigerators in the Chinese market, the brands of imported refrigerators are mainly Siemens, Panasonic and Toshiba, as well as Hitachi. In other words, the Chinese refrigerator market is mainly facing competition from Germany and Japan. At this point, we can consider the strategy that the enemy of the enemy is the friend. ”

"It may be difficult to break the market structure from within us, but if we take the route of flowering inside the wall and fragrant outside the wall, in fact, it is not so difficult to guide the changes in the domestic market. ”

Although it is a little embarrassing to say, just like a foreigner helping to report a crime, some things are easier to do by "taking advantage of foreign self-respect".

In fact, this is also the ...... brought about by WTO accession It's barely a bonus.

Just as the history books have to admit that the war of the Eight-Nation Alliance against the Qing Dynasty was an act of aggression, the missionaries also had the role of opening their eyes to the world. In addition to the WTO's role of insurance for international trade, it cannot be said that it has not brought new ideas to China, or that it has brought conspiracy and persecution.

In fact, on the contrary, many of the concepts brought to China by WTO accession have indeed helped China's business adapt to the international market, and in fact have improved China's domestic market management capacity and production level.

From the 90s to 10 years ago, there was a phenomenon in the Chinese market called "fire dies". Whenever this product is on fire in the market, then the capital immediately rushes in and completely kills the market. Like a flock of vultures, eating the corpses of industries created by others.

The decline of this phenomenon is certainly due to the rise of the network economy and the great changes that have taken place in the entire social and economic model. However, China's accession to the WTO has brought about changes in market concepts is also a factor that cannot be ignored.

Vultures who don't pay attention to the rules have a hard time surviving in the international market. This indirect survival of the fittest has a somewhat positive impact on the overall environment.

The matter of fluorine-free compressor may be difficult to start from the domestic level, which is determined by China's national conditions at this stage.

No matter how thick Hu Wenhai's golden finger is, there is no way for China's economic development to cross a major stage. At this stage, China mainly undertakes the backward production capacity of Europe, the United States, Japan and other countries, that is, the industries of high energy consumption and high pollution.

However, if fluorine-free is promoted in China as an international advanced experience, it can be recognized and supported by people. This is not a bad remark, it was not invented by Hu Wenhai, but the unspoken rules of China in the coming decades.

Thirty years later, China's economic conditions are better, and some so-called investors have popped up. If entrepreneurs want to attract investors to engage in angel rounds, A rounds and other money fraud, first of all, investors should ask: Do you find a prototype of your business model abroad?

If you dare to say that your business model is self-created, investors will not even be interested in hearing your ideas.

The general environment is such an environment, and Hu Wenhai can only say that in the next one or two decades, he will try his best to change this status quo. But this is the collective consciousness of the whole society, and it is not something that can be reversed by how much money he invests.

So for the time being, since you can't fight it, let's use it first.

"Europe and Japan are basically in an absolutely dominant position in the refrigerator industry. Our Chinese market is full of European and Japanese products, so can the United States, as the world's largest market, be spared? Among the first-line refrigerator brands in the United States, only Whirlpool can be regarded as capable of fighting. ”

"Whirlpool acquired Philips' large home appliance business last year, and this year it began to promote low-energy quality. However, I said something unpleasant, how much technological innovation Whirlpool has invested in mechanical equipment is not as obvious as my inverter technology, and although the cost of fluorine-containing compressors is slightly lower than that of non-fluorine-free compressors, fluorine-free compressors do not need to add fluorine, do not need maintenance, and in the long run, they are more cost-effective than fluorine-containing compressors. ”

"To put it simply, if Whirlpool doesn't want to give up their market position, then working with us is the best way to go. ”

"The concept of fluorine-free inverter refrigerator can be promoted from the United States first, and after it is recognized by the market in the United States, the concept can be exported to domestic sales. With the selling point of environmental protection and energy saving, which occupies the moral high ground, and the successful case of the United States, I can start to promote the adoption of new refrigerator industry standards in China within the Economic and Trade Office. ”

In order to promote this new standard of energy conservation and environmental protection, Haier, as a manufacturer of fluorine-free inverter refrigerators, will receive strong support from national policies. When the time comes, don't talk about your petty corporate bonds, are you interested in CDB's low-interest, interest-free loans?"

"In this way, China and the United States can open their domestic refrigerator markets to each other, and Whirlpool can squeeze out German and Japanese products, of course, this is theoretical. And our anti-Japanese aid to the United States can help Whirlpool regain their domestic market. In this way, the two sides will cooperate for a win-win situation, and won't they suffer losses?"