Home appliances are indeed a suitable battlefield.

Although China has not yet joined the WTO, it does not actually affect the entry of international brands into the Chinese market. Just as Lu Dingwei said, the purpose of joining the WTO is to make the risks of international trade controllable, not to say that international trade cannot be done without joining the WTO.

Of course, WTO accession actually has another meaning. It is undeniable that in the 90s, Chinese products were more barbaric, such as "Wenzhou leather shoes", counterfeit drugs in Jinjiang and Zhoukou, and news that fake and shoddy products ate people to death or even killed people were not uncommon.

When a high-ranking official farts, he broke his trouser belt, which is somewhat embarrassing.

The WTO's rigid requirements for various production standards have indirectly improved the quality of products made in China, and in the long run, it may be more important to China than the WTO's open trade policy.

But then again, in the late 80s and early 90s, China's thorough seller's market did cause the quality of Chinese enterprises to be worried. Correspondingly, it is somewhat reasonable that international brands in the market are welcomed and sought after.

Although the home appliance market is a traditional advantageous industry for Chinese enterprises in the future, for the time being, it is obvious that the products of Europe, the United States and Japan are definitely very stressful for Chinese enterprises.

If you want to start a counteroffensive campaign in the home appliance industry nearly ten years in advance, you can't just talk about it without practicing.

Since Director Zhu invited Hu Wenhai from thousands of miles away, it was obviously not just to scare the Americans there. After a period of demonstration, the Economic and Trade Office soon set up a working group as a pilot for this policy + standard model.

The level of the working group is relatively low, and the team leader is still Xu Haiping, the chief staff member of the Economic and Trade Office, and there is still only one staff member Lin Xia who does the work. There are so many working groups like this in the government that it doesn't seem like a big deal.

However, in reality, no one really thinks that this small working group has no power, on the contrary, as long as you look at the three words "Hu Wenhai" in the list of non-staff personnel, the first in the list of special general counsel, you can know how much weight this working group has.

The apron of Qingdao Liuting Airport was briefly suspended, and several Dongfeng trucks of the armed police pulled out a cordon outside, which seemed to be just ordinary VIP treatment, but in fact it was loose on the outside and tight on the inside.

As long as the level in the city is enough and the leaders who can come are almost all there, a red carpet has just been rolled out under the fuselage of the new boat 60 sprayed in red and yellow. Although there were no bands and elementary school students to present flowers, the internal security team that was like a big enemy and loaded with guns was enough to make people nervous.

The ramp car was safely parked in front of the cabin door, which was immediately opened from the inside. Hu Wenhai rubbed his ears and walked down with some wry smiles on the corners of his mouth.

The MA60 is a new product that Xifei has just obtained the airworthiness aircraft type certificate this year, and Hu Wenhai's aircraft is still officially put into production No. 001, which was given to him as a gift by Xifei - mainly because he was afraid of receiving money, and Mr. Hu refused to buy it.

This MA60 is optimized on the basis of the Yun-7 200A, which fully refers to similar products on the market. Compared with the original historical product of the same name, the design of the new boat 60 that Hu Wenhai rode on is more mature than the same period in history. But in terms of the main performance and other aspects, there is not much difference.

In other words, the noise problem of the air tractor of the MA60 will not be different because it is a business jet that Hu Wenhai is riding. Although enough soundproofing has been added, his ears have not been too good along the way. Fortunately, the imperial capital is not far from Qingdao, so I will come over after forbearance.

Even so, Hu Wenhai still announced that his exclusive business jet in the future will be this MA60. There is no way, the plane that I invested in and built is crying and I have to sit down.

Don't look at how unbearable Hu Wenhai's performance is, but in fact, the MA60 is not really unsellable in the market. Because the price is cheap and there is no need to spend foreign exchange, some small airlines in the northwest and southwest are also willing to lease the MA60 branch line from Xifei, and CDB provides supportive loans for the leasing of the MA60, which has a lot of profit margins.

In addition, the MA60 has also received several orders in Africa. Although the order requires a loan, they are all old customers, and they can still earn back the capital. Moreover, the MA60 is the foundation of the military aircraft, and the characteristics of leather and durability are also very suitable for the needs of black Africa.

In the development of the MA60, Xifei did not make much excess profits. But they have tasted the sweetness in the manufacture of the whole machine, and they have paid a lot of attention to the localization of COMAC's MD-82, and the progress has been accelerated a bit, which is also a good thing.

The development of aircraft has achieved gratifying results, but it is still far from the lives of ordinary people. However, if Qingdao can negotiate here, it can be regarded as a temporary hope of turning around.

Seeing Hu Wenhai get off the plane, the leaders of Qingdao walked over with a person in their arms.

"Mr. Hu, I haven't seen you for a long time. ”

"I've been able to see Brother Zhang a lot lately, and newspapers and magazines are full of you!"

"Haha, Mr. Hu won't make fun of me. ”

Hu Wenhai and Zhang Ruimin still have some friendship, and the two of them stood on the same line when they were working together on the Machinery Working Committee, and they have not fallen into contact over the years. Many of the upstream suppliers and affiliated enterprises cultivated by Xinke are actually Haier's suppliers and cooperative enterprises, and the two sides can be said to be comrades-in-arms in the same trench.

Although Hu Wenhai was not in China for a long time before, he could indeed hear the news about Zhang Ruimin every once in a while. Relying on its quality advantages, Haier established a well-known reputation in the market environment where the supply of products exceeded demand in the 80s, laying a solid foundation for the next accumulation.

The names of Haier and Zhang Ruimin frequently appear in economic newspapers and magazines, as if they have become a banner for Chinese products. As a successful case, Haier refrigerators and Haier Group have even appeared in the textbooks of foreign business schools. Haier's commercial success has become a reference and benchmark for China's enterprise management and reform, and Hu Wenhai has seen his name in newspapers and magazines shipped from China in Kazakhstan.

"Let me introduce to Mr. Hu, this is the ...... of our leaders in Qingdao"

In recent years, Hu Wenhai has lived in seclusion, and it is extremely difficult for him to appear in public, and even some newspapers have shouted the slogan that Xinke belongs to the 80s, and openly discussed why Xinke has "declined".

But in the eyes of insiders, they know that Xinke is not the so-called decline, but has begun to learn to keep a low profile.

Not to mention China Railway Construction Investment and China Development Bank, Xinke has obviously been developing further upstream in recent years. Perhaps in terms of consumer electronics, the brand of Xinke has been rarely seen in the BP machine market, but the various SOC chips and DSPs, RF components and other products in each BP machine, and even the silicon wafers of survival chips and the substrate glass of liquid crystal displays, these are inseparable from Xinke's technical products.

In addition, the ST Materials Center is also starting to bear fruit. A number of new materials and processes have been developed, new formulations, new processing and measurement methods in steel mills, and advances in laser additive have also been applied to the development of new aircraft and engines, as well as the technical research of large-scale composite materials, including carbon fiber, resin, ceramics and rare earth permanent magnets, and of course, rhenium-nickel single crystal alloys......

These are all new technologies developed with the efforts of scientific researchers without Hu Wenhai personally promoting. In fact, China does not lack technological research and development strength, but lacks a channel to open up production, education and research.

Although Hu Wenhai did not personally participate in these research and development work, his name is there, and the technology that could only be put on the shelf has become a sweet and sweet spot sought after by enterprises and the government, which is where his greatest value lies.

After deep cultivation since the 80s, ordinary people may not see the name of Xinke, but their lives have been inseparable from Xinke.

For the leaders of Qingdao, of course, they will not feel that Xinke and Haier are enterprises of the same level. If Haier can take the route of Xinke, it will definitely be a major benefit to the local area, and of course Zhang Ruimin will have to support this face.

Sitting in car No. 001, Hu Wenhai unabashedly sold his ideas to Zhang Ruimin. The business is at the level of the two of them, and bargaining is no longer something they need to do. As a superior person, it is more important to promote one thing than to do it yourself, and more importantly, to communicate with more people and use your own ideas to influence the world.

"Multinational companies are replicating their success in the Chinese market, and we in the Chinese business community are doing nothing about it at the moment. ”

Hu Wenhai sat in the back seat of the car, crossed his fingers and calculated for Zhang Ruimin: "Refrigerators are a relatively advantageous industry in China, with an annual output of more than 20 million units last year. But then I am afraid that the domestic economy will be overheated to cool down, and the current chaos of the refrigerator industry, Brother Zhang, you know better than me. When the time comes, these substandard refrigerators will withdraw from the market, and on the other hand, international brands will enter the domestic market in a big way, how much market share do you think Haier will be able to eat at that time, and how sure will it be to compete with international brands?"

Zhang Ruimin obviously knew about this, and frowned: "I haven't thought about what Mr. Hu said, in order to expand Haier's production capacity, I finally got the right to issue corporate bonds this year, and raised funds to start acquiring refrigerator companies in various places." But what is in front of us is not only the issue of capital, but also how can we compare with multinational corporations compared to capital?"

"That's right. Hu Wenhai nodded, did not sell the guanzi and hung his appetite, but happily came up with a killer feature: "I think it's time, we should hurry up and launch inverter fluorine-free refrigerator products." ”

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