Chapter 195: Endorsement Negotiations
The difference between the show Earth Superman and other variety shows is that the interval between the recording of the show and the official broadcast is very short, in order to keep the audience fresh about the abilities of all the contestants, and to avoid the selling points of the show being gradually leaked out or surpassed by other non-contestants due to the passage of time, if that happens, the specifications of the show will inevitably be affected.
After nearly a month of recording and editing, the first episode of Superman on Earth has been officially broadcast.
Lei Tai happened to be in this episode of the show, so when the show was broadcast, the surprise collected by the system began to be collected in a steady stream as when he participated in the hip-hop dance competition.
[The host causes surprise emotional resonance, and rewards 10 lottery chances]
When the show showed Lei Tai lifting the car with his bare hands at 80 kilometers per hour, the audience in front of the screen was also shocked by this picture and resonated with amazement.
On the night of the premiere of the first episode alone, Leitai gained more than 50 million surprise points.
The next night, Wei Wenchuan had a meal with Yuretai,
Lei Tai thought it was to prepare for the next stage of recording, so he went on time.
At the dinner, in addition to Wei Wenchuan, who was the east, Lei Tai found that there were two other manufacturer representatives present, one of them was a representative of the Nike brand, and the other was a representative of a jeep manufacturer.
Among these two brands, Nike was originally one of the sponsors of Superman on Earth, so it is not surprising that its manufacturer representative is here, but why Jeep's manufacturer representative is here, Leitai has always been confused......
After introducing each other, Leitai and the representatives of the two manufacturers also got to know each other and began in-depth talks.
In this way, Lei Tai learned that the representatives of these two manufacturers also wanted to sign Lei Tai as the spokesperson of their brand, but both of them put forward a common condition, that is, Lei Tai must win the championship before this endorsement contract can take effect.
This kind of conditional contract can be regarded as a common type of contract in business, and Lei Tai can naturally understand each other, after all, these two brands are international brands, so if they choose spokespersons, they must choose those talents who can match their own brands in terms of fame, otherwise it will be equivalent to smashing their own signboards.
For Nike, Leitai itself is a hip-hop champion, which is very consistent with the positioning of their brand, so it is very reasonable to choose Leitai's spokesperson, but because Leitai has rarely been exposed on the screen since the end of the hip-hop competition, Nike manufacturer representatives hope that Leitai can always be active on the stage of the earth's superman, so that he can become the most suitable spokesperson, and if he wants to be active on this stage, he must continue to advance from the competition.
The manufacturer representative of the Jeep brand is completely unexpected, because this brand rarely invites celebrities in China to be spokespersons, and even in the United States, only a few NBA stars have been endorsed by this brand, so Lei Tai was declared one of the spokespersons this time, completely because of the wonderful performance in the first episode of the show, the kind of performance full of power, completely conquered this proud brand.
Representatives of both manufacturers brought the draft contract and asked Lei Tai to read it carefully.
Leitai learned that Nike's contract stipulates that the endorsement time limit is one year, and the endorsement fee is $200,000 per day, and in the Jeep contract, the endorsement time limit is also one year, and the endorsement fee is $300,000 per year.
The representatives of the two manufacturers are very arrogant, it seems that in their opinion, such conditions are already very generous for such a small star as Leitai, after all, there are many people in the entertainment industry who are willing to get the endorsement of such a high-standard brand if they can get the endorsement of such a high-standard brand.
Unexpectedly, Lei Tai threw the two contracts on the table, smiled and said, "It seems that you have not fully discovered my value. ”
Seeing this, the Nike representative asked in surprise, "Why does Mr. Lei have other ideas?"
Seeing this, the jeep representative also looked at Lei Tai with a surprised gaze.
Lei Tai shook his head and said: "I don't have other ideas, I just think that my commercial value does not match the endorsement fee you gave, and it should be raised a little more." ”
The Nike representative had a look of seeing through everything, stretched out his hand and said, "Then please ask Mr. Lei to tell me how much it is appropriate, after all, this is still the negotiation stage of the endorsement contract." ”
Lei Tai calmed his expression and said to the Nike representative: "As far as I know, if you invite top domestic celebrities to endorse, the endorsement fee will reach 1.5 million US dollars per year, and I am not greedy, as long as 1 million US dollars per year." ”
When the Nike representative heard this, he panicked, where would he have imagined that such a young man who had just become famous would ask for an annual endorsement fee of 1 million yuan so loudly, which is the treatment that only first-line stars can have.
Lei Tai saw that the other party was a little embarrassed, and continued to explain: "Since I want this 1 million endorsement fee, I will naturally pay the same value to match, for example, if I usually appear in public places and various performances, I will also wear Nike clothes to increase the exposure of the brand as much as possible, and I will definitely have some variety shows to be on this year, so my personal popularity will always be maintained at a relatively high level, which Director Wei Wenchuan knows." ”
After Lei Tai finished speaking, he looked at Wei Wenchuan on the side, and at the same time, the representatives of the two manufacturers were the same.
Seeing that everyone was looking at him, Wei Wenchuan nodded and said: "That's right, when Lei Tai signed an endorsement contract with a headphone brand, he agreed on the number of variety shows to participate in this year, plus the popularity brought to him by Superman on Earth, I also think he is worthy of an endorsement fee of 1 million US dollars." ”
The Nike representative nodded slightly, but the embarrassed expression on his face never dissipated.
After a while, the Nike representative said with a smile: "That's it, I'll report the endorsement fee to the head office after I go back, and we will give you an answer as soon as possible." ”
The Jeep representative saw that the matter on Nike's side had been discussed, so he asked, "It seems that Mr. Lei is still satisfied with the endorsement fee of our Jeep company, right?"
"Hehe......" Lei Tai sneered, turned his head to look at the Jeep representative, and said with a joke in his eyes: "Your company's endorsement fee will rise to 2 million US dollars." ”
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