The endorsement fee is 2 million US dollars per year, which makes the Jeep manufacturer representative a little unable to sit still, he originally took a fancy to Leitai's powerful personality, hoping to combine Leitai's latest personality with the brand's positioning, in order to achieve the effect of good quality and low price.

But Leitai's asking price makes the whole thing still look "good", but it is definitely not cheap.

"Isn't it surprising? It's not enough, I'm going to have to add more. Retai continued, then looked at the Jeep representative.

[Surprise from Jeep Representative** +99]

The Jeep representative originally thought that Lei Tai's endorsement fee of 2 million US dollars a year was already capped, but Lei Tai's following sentence made him even more surprised, he sighed a little unhappily, and said: "I don't know how Mr. Lei wants to reflect the value of this 2 million US dollars endorsement fee?"

Lei Tai sneered and said: "I won't talk about how to embody it, I just want to tell you that if I am not the spokesperson of the Jeep, in the next race, I will perform a jeep off-road vehicle with a speed of 100 kilometers per hour with my bare hands, and finally I have to say, Jeep, but that's it!"

"Mr. Ray, don't be kidding! you can't do it!" said the jeep representative, displeased.

"Then you can try it, anyway, I haven't thought about the performance project in the National Superman competition before, but now it's okay, just use this idea for my new project. Lei Tai said nonchalantly, and at the same time lit a cigarette for himself, and smoked it leisurely......

Wei Wenchuan saw that the atmosphere was a little tense, and immediately interjected, after all, this dinner was organized by him, "Everyone don't joke, this is not a joke, but I do have an idea, I don't know if you agree?"

Speaking of this, Wei Wenchuan looked at the Jeep representative, and said with a smile: "Regardless of whether Lei Tai can overturn the jeep next, this actually does not have a big impact, but if Lei Tai can officially become the exclusive spokesperson of the Jeep, and say that except for the Jeep is a vehicle that he can't overturn, the others are pediatrics, then it is definitely a great strengthening for the brand positioning of the Jeep, I don't know what you think?"

After all, the competition in the off-road vehicle market is very fierce, and various brands spend huge sums of money on advertising and promotion every year, and sometimes the annual advertising cost will reach hundreds of millions of dollars.

But even so, the repeated emphasis on advertising bombardment did not bring the expected effect to the manufacturers, but further stimulated the competition in the market, so that all manufacturers fell into a vicious circle.

If you can spend only a small amount of advertising endorsement fees, you can not only strengthen the product positioning in the depths of the audience's heart, but also belittle competing products through advertising slogans, which is naturally a double thing, and Wei Wenchuan's suggestion just now can have such an effect.

After pondering for a long time, the Jeep representative raised his head and said with a smile: "This suggestion is very good, I will reflect it to the company, but everything must be based on the premise that Lei Tai can win the championship among the supermen on earth, otherwise it will be in vain, in addition, Mr. Lei said just now that there are supplementary conditions, let's listen to it." ”

"My supplementary conditions are simple. After Lei Tai said this, he pressed the cigarette butt in his hand into the ashtray, and then sat up indifferently and said: "In the short videos or other film and television works I participated in filming, if you need a jeep to implant, you need to unconditionally give me a corresponding number of physical cars as sponsorship, I think this is a win-win situation, right?"

"That's fine. The Jeep representative also responded calmly, and then looked at Lei Tai and said: "If the project is suitable, of course there is no problem with product placement, and we will provide our spokesperson with a car for free for daily travel, but as far as I know, you don't have any film and television works yet, right?"

Lei Tai nodded, did not answer immediately, as if he was stumped by this question, he leaned back in the chair again, glanced at a few people present, and said: "There are many short video bloggers on Douyin, I can participate in the works of some well-known bloggers, if I have the opportunity, I will also strive to participate in the film and television works of these well-known bloggers within the year." ”

"What about well-known bloggers?" Wei Wenchuan, as a media person, is naturally very interested in this topic.

Lei Tai replied: "For example, the earthy martial arts. ”

"Earthy martial arts!" Wei Wenchuan immediately shouted out in surprise when he heard the name: "The number of fans of this blogger has reached more than 43 million, and it is still rising, if you can participate in his works, it will naturally be very beneficial to your personal popularity." ”

"Mr. Wei has heard of this earthy martial arts blogger?" "As a foreigner, the Jeep representative does not know much about the bloggers above Douyin.

Wei Wenchuan immediately explained to the two manufacturer representatives: " This earthy martial arts blogger is a short video maker who has recently become popular on Douyin, his short video looks very high-end, the shooting cost is estimated to be higher than those film and television dramas, all the fight scenes and special effects, have also reached the international leading level, people in our media industry are very interested in this blogger, but no matter how you send him a private message, you can't contact him personally, and because there is also a confidentiality agreement between him and Douyin Company, no one can know where this blogger is sacred, why does he spend so much money to make such a short video, not film and television works。 ”

"So, this blogger has the ability to shoot wonderful film and television works?" asked the Jeep representative with interest.

Wei Wenchuan nodded and said: "That's right, judging from his production methods of these short videos, he has the strength to produce film and television works." ”

Hearing this, the jeep representative turned his head to look at Lei Tai and asked, "So Mr. Lei knows this blogger?"

This question is obviously a common concern of everyone here, especially Wei Wenchuan himself, who stared at Lei Tai eagerly, his eyes were very hot......

Lei Tai originally just wanted to show off so that he could add some of his chips in front of the representatives of the two manufacturers, but he didn't expect to almost hook the long-hidden earthy martial arts with himself.

After thinking for a while, Lei Tai smiled and said: "I am a little bit with this blogger, I grew up together, and I am like a person, and he does have plans to make film and television works, so with our relationship, I will definitely become the male number one in his new works." ”

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