"It's my turn. Yan Zhiqin was a little impatient, "The second factory is much stronger than before, the beverage market has expanded, and it has spread outside the province, because of the long-term cooperation with the best female voice program, the fame has been started, and it has come to the top and occupies a certain share in the market." However, it will take time to compare with the beverage giants Coca-Cola, Pepsi, including Uni-President and Master Kong. ”

"It's fine, we have the time and the strength. It is not easy for the second factory to achieve this scale in two or three years, from almost on the verge of bankruptcy to the third echelon of the beverage industry, or even close to the second echelon. Su Xing said, "Take your time, and when the funds are a little abundant, increase the amount of advertising investment, and then squeeze out the market share of other beverage manufacturers, and wrestle with them." ”

The best female voice has been popular for several years, but like many pop music, it was very popular in the first year or two, everyone sang it, and after a long time, the freshness passed, and with the impact of other programs, the effect was not as good as before.

If you want to make the product brand recognized, in fact, the best way to advertise is on CCTV channels, news broadcast periods, such as the Olympic Games and other sports events.

You can't become a fat man in one bite, and the second factory can have the current scale, which is already progress.

"It is true that we have to take our time, according to the sales data of the second factory in the past few years, our factory's beverages are still quite competitive, and the market share is rising every year. Yan Zhiqin said, "Relying on a restaurant, Yujinlong Hotel, and some other sales channels, drinks and beer are selling well." But recently, a beer foreigner entered the Jiangcheng market, which had an impact on our beer, and looking at his posture, the visitor was not good, I have to remind you. ”

Su Xing looked at Yan Zhiqin, waiting for his next words enthusiastically.

There will be competition in every industry, which is inevitable, the Chinese people's copycat ability is very strong, there is a product that has been recognized by the market, and then similar products will follow suit, like, after a certain type comes out, there will be dozens, or even hundreds of similar works.

Don't look at the high-imitation and micro-innovative works that appear later, but it is very likely that the original will be done, and you must be careful to deal with it, and the same is true for products, if you don't pay attention to it, you may be squeezed out of market share by competitors, and eventually become history.

Rising Sun, Jianlibao and so on, are all lessons from the past.

"It's Snow Beer. Yan Zhiqin said, "I know a little bit about this product, it was originally an industry in the northeast, with a history of more than ten years, and it was only a regional winery at the beginning, with no intention of expansion." In recent years, it has only expanded everywhere, and after forming a layout in the northeast, it has penetrated into the south, and now it has entered the Jiangcheng market. ”

Snowflakes!

Wake up and be vigilant, Xuehua, Qingdao, Yanjing, these three are domestic beer brands that cannot be underestimated, and will grow into the top three domestic beer brands in the future, accounting for more than 40% of the market share of the entire beer market.

Snowflake was established for a short time, it was established in 94 years, and it has been exactly 10 years now, and in these 10 years, Snowflake has been riding in the dust, and the business strategy was only regional at the beginning, but after China Resources joined, the business strategy immediately looked at the whole country.

In the back, it can even compete with the century-old beer brand Tsingtao Beer, and the main reason is that Xuehua has adopted a business strategy of small profits and quick turnover.

With the injection of capital, Xuehua took advantage of the mushroom strategy to acquire poorly managed breweries as a local production base to produce snowflakes, enter the regional market nearby, and then fight a price war, because its price is lower than the price of other similar products, and Xuehua slowly planted the cheapest impression of snowflake beer in the hearts of consumers, and the sales volume rose immediately.

The overall sales volume of the beer industry is there, and the change is not very large, and the sales of snowflakes will naturally decline.

So Xuehua attacked the city all the way, completely squeezing out other small beer brands.

Its expansion pattern is really like cancer.

Snowflake's strategy of small profits and quick sales is actually very insidious, with the backing of huge funds, using this strategy to squeeze out or merge other beer brands, resulting in sometimes going to a store, the merchant is likely to only have Snowflake, and customers want to try other flavors of beer, only to find that this flavor of beer has long been out of production.

After Xuehua merged these breweries, he used these original brewery sales channels to sell his own beer, further encroaching on the living space of the beer brands next to it.

Xingyin Pavilion, Blue Sword, and Jin Wei were crippled by snowflakes like this.

Did Snowflake really succeed in doing this?

To say that he is successful is indeed a success, because its market share is quite large, but even if its market share is very large, but because of small profits and low prices, the actual profit is not high.

The end result is that Snowflake has a high market share, but it cannot bring high market profits.

He didn't dare to raise the price easily, so he could only launch beers at different prices one after another.

Kill 100 enemies and self-damage 800.

Customers are accustomed to beer at the bottom price, but they don't buy beer with a high price.

Su Xing didn't agree with Xuehua's sales strategy, and expelled competitors, but he didn't get much benefit for himself, and such product competition for customers could not provide them with much benefit, and the diversity of choices became less, and finally almost reached the point of monopoly, and customers fell into passivity.

"You're right, this product isn't coming well. Su Xing nodded, "Be especially careful, their strategy is to make small profits but quick turnover, fight a price war, squeeze out other similar products in this way, and then occupy the entire market alone." ”

"That's what it looks like. Yan Zhiqin nodded, "We have a bottle of beer for a five, and they cost 1 yuan 3 for a bottle of beer, or even one dollar, and what they produce doesn't seem to be beer, it's water, how can there be such a thing? If we continue to do this, sooner or later the beer market will be disrupted." ：”

'They just want to kick us out. Su Xing said, "Have you contacted their person in charge here, this aspect of the problem should be negotiated as much as possible, fair competition, and the normal business development model." ”

"I contacted them, and when I first found out about their strategy, I found the contact number of the person in charge of their Jiangcheng side and called them. Yan Zhiqin was even more angry when he mentioned this, "But they don't bird me, he said that if I am afraid, I will sell the second factory to them, and they will pay a good price." He also said that if we didn't agree, they would buy other breweries and compete with us. The latest chapter of "Rebirth My 1999 Claw Book House" is the first time to read it for free.